Director of Research

0001079738-16-000016.txt : 20160810 0001079738-16-000016.hdr.sgml : 20160810 20160810121015 ACCESSION NUMBER: 0001079738-16-000016 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20160630 FILED AS OF DATE: 20160810 DATE AS OF CHANGE: 20160810 EFFECTIVENESS DATE: 20160810 FILER: COMPANY DATA: COMPANY CONFORMED NAME: BIRINYI ASSOCIATES INC CENTRAL INDEX KEY: 0001079738 IRS NUMBER: 000000000 STATE OF INCORPORATION: CT FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-04573 FILM NUMBER: 161820661 BUSINESS ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 BUSINESS PHONE: 2033410833 MAIL ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001079738 XXXXXXXX 06-30-2016 06-30-2016 false BIRINYI ASSOCIATES INC

P O BOX 711 WESTPORT CT 06881

13F HOLDINGS REPORT 028-04573 N Jeffrey Rubin Director of Research 203-341-0833 Jeffrey Rubin Westport CT 08-10-2016 0 80 233640 INFORMATION TABLE 2 infotable.xml Adobe Systems Inc Common Stock 00724F101 709 7400 SH SOLE 7400 0 0 Alaska Air Group Inc Common Stock 011659109 1180 20250 SH SOLE 20250 0 0 Allergan plc Common Stock G0177J108 231 1000 SH SOLE 1000 0 0 Alphabet Inc Common Stock 02079K107 6513 9414 SH SOLE 9414 0 0 Alphabet Inc Common Stock 02079K305 14928 21245 SH SOLE 21245 0 0 Altria Group Inc Common Stock 02209S103 2552 37008 SH SOLE 37008 0 0 Amazon.com Inc Common Stock 023135106 14717 20565 SH SOLE 20565 0 0 American Express Co Common Stock 025816109 933 15350 SH SOLE 15350 0 0 American International Group Inc Common Stock 026874784 299 5653 SH SOLE 5653 0 0 Amgen Inc Common Stock 031162100 1206 7927 SH SOLE 7927 0 0 Apple Inc Common Stock 037833100 16457 172184 SH SOLE 172184 0 0 AutoZone Inc Common Stock 053332102 2659 3350 SH SOLE 3350 0 0 B&G Foods Inc Common Stock 05508R106 2743 56917 SH SOLE 56917 0 0 Berkshire Hathaway Inc Common Stock 084670702 268 1850 SH SOLE 1850 0 0 Berkshire Hathaway Inc Common Stock 084670108 3038 14 SH SOLE 14 0 0 BlackRock Inc Common Stock 09247X101 214 625 SH SOLE 625 0 0 Blackstone Group LP/The MLP 09253U108 2252 91775 SH SOLE 91775 0 0 Boeing Co/The Common Stock 097023105 1571 12100 SH SOLE 12100 0 0 Caterpillar Inc Common Stock 149123101 739 9750 SH SOLE 9750 0 0 Chevron Corp Common Stock 166764100 1365 13020 SH SOLE 13020 0 0 Chipotle Mexican Grill Inc Common Stock 169656105 1853 4600 SH SOLE 4600 0 0 Coca-Cola Co/The Common Stock 191216100 884 19500 SH SOLE 19500 0 0 Consolidated Edison Inc Common Stock 209115104 2166 26925 SH SOLE 26925 0 0 Costco Wholesale Corp Common Stock 22160K105 1618 10300 SH SOLE 10300 0 0 CVS Health Corp Common Stock 126650100 527 5500 SH SOLE 5500 0 0 Delta Air Lines Inc Common Stock 247361702 346 9500 SH SOLE 9500 0 0 Expedia Inc Common Stock 30212P303 532 5000 SH SOLE 5000 0 0 Exxon Mobil Corp Common Stock 30231G102 1490 15900 SH SOLE 15900 0 0 Facebook Inc Common Stock 30303M102 3039 26600 SH SOLE 26600 0 0 Financial Select Sector SPDR Fund Common Stock 81369Y605 262 11460 SH SOLE 11460 0 0 General Electric Co Common Stock 369604103 4560 144845 SH SOLE 144845 0 0 General Motors Co Common Stock 37045V100 313 11050 SH SOLE 11050 0 0 Gilead Sciences Inc Common Stock 375558103 529 6350 SH SOLE 6350 0 0 Goldman Sachs Group Inc/The Common Stock 38141G104 4305 28975 SH SOLE 28975 0 0 Guggenheim S&P 500 Equal Weight ETF ETP 78355W106 620 7714 SH SOLE 7714 0 0 Health Care Select Sector SPDR Fund Common Stock 81369Y209 2026 28250 SH SOLE 28250 0 0 Home Depot Inc/The Common Stock 437076102 1571 12300 SH SOLE 12300 0 0 International Business Machines Corp Common Stock 459200101 2546 16773 SH SOLE 16773 0 0 iShares Russell 2000 ETF ETP 464287655 1366 11882 SH SOLE 11882 0 0 iShares S&P 500 Value ETF ETP 464287408 1533 16500 SH SOLE 16500 0 0 Johnson & Johnson Common Stock 478160104 1407 11600 SH SOLE 11600 0 0 JPMorgan Chase & Co Common Stock 46625H100 2038 32800 SH SOLE 32800 0 0 Kraft Heinz Co/The Common Stock 500754106 2079 23500 SH SOLE 23500 0 0 Lockheed Martin Corp Common Stock 539830109 2432 9800 SH SOLE 9800 0 0 MasterCard Inc Common Stock 57636Q104 10826 122940 SH SOLE 122940 0 0 McDonald's Corp Common Stock 580135101 7578 62970 SH SOLE 62970 0 0 Microsoft Corp Common Stock 594918104 2361 46150 SH SOLE 46150 0 0 Mondelez International Inc Common Stock 609207105 628 13810 SH SOLE 13810 0 0 Morgan Stanley Common Stock 617446448 422 16250 SH SOLE 16250 0 0 Netflix Inc Common Stock 64110L106 1230 13450 SH SOLE 13450 0 0 NIKE Inc Common Stock 654106103 698 12650 SH SOLE 12650 0 0 PepsiCo Inc Common Stock 713448108 216 2036 SH SOLE 2036 0 0 Pfizer Inc Common Stock 717081103 537 15250 SH SOLE 15250 0 0 Philip Morris International Inc Common Stock 718172109 1730 17010 SH SOLE 17010 0 0 Pioneer Natural Resources Co Common Stock 723787107 272 1800 SH SOLE 1800 0 0 PowerShares S&P 500 Low Volatility Portfolio ETP 73937B779 214 5000 SH SOLE 5000 0 0 Priceline Group Inc/The Common Stock 741503403 14332 11480 SH SOLE 11480 0 0 Procter & Gamble Co/The Common Stock 742718109 1433 16921 SH SOLE 16921 0 0 QUALCOMM Inc Common Stock 747525103 348 6500 SH SOLE 6500 0 0 salesforce.com Inc Common Stock 79466L302 262 3300 SH SOLE 3300 0 0 Schlumberger Ltd Common Stock 806857108 1697 21455 SH SOLE 21455 0 0 SPDR Dow Jones Industrial Average ETF Trust ETP 78467X109 6867 38362 SH SOLE 38362 0 0 SPDR S&P Dividend ETF ETP 78464A763 422 5032 SH SOLE 5032 0 0 SPDR S&P500 ETF Trust ETP 78462F103 38583 184189 SH SOLE 184189 0 0 Starbucks Corp Common Stock 855244109 2376 41600 SH SOLE 41600 0 0 Tesoro Corp Common Stock 881609101 1094 14600 SH SOLE 14600 0 0 Time Warner Inc Common Stock 887317303 368 5000 SH SOLE 5000 0 0 Under Armour Inc Common Stock 904311107 592 14750 SH SOLE 14750 0 0 Unilever NV NY Reg Shrs 904784709 4607 98150 SH SOLE 98150 0 0 United Continental Holdings Inc Common Stock 910047109 349 8500 SH SOLE 8500 0 0 United Technologies Corp Common Stock 913017109 1328 12945 SH SOLE 12945 0 0 Verizon Communications Inc Common Stock 92343V104 6808 121923 SH SOLE 121923 0 0 Visa Inc Common Stock 92826C839 883 11900 SH SOLE 11900 0 0 Walgreens Boots Alliance Inc Common Stock 931427108 857 10300 SH SOLE 10300 0 0 Wal-Mart Stores Inc Common Stock 931142103 1373 18800 SH SOLE 18800 0 0 Walt Disney Co/The Common Stock 254687106 1897 19393 SH SOLE 19393 0 0 Wells Fargo & Co Common Stock 949746101 911 19250 SH SOLE 19250 0 0 Zimmer Biomet Holdings Inc Common Stock 98956P102 241 2000 SH SOLE 2000 0 0