Director of Research

0001079738-17-000003.txt : 20170213 0001079738-17-000003.hdr.sgml : 20170213 20170213125059 ACCESSION NUMBER: 0001079738-17-000003 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20161231 FILED AS OF DATE: 20170213 DATE AS OF CHANGE: 20170213 EFFECTIVENESS DATE: 20170213 FILER: COMPANY DATA: COMPANY CONFORMED NAME: BIRINYI ASSOCIATES INC CENTRAL INDEX KEY: 0001079738 IRS NUMBER: 000000000 STATE OF INCORPORATION: CT FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-04573 FILM NUMBER: 17597491 BUSINESS ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 BUSINESS PHONE: 2033410833 MAIL ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001079738 XXXXXXXX 12-31-2016 12-31-2016 false BIRINYI ASSOCIATES INC

P O Box 711 Westport CT 06881

13F HOLDINGS REPORT 028-04573 N Jeffrey Rubin Director of Research 203-341-0833 Jeffrey Rubin Westport CT 02-13-2017 0 88 270685 INFORMATION TABLE 2 infotable.xml Adobe Systems Inc Common Stock 00724F101 762 7400 SH SOLE 7400 0 0 Alaska Air Group Inc Common Stock 011659109 643 7250 SH SOLE 7250 0 0 Alphabet Inc Common Stock 02079K305 12830 16190 SH SOLE 16190 0 0 Alphabet Inc Common Stock 02079K107 3827 4959 SH SOLE 4959 0 0 Altria Group Inc Common Stock 02209S103 1717 25395 SH SOLE 25395 0 0 Amazon.com Inc Common Stock 023135106 13426 17904 SH SOLE 17904 0 0 American Express Co Common Stock 025816109 535 7224 SH SOLE 7224 0 0 American International Group Inc Common Stock 026874784 287 4400 SH SOLE 4400 0 0 Amgen Inc Common Stock 031162100 1159 7927 SH SOLE 7927 0 0 Apple Inc Common Stock 037833100 18462 159400 SH SOLE 159400 0 0 ASML Holding NV NY Reg Shrs 086233517 204 1818 SH SOLE 1818 0 0 AutoZone Inc Common Stock 053332102 987 1250 SH SOLE 1250 0 0 B&G Foods Inc Common Stock 05508R106 2675 61067 SH SOLE 61067 0 0 Bank of America Corp Common Stock 060505104 359 16250 SH SOLE 16250 0 0 Bayerische Motoren Werke AG Common Stock 001114522 280 3000 SH SOLE 3000 0 0 Berkshire Hathaway Inc Common Stock 084670108 3662 15 SH SOLE 15 0 0 Berkshire Hathaway Inc Common Stock 084670702 1214 7450 SH SOLE 7450 0 0 BlackRock Inc Common Stock 09247X101 352 925 SH SOLE 925 0 0 Blackstone Group LP/The MLP 09253U108 486 17975 SH SOLE 17975 0 0 Boeing Co/The Common Stock 097023105 1378 8850 SH SOLE 8850 0 0 Broadcom Ltd Common Stock 134136316 354 2000 SH SOLE 2000 0 0 Caterpillar Inc Common Stock 149123101 432 4656 SH SOLE 4656 0 0 Chevron Corp Common Stock 166764100 1738 14770 SH SOLE 14770 0 0 Chipotle Mexican Grill Inc Common Stock 169656105 755 2000 SH SOLE 2000 0 0 Coca-Cola Co/The Common Stock 191216100 236 5687 SH SOLE 5687 0 0 Consolidated Edison Inc Common Stock 209115104 478 6485 SH SOLE 6485 0 0 Constellation Brands Inc Common Stock 21036P108 529 3450 SH SOLE 3450 0 0 Costco Wholesale Corp Common Stock 22160K105 296 1850 SH SOLE 1850 0 0 CVS Health Corp Common Stock 126650100 434 5500 SH SOLE 5500 0 0 Delta Air Lines Inc Common Stock 247361702 246 5000 SH SOLE 5000 0 0 Digital Realty Trust Inc REIT 253868103 246 2500 SH SOLE 2500 0 0 EOG Resources Inc Common Stock 26875P101 349 3450 SH SOLE 3450 0 0 Exxon Mobil Corp Common Stock 30231G102 1877 20800 SH SOLE 20800 0 0 Facebook Inc Common Stock 30303M102 3411 29650 SH SOLE 29650 0 0 Ford Motor Co Common Stock 345370860 249 20500 SH SOLE 20500 0 0 General Electric Co Common Stock 369604103 1504 47590 SH SOLE 47590 0 0 Goldman Sachs Group Inc/The Common Stock 38141G104 4160 17375 SH SOLE 17375 0 0 Guggenheim S&P 500 Equal Weight ETF ETP 78355W106 391 4514 SH SOLE 4514 0 0 Health Care Select Sector SPDR Fund ETP 81369Y209 1827 26500 SH SOLE 26500 0 0 Henry Schein Inc Common Stock 806407102 243 1600 SH SOLE 1600 0 0 Hermes International Common Stock 004438507 4632 11292 SH SOLE 11292 0 0 Home Depot Inc/The Common Stock 437076102 999 7450 SH SOLE 7450 0 0 International Business Machines Corp Common Stock 459200101 931 5610 SH SOLE 5610 0 0 Intuitive Surgical Inc Common Stock 46120E602 761 1200 SH SOLE 1200 0 0 iShares Russell 2000 ETF ETP 464287655 611 4532 SH SOLE 4532 0 0 iShares S&P 500 Growth ETF ETP 464287309 445 3650 SH SOLE 3650 0 0 iShares S&P 500 Value ETF ETP 464287408 355 3500 SH SOLE 3500 0 0 Johnson & Johnson Common Stock 478160104 1290 11200 SH SOLE 11200 0 0 JPMorgan Chase & Co Common Stock 46625H100 2434 28212 SH SOLE 28212 0 0 Kraft Heinz Co/The Common Stock 500754106 2200 25200 SH SOLE 25200 0 0 Lockheed Martin Corp Common Stock 539830109 2669 10677 SH SOLE 10677 0 0 LVMH Moet Hennessy Louis Vuitton SE Common Stock 032996574 954 5000 SH SOLE 5000 0 0 Markel Corp Common Stock 570535104 1085 1200 SH SOLE 1200 0 0 Mastercard Inc Common Stock 57636Q104 7960 77099 SH SOLE 77099 0 0 McDonald's Corp Common Stock 580135101 1901 15620 SH SOLE 15620 0 0 Microsoft Corp Common Stock 594918104 2277 36650 SH SOLE 36650 0 0 Netflix Inc Common Stock 64110L106 439 3550 SH SOLE 3550 0 0 NIKE Inc Common Stock 654106103 592 11650 SH SOLE 11650 0 0 NVIDIA Corp Common Stock 67066G104 480 4500 SH SOLE 4500 0 0 NVR Inc Common Stock 62944T105 1001 600 SH SOLE 600 0 0 PepsiCo Inc Common Stock 713448108 251 2399 SH SOLE 2399 0 0 Pfizer Inc Common Stock 717081103 463 14250 SH SOLE 14250 0 0 Philip Morris International Inc Common Stock 718172109 2261 24710 SH SOLE 24710 0 0 Pioneer Natural Resources Co Common Stock 723787107 2746 15250 SH SOLE 15250 0 0 Priceline Group Inc/The Common Stock 741503403 8814 6012 SH SOLE 6012 0 0 Procter & Gamble Co/The Common Stock 742718109 715 8509 SH SOLE 8509 0 0 QUALCOMM Inc Common Stock 747525103 440 6750 SH SOLE 6750 0 0 Ralph Lauren Corp Common Stock 751212101 357 3950 SH SOLE 3950 0 0 Regeneron Pharmaceuticals Inc Common Stock 75886F107 367 1000 SH SOLE 1000 0 0 salesforce.com Inc Common Stock 79466L302 414 6050 SH SOLE 6050 0 0 Schlumberger Ltd Common Stock 806857108 448 5336 SH SOLE 5336 0 0 Sherwin-Williams Co/The Common Stock 824348106 1075 4000 SH SOLE 4000 0 0 SPDR Dow Jones Industrial Average ETF Trust ETP 78467X109 5914 29944 SH SOLE 29944 0 0 SPDR S&P Dividend ETF ETP 78464A763 366 4282 SH SOLE 4282 0 0 SPDR S&P500 ETF Trust ETP 78462F103 20409 91301 SH SOLE 91301 0 0 Starbucks Corp Common Stock 855244109 1839 33120 SH SOLE 33120 0 0 Unilever NV NY Reg Shrs 904784709 2044 49772 SH SOLE 49772 0 0 Union Pacific Corp Common Stock 907818108 249 2400 SH SOLE 2400 0 0 United Technologies Corp Common Stock 913017109 1309 11945 SH SOLE 11945 0 0 UnitedHealth Group Inc Common Stock 91324P102 344 2150 SH SOLE 2150 0 0 Verizon Communications Inc Common Stock 92343V104 1954 36597 SH SOLE 36597 0 0 Visa Inc Common Stock 92826C839 757 9700 SH SOLE 9700 0 0 Walgreens Boots Alliance Inc Common Stock 931427108 699 8450 SH SOLE 8450 0 0 Wal-Mart Stores Inc Common Stock 931142103 1496 21650 SH SOLE 21650 0 0 Walt Disney Co/The Common Stock 254687106 865 8295 SH SOLE 8295 0 0 Wells Fargo & Co Common Stock 949746101 868 15750 SH SOLE 15750 0 0 Wynn Resorts Ltd Common Stock 983134107 260 3000 SH SOLE 3000 0 0 Zimmer Biomet Holdings Inc Common Stock 98956P102 206 2000 SH SOLE 2000 0 0