0001079738-14-000004.txt : 20140514 0001079738-14-000004.hdr.sgml : 20140514 20140514115326 ACCESSION NUMBER: 0001079738-14-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20140331 FILED AS OF DATE: 20140514 DATE AS OF CHANGE: 20140514 EFFECTIVENESS DATE: 20140514 FILER: COMPANY DATA: COMPANY CONFORMED NAME: BIRINYI ASSOCIATES INC CENTRAL INDEX KEY: 0001079738 IRS NUMBER: 000000000 STATE OF INCORPORATION: CT FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-04573 FILM NUMBER: 14840098 BUSINESS ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 BUSINESS PHONE: 2033410833 MAIL ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001079738 XXXXXXXX 03-31-2014 03-31-2014 false BIRINYI ASSOCIATES INC

P O Box 711 Westport CT 06881

13F HOLDINGS REPORT 028-04573 N Jeffrey Rubin 203-341-0833 Jeffrey Rubin Westport CT 05-14-2014 0 78 196718 INFORMATION TABLE 2 infotable.xml 3-D SYS CORP DEL Common Stock 88554D205 325 5500 SH SOLE 5500 0 0 ADOBE SYS INC Common Stock 00724F101 302 4600 SH SOLE 4600 0 0 ALASKA AIR GROUP INC Common Stock 011659109 303 3250 SH SOLE 3250 0 0 ALTRIA GROUP INC Common Stock 02209S103 1578 42154 SH SOLE 42154 0 0 AMAZON COM INC Common Stock 023135106 6209 18459 SH SOLE 18459 0 0 AMERICAN EXPRESS CO Common Stock 025816109 2147 23850 SH SOLE 23850 0 0 AMERICAN INTL GROUP INC Common Stock 026874784 641 12822 SH SOLE 12822 0 0 AMGEN INC Common Stock 031162100 830 6727 SH SOLE 6727 0 0 APPLE INC Common Stock 037833100 14493 27002 SH SOLE 27002 0 0 AUTOZONE INC Common Stock 053332102 752 1400 SH SOLE 1400 0 0 B & G FOODS INC NEW Common Stock 05508R106 878 29168 SH SOLE 29168 0 0 BAIDU INC ADR 056752108 305 2000 SH SOLE 2000 0 0 BERKSHIRE HATHAWAY INC DEL Common Stock 084670108 2436 13 SH SOLE 13 0 0 BERKSHIRE HATHAWAY INC DEL Common Stock 084670702 295 2362 SH SOLE 2362 0 0 BLACKSTONE GROUP L P MLP 09253U108 2647 79600 SH SOLE 79600 0 0 BOEING CO Common Stock 097023105 1048 8350 SH SOLE 8350 0 0 BP PRUDHOE BAY RTY TR Royalty Trst 055630107 317 3750 SH SOLE 3750 0 0 CATERPILLAR INC DEL Common Stock 149123101 1217 12250 SH SOLE 12250 0 0 CHEVRON CORP NEW Common Stock 166764100 3071 25830 SH SOLE 25830 0 0 CHIPOTLE MEXICAN GRILL INC Common Stock 169656105 3948 6950 SH SOLE 6950 0 0 COCA COLA CO Common Stock 191216100 416 10750 SH SOLE 10750 0 0 COLGATE PALMOLIVE CO Common Stock 194162103 337 5200 SH SOLE 5200 0 0 CONSOLIDATED EDISON INC Common Stock 209115104 1545 28793 SH SOLE 28793 0 0 COSTCO WHSL CORP NEW Common Stock 22160K105 363 3246 SH SOLE 3246 0 0 CUMMINS INC Common Stock 231021106 417 2800 SH SOLE 2800 0 0 CVS CAREMARK CORPORATION Common Stock 126650100 226 3025 SH SOLE 3025 0 0 DEERE & CO Common Stock 244199105 390 4300 SH SOLE 4300 0 0 DUNKIN BRANDS GROUP INC Common Stock 265504100 642 12800 SH SOLE 12800 0 0 EXXON MOBIL CORP Common Stock 30231G102 1700 17400 SH SOLE 17400 0 0 FACEBOOK INC Common Stock 30303M102 205 3400 SH SOLE 3400 0 0 GENERAL ELECTRIC CO Common Stock 369604103 3900 150650 SH SOLE 150650 0 0 GENERAL MTRS CO Common Stock 37045V100 716 20810 SH SOLE 20810 0 0 GOLDMAN SACHS GROUP INC Common Stock 38141G104 3752 22900 SH SOLE 22900 0 0 GOOGLE INC-C Common Stock 38259P706 9340 16769 SH SOLE 16769 0 0 RYDEX ETF TRUST ETP 78355W106 507 6950 SH SOLE 6950 0 0 INTERNATIONAL BUSINESS MACHS Common Stock 459200101 6188 32148 SH SOLE 32148 0 0 INTERCEPT PHARMACEUTICALS IN Common Stock 45845P108 330 1000 SH SOLE 1000 0 0 ISHARES ETP 464287655 1774 15250 SH SOLE 15250 0 0 JOHNSON & JOHNSON Common Stock 478160104 1248 12700 SH SOLE 12700 0 0 JPMORGAN CHASE & CO Common Stock 46625H100 2480 40858 SH SOLE 40858 0 0 KEURIG GREEN MTN INC Common Stock 49271M100 211 2000 SH SOLE 2000 0 0 LAS VEGAS SANDS CORP Common Stock 517834107 1339 16570 SH SOLE 16570 0 0 LOCKHEED MARTIN CORP Common Stock 539830109 922 5650 SH SOLE 5650 0 0 MARKET VECTORS ETF TR ETP 57060U191 2889 57400 SH SOLE 57400 0 0 MASTERCARD INC Common Stock 57636Q104 10297 137850 SH SOLE 137850 0 0 MCDONALDS CORP Common Stock 580135101 6375 65035 SH SOLE 65035 0 0 MICROSOFT CORP Common Stock 594918104 685 16700 SH SOLE 16700 0 0 MONDELEZ INTL INC Common Stock 609207105 306 8848 SH SOLE 8848 0 0 MORGAN STANLEY Common Stock 617446448 397 12750 SH SOLE 12750 0 0 NETFLIX INC Common Stock 64110L106 711 2020 SH SOLE 2020 0 0 ORACLE CORP Common Stock 68389X105 360 8800 SH SOLE 8800 0 0 PFIZER INC Common Stock 717081103 597 18600 SH SOLE 18600 0 0 PHILIP MORRIS INTL INC Common Stock 718172109 2277 27815 SH SOLE 27815 0 0 PHILLIPS 66 Common Stock 718546104 231 3000 SH SOLE 3000 0 0 POWERSHARES ETF TR II ETP 73937B779 238 7000 SH SOLE 7000 0 0 PRICELINE COM INC Common Stock 741503403 12568 10545 SH SOLE 10545 0 0 PROCTER & GAMBLE CO Common Stock 742718109 2660 33005 SH SOLE 33005 0 0 QUALCOMM INC Common Stock 747525103 536 6795 SH SOLE 6795 0 0 RALPH LAUREN CORP Common Stock 751212101 2868 17821 SH SOLE 17821 0 0 SALESFORCE COM INC Common Stock 79466L302 339 5942 SH SOLE 5942 0 0 SCHLUMBERGER LTD Common Stock 806857108 2048 21005 SH SOLE 21005 0 0 SPDR DOW JONES INDL AVRG ETF ETP 78467X109 7643 46533 SH SOLE 46533 0 0 SPDR S&P 500 ETF TR ETP 78462F103 39139 209288 SH SOLE 209288 0 0 SPDR SERIES TRUST ETP 78464A763 717 9750 SH SOLE 9750 0 0 SELECT SECTOR SPDR TR ETP 81369Y209 860 14700 SH SOLE 14700 0 0 STARBUCKS CORP Common Stock 855244109 1407 19173 SH SOLE 19173 0 0 TIFFANY & CO NEW Common Stock 886547108 862 10000 SH SOLE 10000 0 0 UNILEVER N V NY Reg Shrs 904784709 3849 93600 SH SOLE 93600 0 0 UNION PAC CORP Common Stock 907818108 403 2150 SH SOLE 2150 0 0 UNITED CONTL HLDGS INC Common Stock 910047109 223 5000 SH SOLE 5000 0 0 UNITED TECHNOLOGIES CORP Common Stock 913017109 1697 14520 SH SOLE 14520 0 0 VERIZON COMMUNICATIONS INC Common Stock 92343V104 6095 128128 SH SOLE 128128 0 0 WALGREEN CO Common Stock 931422109 776 11750 SH SOLE 11750 0 0 WAL-MART STORES INC Common Stock 931142103 1647 21550 SH SOLE 21550 0 0 DISNEY WALT CO Common Stock 254687106 568 7093 SH SOLE 7093 0 0 WELLS FARGO & CO NEW Common Stock 949746101 933 18750 SH SOLE 18750 0 0 WHOLE FOODS MKT INC Common Stock 966837106 538 10618 SH SOLE 10618 0 0 WYNN RESORTS LTD Common Stock 983134107 289 1300 SH SOLE 1300 0 0