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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
 NvIArw/K3D9j+Wqc8fJyNnQcpVdBX6NL6zD1uUU9zY+1DI4/Bi0vpj87oWwAZL5T
 tJhaBEJBH6VQlsy7Ck0E8Q==

<SEC-DOCUMENT>0001209191-03-011858.txt : 20030715
<SEC-HEADER>0001209191-03-011858.hdr.sgml : 20030715
<ACCEPTANCE-DATETIME>20030714190236
ACCESSION NUMBER:		0001209191-03-011858
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20030711
FILED AS OF DATE:		20030715

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			O CONNOR KEVIN J
		CENTRAL INDEX KEY:			0001106321

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-23709
		FILM NUMBER:		03786101

	BUSINESS ADDRESS:	
		STREET 1:		C/O DOUBLECLICK INC
		STREET 2:		450 WEST 33RD STREET
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10001

	MAIL ADDRESS:	
		STREET 1:		C/O DOUBLECLICK INC
		STREET 2:		450 WEST 33RD STREET
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10001

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DOUBLECLICK INC
		CENTRAL INDEX KEY:			0001049480
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-PREPACKAGED SOFTWARE [7372]
		IRS NUMBER:				133870996
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		450 W 33RD ST
		STREET 2:		16TH FL
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10001
		BUSINESS PHONE:		2126830001

	MAIL ADDRESS:	
		STREET 1:		450 W 33RD ST
		STREET 2:		16TH FL
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10001
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
<TEXT>
<XML>
<?xml version="1.0"?><ownershipDocument><schemaVersion>X0101</schemaVersion>    <documentType>4</documentType><periodOfReport>2003-07-11</periodOfReport><notSubjectToSection16>0</notSubjectToSection16><issuer><issuerCik>0001049480</issuerCik><issuerName>DOUBLECLICK INC</issuerName>        <issuerTradingSymbol>DCLK</issuerTradingSymbol></issuer><reportingOwner><reportingOwnerId><rptOwnerCik>0001106321</rptOwnerCik><rptOwnerName>O CONNOR KEVIN J</rptOwnerName></reportingOwnerId><reportingOwnerAddress><rptOwnerStreet1>  </rptOwnerStreet1><rptOwnerStreet2>  </rptOwnerStreet2><rptOwnerCity>  </rptOwnerCity><rptOwnerState>  </rptOwnerState><rptOwnerZipCode>  </rptOwnerZipCode></reportingOwnerAddress><reportingOwnerRelationship><isDirector>1</isDirector><isOfficer>0</isOfficer><isTenPercentOwner>0</isTenPercentOwner><isOther>0</isOther></reportingOwnerRelationship></reportingOwner><nonDerivativeSecurity><securityTitle><value>Common Stock</value></securityTitle><transactionDate><value>2003-07-11</value></transaction
Date><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>S</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionTimeliness><value></value></transactionTimeliness><transactionAmounts><transactionShares><value>15000</value></transactionShares><transactionValue><value>11.0006</value></transactionValue><transactionAcquiredDisposedCode><value>D</value><footnoteId id="F1" /></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>6586064</value><footnoteId id="F2" /></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></nonDerivativeSecurity><footnotes><footnote id="F1">Sold pursuant to a Sales Plan between Mr. O'Connor and Goldman Sachs &amp; Co., dated February 26, 2003, in accordance with Rule 10b5-1.</footnote><footnote id="F2">In addition, Mr. O'Connor indirectly owns 165,6
80 shares of Common Stock, of which 15,680 shares of Common Stock are held by Mr. O'Connor's wife and 150,000 shares of Common Stock are held by the KN Trust, of which Mr. O'Connor's wife is a trustee.</footnote></footnotes><ownerSignature><signatureName>Pamela Schoenfeld, Attorney-in-Fact</signatureName><signatureDate>2003-07-14</signatureDate></ownerSignature></ownershipDocument>

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</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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