0001058854-16-000081.txt : 20160510 0001058854-16-000081.hdr.sgml : 20160510 20160510184951 ACCESSION NUMBER: 0001058854-16-000081 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20160506 FILED AS OF DATE: 20160510 DATE AS OF CHANGE: 20160510 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Health Insurance Innovations, Inc. CENTRAL INDEX KEY: 0001561387 STANDARD INDUSTRIAL CLASSIFICATION: INSURANCE AGENTS BROKERS & SERVICES [6411] IRS NUMBER: 461282634 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 15438 N. FLORIDA AVENUE STREET 2: SUITE 201 CITY: TAMPA STATE: FL ZIP: 33613 BUSINESS PHONE: 813-280-1289 MAIL ADDRESS: STREET 1: 15438 N. FLORIDA AVENUE STREET 2: SUITE 201 CITY: TAMPA STATE: FL ZIP: 33613 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: CANNELL CAPITAL LLC CENTRAL INDEX KEY: 0001058854 STATE OF INCORPORATION: WY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-35811 FILM NUMBER: 161637335 BUSINESS ADDRESS: STREET 1: 245 MERIWETHER CIRCLE CITY: ALTA STATE: WY ZIP: 83414 BUSINESS PHONE: 4158358300 MAIL ADDRESS: STREET 1: 245 MERIWETHER CIRCLE CITY: ALTA STATE: WY ZIP: 83414 FORMER NAME: FORMER CONFORMED NAME: CANNELL J CARLO DBA CANNELL CAPITAL MGMT DATE OF NAME CHANGE: 19980330 4 1 primary_doc.xml PRIMARY DOCUMENT X0306 4 2016-05-06 0 0001561387 Health Insurance Innovations, Inc. HIIQ 0001058854 CANNELL CAPITAL LLC 245 MERIWETHER CIRCLE ALTA WY 83414 0 0 1 0 Common Stock 2016-05-06 4 P 0 8399 6.2173 A 1109362 I By partnerships and corporations As of May 6, 2016 Tristan Offshore Fund Limited ("Tristan Offshore") and Tristan Partners, L.P. ("Tristan" and collectively with Tristan Offshore, the "Funds") collectively owned in the aggregate 1,109,362 shares of common stock, with par value of $0.001 per Class A share of Health Insurance Innovations, Inc. ("the Company") Cannell Capital LLC acts as the investment adviser to Tristan Offshore and is the general partner of and investment adviser to Tristan. As a result, Mr. Cannell possesses sole power to vote and direct the disposition of all securities of the Company held by the Funds. Mr. J. Carlo Cannell is the sole managing member of Cannell Capital LLC. Thus, for the purposes of Reg. Section 240.13d-3, as of May 6, 2016 Mr. Cannell is deemed to beneficially own 1,109,362 shares. Mr. Cannell's interest in the securities reported herein is limited to the extent of his pecuniary interest in each of the Funds, if any. /s/ J. Carlo Cannell, on behalf of Cannell Capital LLC 2016-05-10