SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person* FRIEDMAN PETER (Last) (First) (Middle) 4340 STEVENS CREEK BLVD., SUITE 101 (Street) SAN JOSE CA 95129 (City) (State) (Zip)	2. Date of Event Requiring Statement (Month/Day/Year) 07/16/2007	3. Issuer Name and Ticker or Trading Symbol LIVEWORLD INC [ LVWD.PK ]
		4. Relationship of Reporting Person(s) to Issuer (Check all applicable) X Director X 10% Owner X Officer (give title below) Other (specify below) Chief Executive Officer	5. If Amendment, Date of Original Filed (Month/Day/Year)
			6. Individual or Joint/Group Filing (Check Applicable Line) X Form filed by One Reporting Person Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock	708,160	D

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee stock Option (Right to buy)	07/16/2007	01/24/2012	Common Stock	300,000(1)	$0.034	D
Employee stock Option (Right to buy)	07/16/2007	01/24/2012	Common Stock	2,350,000(2)	$0.01	D
Employee stock Option (Right to buy)	07/16/2007	12/18/2013	Common Stock	500,000	$0.09	D
Employee stock Option (Right to buy)	07/16/2007	08/05/2014	Common Stock	300,000	$0.07	D
Employee stock Option (Right to buy)	(3)	05/14/2016	Common Stock	325,000	$0.4	D

Explanation of Responses:

1. This option was granted to Peter Friedman. However, pursuant to Mr. Friedman's divorce settlement, Mr. Friedman is deemed to hold 52,500 of the option shares for the benefit of his former spouse and may exercise such 52,500 shares solely upon the direction of his former spouse. Mr. Friedman disclaims beneficial ownership of 52,500 shares subject to this option.

2. This option was granted to Peter Friedman. However, pursuant to Mr. Friedman's divorce settlement, Mr. Friedman is deemed to hold 411,250 of the option shares for the benefit of his former spouse and may exercise such 411,250 shares solely upon the direction of his former spouse. Mr. Friedman disclaims beneficial ownership of 411,250 shares subject to this option.

3. The option vests and becomes exercisable as to 1/4th of the shares on May 14, 2007 and as to 1/36th of the remaining shares on each one-month anniversary thereafter.

	/s/ Peter Friedman	07/19/2007
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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