-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, AxpTVJJ+/WmI5IUrkZuUvLjDJFRZ8rDq5LbV/uLW22dT//g0ptdWpfODIlgradIE Fszx3BAqzjVKoBysx/5Dyg== 0001085146-10-000591.txt : 20100728 0001085146-10-000591.hdr.sgml : 20100728 20100727211824 ACCESSION NUMBER: 0001085146-10-000591 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20100630 FILED AS OF DATE: 20100728 DATE AS OF CHANGE: 20100727 EFFECTIVENESS DATE: 20100728 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PARTHENON LLC CENTRAL INDEX KEY: 0001088859 IRS NUMBER: 611337517 STATE OF INCORPORATION: KY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05239 FILM NUMBER: 10972761 BUSINESS ADDRESS: STREET 1: 9900 CORPORATE CAMPUS DRIVE STREET 2: SUITE 2100 CITY: LOUISVILLE STATE: KY ZIP: 40223 BUSINESS PHONE: 5023275660 MAIL ADDRESS: STREET 1: 9900 CORPORATE CAMPUS DRIVE STREET 2: SUITE 2100 CITY: LOUISVILLE STATE: KY ZIP: 40223 FORMER COMPANY: FORMER CONFORMED NAME: PARTHENON CAPITAL MANAGEMENT LLC/KY DATE OF NAME CHANGE: 19990616 13F-HR 1 parn2q10.txt PARTHENON LLC UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: June 30, 2010 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Parthenon LLC Address: 9900 Corporate Campus Drive, Suite 2100 Louisville, KY 40253 13F File Number: 028-05239 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Todd P. Lowe Title: President Phone: 502-327-5661 Signature, Place, and Date of Signing: /s/ Todd P. Lowe Louisville, KY July 21, 2010 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 73 Form 13F Information Table Value Total: $206,857 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE - ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M CO COM 88579Y101 1295 16399 SH SOLE 16399 0 0 ABBOTT LABS COM 002824100 2722 58184 SH SOLE 58184 0 0 AEGON N V NY REGISTRY SH 007924103 652 123489 SH SOLE 123489 0 0 ALLIANCE ONE INTL INC COM 018772103 155 43600 SH SOLE 43600 0 0 ALTRIA GROUP INC COM 02209S103 2443 121902 SH SOLE 121902 0 0 APOLLO GROUP INC CL A 037604105 616 14500 SH SOLE 14500 0 0 AT&T INC COM 00206R102 2026 83754 SH SOLE 83754 0 0 AUTOMATIC DATA PROCESSING IN COM 053015103 373 9275 SH SOLE 9275 0 0 BERKSHIRE HATHAWAY INC DEL CL A 084670108 1080 9 SH SOLE 9 0 0 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 15261 191500 SH SOLE 191500 0 0 BLOCK H & R INC COM 093671105 5356 341359 SH SOLE 341359 0 0 BOSTON SCIENTIFIC CORP COM 101137107 79 13620 SH SOLE 13620 0 0 BP PLC SPONSORED ADR 055622104 984 34070 SH SOLE 34070 0 0 BRISTOL MYERS SQUIBB CO COM 110122108 480 19255 SH SOLE 19255 0 0 BROWN FORMAN CORP CL A 115637100 879 15100 SH SOLE 15100 0 0 BROWN FORMAN CORP CL B 115637209 2627 45911 SH SOLE 45911 0 0 CHEVRON CORP NEW COM 166764100 1902 28024 SH SOLE 28024 0 0 CHURCHILL DOWNS INC COM 171484108 1272 38789 SH SOLE 38789 0 0 CINCINNATI FINL CORP COM 172062101 226 8720 SH SOLE 8720 0 0 CISCO SYS INC COM 17275R102 2121 99547 SH SOLE 99547 0 0 COCA COLA CO COM 191216100 3018 60212 SH SOLE 60212 0 0 COLGATE PALMOLIVE CO COM 194162103 1764 22393 SH SOLE 22393 0 0 CVS CAREMARK CORPORATION COM 126650100 5000 170536 SH SOLE 170536 0 0 DISNEY WALT CO COM DISNEY 254687106 241 7640 SH SOLE 7640 0 0 DOVER CORP COM 260003108 5882 140758 SH SOLE 140758 0 0 DU PONT E I DE NEMOURS & CO COM 263534109 579 16733 SH SOLE 16733 0 0 EXXON MOBIL CORP COM 30231g102 14704 257651 SH SOLE 257651 0 0 FASTENAL CO COM 311900104 4211 83900 SH SOLE 83900 0 0 FIFTH THIRD BANCORP COM 316773100 129 10495 SH SOLE 10495 0 0 FORTUNE BRANDS INC COM 349631101 235 6000 SH SOLE 6000 0 0 GENERAL ELECTRIC CO COM 369604103 6725 466387 SH SOLE 466387 0 0 HOME DEPOT INC COM 437076102 438 15618 SH SOLE 15618 0 0 HOSPIRA INC COM 441060100 470 8183 SH SOLE 8183 0 0 INTERNATIONAL BUSINESS MACHS COM 459200101 5264 42631 SH SOLE 42631 0 0 JARDEN CORP COM 471109108 416 15500 SH SOLE 15500 0 0 JOHNSON & JOHNSON COM 478160104 9967 168761 SH SOLE 168761 0 0 JPMORGAN CHASE & CO COM 46625H100 2056 56157 SH SOLE 56157 0 0 KEWAUNEE SCIENTIFIC CORP COM 492854104 465 42164 SH SOLE 42164 0 0 KIMBERLY CLARK CORP COM 494368103 273 4502 SH SOLE 4502 0 0 KINDER MORGAN MANAGEMENT LLC SHS 49455u100 246 4352 SH SOLE 4352 0 0 KRAFT FOODS INC CL A 50075N104 7956 284156 SH SOLE 284156 0 0 LANDSTAR SYS INC COM 515098101 3353 86000 SH SOLE 86000 0 0 LILLY ELI & CO COM 532457108 377 11244 SH SOLE 11244 0 0 LOWES COS INC COM 548661107 241 11801 SH SOLE 11801 0 0 MARSH & MCLENNAN COS INC COM 571748102 582 25818 SH SOLE 25818 0 0 MCDONALDS CORP COM 580135101 647 9824 SH SOLE 9824 0 0 MCGRAW HILL COS INC COM 580645109 2674 95010 SH SOLE 95010 0 0 MEAD JOHNSON NUTRITION CO COM 582839106 486 9703 SH SOLE 9703 0 0 MEDTRONIC INC COM 585055106 3362 92680 SH SOLE 92680 0 0 MERCK & CO INC NEW COM 58933Y105 2588 74017 SH SOLE 74017 0 0 MICROSOFT CORP COM 594918104 10887 473158 SH SOLE 473158 0 0 PAYCHEX INC COM 704326107 8991 346200 SH SOLE 346200 0 0 PEPSICO INC COM 713448108 6266 102798 SH SOLE 102798 0 0 PFIZER INC COM 717081103 3405 238799 SH SOLE 238799 0 0 PHILIP MORRIS INTL INC COM 718172109 5293 115471 SH SOLE 115471 0 0 PNC FINL SVCS GROUP INC COM 693475105 3220 56984 SH SOLE 56984 0 0 PROCTER & GAMBLE CO COM 742718109 15464 257819 SH SOLE 257819 0 0 SARA LEE CORP COM 803111103 447 31734 SH SOLE 31734 0 0 SMUCKER J M CO COM NEW 832696405 1948 32353 SH SOLE 32353 0 0 SPEEDWAY MOTORSPORTS INC COM 847788106 668 49274 SH SOLE 49274 0 0 STRYKER CORP COM 863667101 1774 35440 SH SOLE 35440 0 0 TECHNE CORP COM 878377100 1077 18750 SH SOLE 18750 0 0 TELEFLEX INC COM 879369106 854 15725 SH SOLE 15725 0 0 US BANCORP DEL COM NEW 902973304 2588 115801 SH SOLE 115801 0 0 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 249 6500 SH SOLE 6500 0 0 VANGUARD INTL EQUITY INDEX F EMR MKT ETF 922042858 471 12400 SH SOLE 12400 0 0 VANGUARD INTL EQUITY INDEX F EURPEAN ETF 922042874 410 10194 SH SOLE 10194 0 0 VANGUARD INTL EQUITY INDEX F PACIFIC ETF 922042866 491 10324 SH SOLE 10324 0 0 VERIZON COMMUNICATIONS INC COM 92343v104 702 25066 SH SOLE 25066 0 0 WAL MART STORES INC COM 931142103 4937 102697 SH SOLE 102697 0 0 WALGREEN CO COM 931422109 2603 97501 SH SOLE 97501 0 0 WATERS CORP COM 941848103 3730 57650 SH SOLE 57650 0 0 WESTERN UN CO COM 959802109 3484 233685 SH SOLE 233685 0 0
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