-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, C+RsuCSIYauMkAFqFMKFQ6RGFJXmd1KUdJk/uhnrT8/dyPVkbfU1Xf4Xk6RhJBnX mgPi1hcFO7MV9nrAlqmj7w== 0000914626-03-000004.txt : 20030213 0000914626-03-000004.hdr.sgml : 20030213 20030213111612 ACCESSION NUMBER: 0000914626-03-000004 CONFORMED SUBMISSION TYPE: SC 13G/A PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20030213 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: DIAMOND MATTHEW C CENTRAL INDEX KEY: 0001106084 FILING VALUES: FORM TYPE: SC 13G/A BUSINESS ADDRESS: STREET 1: 4 EAST 30TH STREET STREET 2: APT 4B CITY: NEW YORK STATE: NY ZIP: 10016 BUSINESS PHONE: 2127412559 SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: ALLOY INC CENTRAL INDEX KEY: 0001080359 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-CATALOG & MAIL-ORDER HOUSES [5961] IRS NUMBER: 043310676 STATE OF INCORPORATION: DE FISCAL YEAR END: 0131 FILING VALUES: FORM TYPE: SC 13G/A SEC ACT: 1934 Act SEC FILE NUMBER: 005-58053 FILM NUMBER: 03557247 BUSINESS ADDRESS: STREET 1: 151 WEST 26TH STREET STREET 2: 11TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10001 BUSINESS PHONE: 2122444307 MAIL ADDRESS: STREET 1: 151 WEST 26TH STREET STREET 2: 11TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10001 FORMER COMPANY: FORMER CONFORMED NAME: ALLOY COM INC DATE OF NAME CHANGE: 19990224 FORMER COMPANY: FORMER CONFORMED NAME: ALLOY ONLINE INC DATE OF NAME CHANGE: 19990309 SC 13G/A 1 diam13g.txt DIAMOND 13G/A UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Information to be Included in Statements Filed Pursuant to Rules 13d-1(b), (c) and (d) and Amendments Thereto Filed Pursuant to Rule 13d-2(b) Under the Securities Exchange Act of 1934 (Amendment No. 3)* Alloy, Inc. - -------------------------------------------------------------------------------- (Name of Issuer) Common - -------------------------------------------------------------------------------- (Title of Class of Securities) 019855105 - -------------------------------------------------------------------------------- (CUSIP Number) December 31, 2002 - -------------------------------------------------------------------------------- (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedule is filed: [ ] Rule 13d-1(b) [ ] Rule 13d-1(c) [X] Rule 13d-1(d) *The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page. The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes). Page 1 of 5 pages ================================================================================ CUSIP NO. 019855105 13G ================================================================================ ================================================================================ 1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) Matthew C. Diamond - -------------------------------------------------------------------------------- 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ] (b) [ ] - -------------------------------------------------------------------------------- 3 SEC USE ONLY - -------------------------------------------------------------------------------- 4 CITIZENSHIP OR PLACE OF ORGANIZATION USA ================================================================================ ================================================================================ 5 SOLE VOTING POWER NUMBER OF SHARES 1,163,600 Shares of Common Stock --------------------------------------------------------- BENEFICIALLY 6 SHARED VOTING POWER Not Applicable OWNED BY --------------------------------------------------------- EACH 7 SOLE DISPOSITIVE POWER 1,163,600 Shares of Common Stock REPORTING --------------------------------------------------------- PERSON WITH 8 SHARED DISPOSITIVE POWER Not Applicable ================================================================================ ================================================================================ 9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,163,600 Shares of Common Stock - -------------------------------------------------------------------------------- 10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* [ ] - -------------------------------------------------------------------------------- 11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 2.83% - -------------------------------------------------------------------------------- 12 TYPE OF REPORTING PERSON* IN ================================================================================ Page 2 of 5 pages Item 1(a). Name of Issuer: -------------- Alloy, Inc. Item 1(b). Address of Issuer's Principal Executive Offices: ----------------------------------------------- 151 West 26th Street 11th Floor New York, NY 10001 Item 2(a). Name of Person Filing: --------------------- Matthew C. Diamond Item 2(b). Address of Principal Business Office or, if None, Residence: ------------------------------------------------------------ 151 West 26th Street 11th Floor New York, NY 10001 Item 2(c). Citizenship: ----------- USA Item 2(d). Title of Class of Securities: ---------------------------- Common Item 2(e). CUSIP Number: ------------ 019855105 Item 3. If This Statement is Filed Pursuant to Rule 13d-1(b), or -------------------------------------------------------- 13d-2(b) or (c), Check Whether the Person Filing is a: ------------------------------------------------------ (a) [ ] Broker or dealer registered under Section 15 of the Exchange Act. (b) [ ] Bank as defined in Section 3(a)(6) of the Exchange Act. (c) [ ] Insurance company as defined in Section 3(a)(19) of the Exchange Act. Page 3 of 5 pages (d) [ ] Investment company registered under Section 8 of the Investment Company Act. (e) [ ] An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E). (f) [ ] An employee benefit plan or endowment fund in accordance with Rule 13d-1(b)(1)(ii)(F). (g) [ ] A parent holding company or control person in accordance with Rule 13d-1(b)(1)(ii)(G). (h) [ ] A savings association as defined in Section 3(b) of the Federal Deposit Insurance Act. (i) [ ] A church plan that is excluded from the definition of an investment company under Section 3(c)(14) of the Investment Company Act. (j) [ ] Group, in accordance with Rule 13d-1(b)(1)(ii)(J). If this statement is filed pursuant to Rule 13d-1(c), check this box. [ ] Item 4. Ownership --------- Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1. (a) Amount beneficially owned:1,163,600 Shares of Common Stock (b) Percent of class: 2.83% (c) Number of shares as to which such person has: (i) sole power to vote or to direct the vote: 1,163,600 Shares of Common Stock (ii) shared power to vote or to direct the vote: Not Applicable (iii) sole power to dispose or to direct the disposition of: 1,163,600 Shares of Common Stock (iv) shared power to dispose or to direct the disposition of: Not Applicable Page 4 of 5 pages Item 5. Ownership of Five Percent or Less of a Class -------------------------------------------- If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following [ X ]. Item 6. Ownership of More than Five Percent on Behalf of Another Person --------------------------------------------------------------- Not Applicable Item 7. Identification and Classification of the Subsidiary Which Acquired ------------------------------------------------------------------ the Security Being Reported on by the Parent Holding Company ------------------------------------------------------------------ Not Applicable Item 8. Identification and Classification of Members of the Group --------------------------------------------------------- Not Applicable Item 9. Notice of Dissolution of Group ------------------------------ Not Applicable Item 10. Certification ------------- Not Applicable SIGNATURE After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. MATTHEW C. DIAMOND Date: February 13, 2003 By: /s/ Matthew C. Diamond ------------------------- Matthew C. Diamond Chief Executive Officer, Chairman and Treasurer Page 5 of 5 pages -----END PRIVACY-ENHANCED MESSAGE-----