-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, FAuNpIfX++p6mPvK7XjBvwIuvYTG8V/sonpzY0VW7AWEpBrw1ASHitc2aM5JyxgL B0bNNyTnxVmrL0octJS7XQ== 0001085146-11-000054.txt : 20110126 0001085146-11-000054.hdr.sgml : 20110126 20110125205411 ACCESSION NUMBER: 0001085146-11-000054 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20101231 FILED AS OF DATE: 20110126 DATE AS OF CHANGE: 20110125 EFFECTIVENESS DATE: 20110126 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PARTHENON LLC CENTRAL INDEX KEY: 0001088859 IRS NUMBER: 611337517 STATE OF INCORPORATION: KY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05239 FILM NUMBER: 11547683 BUSINESS ADDRESS: STREET 1: 9900 CORPORATE CAMPUS DRIVE STREET 2: SUITE 2100 CITY: LOUISVILLE STATE: KY ZIP: 40223 BUSINESS PHONE: 5023275660 MAIL ADDRESS: STREET 1: 9900 CORPORATE CAMPUS DRIVE STREET 2: SUITE 2100 CITY: LOUISVILLE STATE: KY ZIP: 40223 FORMER COMPANY: FORMER CONFORMED NAME: PARTHENON CAPITAL MANAGEMENT LLC/KY DATE OF NAME CHANGE: 19990616 13F-HR 1 parn4q2010.txt PARTHENON LLC UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: December 31, 2010 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Parthenon LLC Address: 9900 Corporate Campus Drive, Suite 2100 Louisville, KY 40253 13F File Number: 028-05239 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Todd P. Lowe Title: President Phone: 502-327-5661 Signature, Place, and Date of Signing: /s/ Todd P. Lowe Louisville, KY January 25, 2011 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 76 Form 13F Information Table Value Total: $242,009 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE - ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M CO COM 88579Y101 1363 15799 SH SOLE 1363 0 0 ABBOTT LABS COM 002824100 2788 58184 SH SOLE 2788 0 0 AEGON N V NY REGISTRY SH 007924103 757 123489 SH SOLE 757 0 0 ALTRIA GROUP INC COM 02209S103 3055 124083 SH SOLE 3055 0 0 APOLLO GROUP INC CL A 037604105 821 20800 SH SOLE 821 0 0 AT&T INC COM 00206R102 2553 86900 SH SOLE 2553 0 0 AUTOMATIC DATA PROCESSING IN COM 053015103 458 9895 SH SOLE 458 0 0 BB&T CORP COM 054937107 390 14830 SH SOLE 390 0 0 BERKSHIRE HATHAWAY INC DEL CL A 084670108 1084 9 SH SOLE 1084 0 0 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 14753 184157 SH SOLE 14753 0 0 BLOCK H & R INC COM 093671105 2566 215419 SH SOLE 2566 0 0 BOSTON SCIENTIFIC CORP COM 101137107 103 13620 SH SOLE 103 0 0 BP PLC SPONSORED ADR 055622104 1512 34234 SH SOLE 1512 0 0 BRISTOL MYERS SQUIBB CO COM 110122108 620 23401 SH SOLE 620 0 0 BROWN FORMAN CORP CL A 115637100 937 13500 SH SOLE 937 0 0 BROWN FORMAN CORP CL B 115637209 3197 45916 SH SOLE 3197 0 0 CHEVRON CORP NEW COM 166764100 2376 26040 SH SOLE 2376 0 0 CHURCHILL DOWNS INC COM 171484108 1705 39289 SH SOLE 1705 0 0 CINCINNATI FINL CORP COM 172062101 276 8720 SH SOLE 276 0 0 CISCO SYS INC COM 17275R102 2589 127975 SH SOLE 2589 0 0 COCA COLA CO COM 191216100 3982 60537 SH SOLE 3982 0 0 COLGATE PALMOLIVE CO COM 194162103 1752 21793 SH SOLE 1752 0 0 COMCAST CORP NEW CL A 20030N101 209 9494 SH SOLE 209 0 0 CVS CAREMARK CORPORATION COM 126650100 5850 168236 SH SOLE 5850 0 0 DISNEY WALT CO COM DISNEY 254687106 218 5808 SH SOLE 218 0 0 DOVER CORP COM 260003108 5758 98517 SH SOLE 5758 0 0 DU PONT E I DE NEMOURS & CO COM 263534109 835 16733 SH SOLE 835 0 0 EXXON MOBIL CORP COM 30231g102 21483 293805 SH SOLE 21483 0 0 FASTENAL CO COM 311900104 5011 83650 SH SOLE 5011 0 0 FIFTH THIRD BANCORP COM 316773100 154 10495 SH SOLE 154 0 0 FORTUNE BRANDS INC COM 349631101 362 6000 SH SOLE 362 0 0 GENERAL ELECTRIC CO COM 369604103 8495 464473 SH SOLE 8495 0 0 HOME DEPOT INC COM 437076102 655 18693 SH SOLE 655 0 0 HOSPIRA INC COM 441060100 456 8183 SH SOLE 456 0 0 INTERNATIONAL BUSINESS MACHS COM 459200101 6228 42436 SH SOLE 6228 0 0 JARDEN CORP COM 471109108 417 13500 SH SOLE 417 0 0 JOHNSON & JOHNSON COM 478160104 10485 169521 SH SOLE 10485 0 0 JPMORGAN CHASE & CO COM 46625H100 2387 56271 SH SOLE 2387 0 0 KEWAUNEE SCIENTIFIC CORP COM 492854104 490 35909 SH SOLE 490 0 0 KIMBERLY CLARK CORP COM 494368103 284 4502 SH SOLE 284 0 0 KINDER MORGAN MANAGEMENT LLC SHS 49455u100 301 4508 SH SOLE 301 0 0 KRAFT FOODS INC CL A 50075N104 9220 292615 SH SOLE 9220 0 0 KSW INC COM 48268R106 49 13500 SH SOLE 49 0 0 LANDSTAR SYS INC COM 515098101 3463 84575 SH SOLE 3463 0 0 LILLY ELI & CO COM 532457108 384 10964 SH SOLE 384 0 0 LOWES COS INC COM 548661107 296 11801 SH SOLE 296 0 0 MARSH & MCLENNAN COS INC COM 571748102 706 25818 SH SOLE 706 0 0 MCDONALDS CORP COM 580135101 754 9824 SH SOLE 754 0 0 MCGRAW HILL COS INC COM 580645109 2946 80910 SH SOLE 2946 0 0 MEAD JOHNSON NUTRITION CO COM 582839106 586 9421 SH SOLE 586 0 0 MEDTRONIC INC COM 585055106 4199 113200 SH SOLE 4199 0 0 MERCK & CO INC NEW COM 58933Y105 2763 76661 SH SOLE 2763 0 0 MICROSOFT CORP COM 594918104 13273 475558 SH SOLE 13273 0 0 PAYCHEX INC COM 704326107 10829 350350 SH SOLE 10829 0 0 PEPSICO INC COM 713448108 7251 110986 SH SOLE 7251 0 0 PFIZER INC COM 717081103 4087 233419 SH SOLE 4087 0 0 PHILIP MORRIS INTL INC COM 718172109 6749 115307 SH SOLE 6749 0 0 PNC FINL SVCS GROUP INC COM 693475105 3320 54684 SH SOLE 3320 0 0 PROCTER & GAMBLE CO COM 742718109 18808 292368 SH SOLE 18808 0 0 SARA LEE CORP COM 803111103 640 36571 SH SOLE 640 0 0 SMUCKER J M CO COM NEW 832696405 3053 46499 SH SOLE 3053 0 0 SPEEDWAY MOTORSPORTS INC COM 847788106 230 15015 SH SOLE 230 0 0 STRYKER CORP COM 863667101 1892 35240 SH SOLE 1892 0 0 TECHNE CORP COM 878377100 1198 18250 SH SOLE 1198 0 0 TELEFLEX INC COM 879369106 835 15525 SH SOLE 835 0 0 US BANCORP DEL COM NEW 902973304 3065 113646 SH SOLE 3065 0 0 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 348 7300 SH SOLE 348 0 0 VANGUARD INTL EQUITY INDEX F EMR MKT ETF 922042858 611 12700 SH SOLE 611 0 0 VANGUARD INTL EQUITY INDEX F PACIFIC ETF 922042866 709 12424 SH SOLE 709 0 0 VANGUARD INTL EQUITY INDEX F EURPEAN ETF 922042874 604 12294 SH SOLE 604 0 0 VERIZON COMMUNICATIONS INC COM 92343v104 940 26260 SH SOLE 940 0 0 WAL MART STORES INC COM 931142103 5633 104447 SH SOLE 5633 0 0 WALGREEN CO COM 931422109 3897 100031 SH SOLE 3897 0 0 WATERS CORP COM 941848103 4414 56800 SH SOLE 4414 0 0 WESTERN UN CO COM 959802109 4213 226885 SH SOLE 4213 0 0 YUM BRANDS INC COM 988498101 329 6704 SH SOLE 329 0 0
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