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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 N/qifKTWBuGV3OsyIcDS+niR296hQJ+jVQI6iBIdDE3CBJPlmZwgp8TyOav3ALQC
 a6b8QfOg5kxDc4dGO27udQ==

<SEC-DOCUMENT>0001209191-03-017600.txt : 20030818
<SEC-HEADER>0001209191-03-017600.hdr.sgml : 20030818
<ACCEPTANCE-DATETIME>20030818143332
ACCESSION NUMBER:		0001209191-03-017600
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20030815
FILED AS OF DATE:		20030818

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			O CONNOR KEVIN J
		CENTRAL INDEX KEY:			0001106321

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-23709
		FILM NUMBER:		03852717

	BUSINESS ADDRESS:	
		STREET 1:		C/O DOUBLECLICK INC
		STREET 2:		450 WEST 33RD STREET
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10001

	MAIL ADDRESS:	
		STREET 1:		C/O DOUBLECLICK INC
		STREET 2:		450 WEST 33RD STREET
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10001

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DOUBLECLICK INC
		CENTRAL INDEX KEY:			0001049480
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-PREPACKAGED SOFTWARE [7372]
		IRS NUMBER:				133870996
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		450 W 33RD ST
		STREET 2:		16TH FL
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10001
		BUSINESS PHONE:		2126830001

	MAIL ADDRESS:	
		STREET 1:		450 W 33RD ST
		STREET 2:		16TH FL
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10001
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
<TEXT>
<XML>
<?xml version="1.0"?><ownershipDocument><schemaVersion>X0201</schemaVersion>    <documentType>4</documentType><periodOfReport>2003-08-15</periodOfReport><notSubjectToSection16>0</notSubjectToSection16><issuer><issuerCik>0001049480</issuerCik><issuerName>DOUBLECLICK INC</issuerName>        <issuerTradingSymbol>DCLK</issuerTradingSymbol></issuer><reportingOwner><reportingOwnerId><rptOwnerCik>0001106321</rptOwnerCik><rptOwnerName>O CONNOR KEVIN J</rptOwnerName></reportingOwnerId><reportingOwnerAddress><rptOwnerStreet1>450 WEST 33RD STREET</rptOwnerStreet1><rptOwnerStreet2></rptOwnerStreet2><rptOwnerCity>NEW YORK</rptOwnerCity><rptOwnerState>NY</rptOwnerState><rptOwnerZipCode>10001</rptOwnerZipCode><rptOwnerStateDescription></rptOwnerStateDescription></reportingOwnerAddress><reportingOwnerRelationship><isDirector>1</isDirector><isOfficer>0</isOfficer><isTenPercentOwner>0</isTenPercentOwner><isOther>0</isOther></reportingOwnerRelationship></reportingOwner><nonDerivativeTable><nonDerivativeTransaction><securityTit
le><value>Common Stock</value></securityTitle><transactionDate><value>2003-08-15</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>S</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionTimeliness><value></value></transactionTimeliness><transactionAmounts><transactionShares><value>15000</value></transactionShares><transactionPricePerShare><value>10.3689</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value><footnoteId id="F1" /></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>6511064</value><footnoteId id="F2" /></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></nonDerivativeTransaction></nonDerivativeTable><footnotes><footnote id="F1">Sold pursuant to a Sales Plan between Mr. O'Connor and Goldman Sachs &a
mp; Co., dated February 26, 2003, in accordance with Rule 10b5-1.</footnote><footnote id="F2">In addition, Mr. O'Connor indirectly owns 165,680 shares of Common Stock, of which 15,680 shares of Common Stock are held by Mr. O'Connor's wife and 150,000 shares of Common Stock are held by the KN Trust, of which Mr. O'Connor's wife is a trustee.</footnote></footnotes><remarks></remarks><ownerSignature><signatureName>Pamela Schoenfeld, Attorney-in-Fact</signatureName><signatureDate>2003-08-18</signatureDate></ownerSignature></ownershipDocument>

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</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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