0001085146-11-000763.txt : 20110720 0001085146-11-000763.hdr.sgml : 20110720 20110720083007 ACCESSION NUMBER: 0001085146-11-000763 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110630 FILED AS OF DATE: 20110720 DATE AS OF CHANGE: 20110720 EFFECTIVENESS DATE: 20110720 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PARTHENON LLC CENTRAL INDEX KEY: 0001088859 IRS NUMBER: 611337517 STATE OF INCORPORATION: KY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05239 FILM NUMBER: 11976569 BUSINESS ADDRESS: STREET 1: 9900 CORPORATE CAMPUS DRIVE STREET 2: SUITE 2100 CITY: LOUISVILLE STATE: KY ZIP: 40223 BUSINESS PHONE: 5023275660 MAIL ADDRESS: STREET 1: 9900 CORPORATE CAMPUS DRIVE STREET 2: SUITE 2100 CITY: LOUISVILLE STATE: KY ZIP: 40223 FORMER COMPANY: FORMER CONFORMED NAME: PARTHENON CAPITAL MANAGEMENT LLC/KY DATE OF NAME CHANGE: 19990616 13F-HR 1 parn2q2011.txt PARTHENON LLC UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: June 30, 2011 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Parthenon LLC Address: 9900 Corporate Campus Drive, Suite 2100 Louisville, KY 40253 13F File Number: 028-05239 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Todd P. Lowe Title: President Phone: 502-327-5661 Signature, Place, and Date of Signing: /s/ Todd P. Lowe Louisville, KY July 14, 2011 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 79 Form 13F Information Table Value Total: $252,800 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M CO COM 88579Y101 1494 15749 SH SOLE 15749 0 0 ABBOTT LABS COM 002824100 2841 53996 SH SOLE 53996 0 0 AEGON N V NY REGISTRY SH 007924103 840 123489 SH SOLE 123489 0 0 AIR T INC COM 009207101 183 20054 SH SOLE 20054 0 0 ALTRIA GROUP INC COM 02209S103 3265 123632 SH SOLE 123632 0 0 AT&T INC COM 00206R102 2713 86364 SH SOLE 86364 0 0 AUTOMATIC DATA PROCESSING IN COM 053015103 450 8545 SH SOLE 8545 0 0 BB&T CORP COM 054937107 371 13830 SH SOLE 13830 0 0 BERKSHIRE HATHAWAY INC DEL CL A 084670108 1045 9 SH SOLE 9 0 0 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 14256 184211 SH SOLE 184211 0 0 BLOCK H & R INC COM 093671105 1257 78380 SH SOLE 78380 0 0 BOSTON SCIENTIFIC CORP COM 101137107 94 13620 SH SOLE 13620 0 0 BP PLC SPONSORED ADR 055622104 1509 34070 SH SOLE 34070 0 0 BRISTOL MYERS SQUIBB CO COM 110122108 689 23775 SH SOLE 23775 0 0 BROWN FORMAN CORP CL A 115637100 972 13500 SH SOLE 13500 0 0 BROWN FORMAN CORP CL B 115637209 3429 45916 SH SOLE 45916 0 0 CHEVRON CORP NEW COM 166764100 2605 25327 SH SOLE 25327 0 0 CHURCHILL DOWNS INC COM 171484108 1771 39289 SH SOLE 39289 0 0 CINCINNATI FINL CORP COM 172062101 254 8720 SH SOLE 8720 0 0 CISCO SYS INC COM 17275R102 2622 167975 SH SOLE 167975 0 0 COCA COLA CO COM 191216100 4060 60337 SH SOLE 60337 0 0 COLGATE PALMOLIVE CO COM 194162103 1905 21793 SH SOLE 21793 0 0 COVIDIEN PLC SHS G2554F113 227 4265 SH SOLE 4265 0 0 CVS CAREMARK CORPORATION COM 126650100 6216 165405 SH SOLE 165405 0 0 DISNEY WALT CO COM DISNEY 254687106 227 5808 SH SOLE 5808 0 0 DOVER CORP COM 260003108 6615 97567 SH SOLE 97567 0 0 DU PONT E I DE NEMOURS & CO COM 263534109 872 16133 SH SOLE 16133 0 0 EXXON MOBIL CORP COM 30231g102 21983 270130 SH SOLE 270130 0 0 FASTENAL CO COM 311900104 5942 165100 SH SOLE 165100 0 0 FIFTH THIRD BANCORP COM 316773100 134 10495 SH SOLE 10495 0 0 FORTUNE BRANDS INC COM 349631101 383 6000 SH SOLE 6000 0 0 GENERAL ELECTRIC CO COM 369604103 8677 460048 SH SOLE 460048 0 0 GOOGLE INC CL A 38259P508 2449 4836 SH SOLE 4836 0 0 HOME DEPOT INC COM 437076102 661 18261 SH SOLE 18261 0 0 HOSPIRA INC COM 441060100 464 8183 SH SOLE 8183 0 0 INTERNATIONAL BUSINESS MACHS COM 459200101 6123 35694 SH SOLE 35694 0 0 JARDEN CORP COM 471109108 242 7000 SH SOLE 7000 0 0 JEWETT CAMERON TRADING LTD COM NEW 47733C207 110 11541 SH SOLE 11541 0 0 JOHNSON & JOHNSON COM 478160104 11105 166943 SH SOLE 166943 0 0 JPMORGAN CHASE & CO COM 46625H100 2283 55771 SH SOLE 55771 0 0 KEWAUNEE SCIENTIFIC CORP COM 492854104 347 35259 SH SOLE 35259 0 0 KIMBERLY CLARK CORP COM 494368103 256 3852 SH SOLE 3852 0 0 KRAFT FOODS INC CL A 50075N104 10286 291965 SH SOLE 291965 0 0 KSW INC COM 48268R106 76 19500 SH SOLE 19500 0 0 LANDSTAR SYS INC COM 515098101 3882 83525 SH SOLE 83525 0 0 LILLY ELI & CO COM 532457108 411 10964 SH SOLE 10964 0 0 LOWES COS INC COM 548661107 254 10901 SH SOLE 10901 0 0 MARSH & MCLENNAN COS INC COM 571748102 805 25818 SH SOLE 25818 0 0 MCDONALDS CORP COM 580135101 802 9516 SH SOLE 9516 0 0 MCGRAW HILL COS INC COM 580645109 2842 67810 SH SOLE 67810 0 0 MEAD JOHNSON NUTRITION CO COM 582839106 636 9421 SH SOLE 9421 0 0 MEDTRONIC INC COM 585055106 4353 112975 SH SOLE 112975 0 0 MERCK & CO INC NEW COM 58933Y105 5151 145953 SH SOLE 145953 0 0 MICROSOFT CORP COM 594918104 12334 474385 SH SOLE 474385 0 0 PAYCHEX INC COM 704326107 10717 348850 SH SOLE 348850 0 0 PEPSICO INC COM 713448108 7693 109235 SH SOLE 109235 0 0 PFIZER INC COM 717081103 4567 221719 SH SOLE 221719 0 0 PHILIP MORRIS INTL INC COM 718172109 6909 103477 SH SOLE 103477 0 0 PNC FINL SVCS GROUP INC COM 693475105 3255 54605 SH SOLE 54605 0 0 PROCTER & GAMBLE CO COM 742718109 17479 274955 SH SOLE 274955 0 0 ROYAL DUTCH SHELL PLC SPONS ADR A 780259206 208 2924 SH SOLE 2924 0 0 SARA LEE CORP COM 803111103 584 30737 SH SOLE 30737 0 0 SMUCKER J M CO COM NEW 832696405 3572 46735 SH SOLE 46735 0 0 SPDR S&P 500 ETF TR TR UNIT 78462f103 205 1550 SH SOLE 1550 0 0 SPEEDWAY MOTORSPORTS INC COM 847788106 213 15015 SH SOLE 15015 0 0 STRYKER CORP COM 863667101 2051 34940 SH SOLE 34940 0 0 TECHNE CORP COM 878377100 1496 17950 SH SOLE 17950 0 0 TELEFLEX INC COM 879369106 948 15525 SH SOLE 15525 0 0 US BANCORP DEL COM NEW 902973304 2899 113646 SH SOLE 113646 0 0 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 420 8432 SH SOLE 8432 0 0 VANGUARD INTL EQUITY INDEX F MSCI EMR MKT ETF 922042858 842 17315 SH SOLE 17315 0 0 VANGUARD INTL EQUITY INDEX F MSCI PAC ETF 922042866 1440 25474 SH SOLE 25474 0 0 VANGUARD INTL EQUITY INDEX F MSCI EUROPE ETF 922042874 784 14644 SH SOLE 14644 0 0 VERIZON COMMUNICATIONS INC COM 92343v104 978 26260 SH SOLE 26260 0 0 WAL MART STORES INC COM 931142103 5902 111072 SH SOLE 111072 0 0 WALGREEN CO COM 931422109 4208 99106 SH SOLE 99106 0 0 WATERS CORP COM 941848103 5147 53756 SH SOLE 53756 0 0 WESTERN UN CO COM 959802109 4141 206760 SH SOLE 206760 0 0 YUM BRANDS INC COM 988498101 369 6674 SH SOLE 6674 0 0