SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
CROMIE SCOTT J
(Last) (First) (Middle)
3250 LACEY ROAD, SUITE 600
(Street)
DOWNERS GROVE IL 60515-1700
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
SERVICEMASTER CO [ SVM ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
AHS - PRESIDENT
3. Date of Earliest Transaction (Month/Day/Year)
02/13/2004
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common stock $.01 par value 02/13/2004 A 8,333 A $0 27,847(1) D
Common stock $.01 par value 02/13/2004 A 2,927 A $0 30,774(1) D
Common stock $.01 par value 3,790(2) I 401(k) plan
Common stock $.01 par value 9,280 I by spouse
Common stock $.01 par value 998(3) I Deferred Comp
Common stock $.01 par value 880 I Cust. for children
Common stock $.01 par value 160 I Cust. for nephew
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
1997 Option Plan (Right to Buy) $11.2222 02/13/1998 02/12/2007 Common stock $.01 par value 36,000 36,000 D
1998 Emplee. Stock Option(Right to Buy) $11.5 12/10/2000 12/31/2009 Common stock $.01 par value 36,522 36,522 D
1998 Emplee. Stock Option(Right to Buy) $18.075 01/29/2000 01/28/2009 Common stock $.01 par value 25,000 25,000 D
1998 Emplee. Stock Option(Right to Buy) $18.075 01/29/2000 01/15/2014 Common stock $.01 par value 21,000 21,000 D
1998 Emplee. Stock Option(Right to Buy) $18.2583 02/16/1999 02/15/2008 Common stock $.01 par value 27,000 27,000 D
10+ Option Share Plan (Right to Buy) $6.4445 12/10/1995 12/10/2004 Common stock $.01 par value 27,000 27,000 D
10+ Option Share Plan (Right to Buy) $9.2593 02/16/1997 02/15/2006 Common stock $.01 par value 30,375 30,375 D
WSH Emplee Stock Option (Right to Buy) $13.87 05/04/2000 05/03/2006 Common stock $.01 par value 1,081 1,081 D
2000 Employee Stock Option (Right to Buy) $8.75 08/08/2001 08/07/2007 Common stock $.01 par value 40,000 40,000 D
2000 Employee Stock Option (Right to Buy) $9.88 03/18/2004 03/17/2013 Common stock $.01 par value 30,000 30,000 D
2000 Employee Stock Option (Right to Buy) $10.3 12/18/2003 12/17/2009 Common stock $.01 par value 45,000 45,000 D
2000 Employee Stock Option (Right to Buy) $10.52 03/16/2002 03/15/2008 Common stock $.01 par value 50,000 50,000 D
2000 Employee Stock Option (Right to Buy) $13.83 02/08/2003 02/07/2009 Common stock $.01 par value 35,000 35,000 D
2003 EIP Stock Appreciation Right(4) $10.73 02/13/2004 A 25,000 02/13/2005(5) 02/12/2014 Common Stock 25,000 $0 25,000 D
Explanation of Responses:
1. Includes 11 shares purchased through the dividend reinvestment feature of the ServiceMaster Employee Share Purchase Plan on February 4, 2004 and 26 shares purchased through the Plan on February 6, 2004.
2. Includes 36 shares purchased through the dividend reinvestment feature of the ServiceMaster Profit Sharing and Retirement Plan in January 2004.
3. Includes 9 shares purchased through the dividend reinvestment feature of the ServiceMaster Deferred Compensation Plan in January 2004.
4. The stock appreciation right is free standing.
5. The stock appreciation right is exercisable in five equal annual installments beginning on the first anniversary of the date of grant.
Sandra L. Groman by power of attorney 02/17/2004
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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