-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, VlHy65Ule+JE75ljLIMRZqrcvfBdzKd31xWOdeyvCyj+OpD+QdaPfEYJhu/8WJWh K85u6+S1acDR/vkKA6bD3w== 0000950117-02-002078.txt : 20020830 0000950117-02-002078.hdr.sgml : 20020830 20020829192230 ACCESSION NUMBER: 0000950117-02-002078 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20020826 ITEM INFORMATION: Other events ITEM INFORMATION: Financial statements and exhibits FILED AS OF DATE: 20020830 FILER: COMPANY DATA: COMPANY CONFORMED NAME: DOUBLECLICK INC CENTRAL INDEX KEY: 0001049480 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING [7310] IRS NUMBER: 133870996 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 000-23709 FILM NUMBER: 02753354 BUSINESS ADDRESS: STREET 1: 450 W 33RD ST STREET 2: 16TH FL CITY: NEW YORK STATE: NY ZIP: 10001 BUSINESS PHONE: 2126830001 MAIL ADDRESS: STREET 1: 450 W 33RD ST STREET 2: 16TH FL CITY: NEW YORK STATE: NY ZIP: 10001 8-K 1 a33311.txt DOUBLECLICK INC. - -------------------------------------------------------------------------------- SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 ------------- FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED): August 30, 2002 (August 26, 2002) ------------- DOUBLECLICK INC. (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER) DELAWARE (STATE OR OTHER JURISDICTION OF INCORPORATION) 000-23709 13-3870996 (COMMISSION FILE NUMBER) (I.R.S. EMPLOYER IDENTIFICATION NO.) 450 WEST 33RD STREET NEW YORK, NEW YORK 10001 (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES) (ZIP CODE) (212) 683-0001 (REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE) N.A. (FORMER NAME OR FORMER ADDRESS, IF CHANGED SINCE LAST REPORT) - -------------------------------------------------------------------------------- ITEM 5. OTHER EVENTS. On August 26, 2002, DoubleClick Inc. ("DoubleClick") announced that DoubleClick and the Attorneys General from 10 states have reached an agreement to end the investigation into DoubleClick's ad serving practices. The Attorneys General of New York, which led the investigation, Arizona, California, Connecticut, Massachusetts, Michigan, New Jersey, New Mexico, Vermont and Washington have signed onto the agreement. A copy of the press release announcing the agreement with the Attorneys General from 10 states is attached hereto as Exhibit 99.1 and incorporated herein by reference. ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS EXHIBIT NUMBER - -------------- 99.1 Press Release dated August 26, 2002. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. DOUBLECLICK INC. ---------------------------------------- (Registrant) By: /s/ Elizabeth Wang ----------------------------------- Name: Elizabeth Wang Title: Senior Vice President and Secretary Dated: August 30, 2002 EXHIBIT EXHIBIT INDEX - ------- ------------- 99.1 Press Release dated August 26, 2002. EX-99 3 ex99.txt EXHIBIT 99.1 Exhibit 99.1 ATTORNEYS GENERAL END INVESTIGATION INTO DOUBLECLICK'S AD SERVING PRACTICES NEW YORK, August 26, 2002 - DoubleClick Inc. (Nasdaq: DCLK) and the Attorneys General from 10 states today announced that they have reached an agreement to end the investigation into the company's ad serving practices. The Attorneys General of New York, which led the investigation, Arizona, California, Connecticut, Massachusetts, Michigan, New Jersey, New Mexico, Vermont and Washington have signed onto the agreement. Under the agreement, DoubleClick has agreed to continue to adhere to specific requirements regarding disclosure, data storage and data usage. This settlement will not change the services DoubleClick performs for its clients. In addition, the settlement agreement does not constitute an admission that DoubleClick has committed any wrongdoing. "DoubleClick is to be commended for its cooperation in setting an industry standard for promoting consumer privacy in the data collection and tracking taking place across networked websites," said New York Attorney General Eliot Spitzer. As a leader in defining online privacy and data policies, DoubleClick has been actively engaged in the following commitments within the agreement, many of which are limited to four years: o Disclosure: DoubleClick will continue to post a privacy policy that discloses its user data practices. o First-Party Web Site Notice: DoubleClick will maintain reasonable procedures to ensure its clients' comply with contract provisions regarding the disclosure of the type of information DoubleClick does or does not collect. o Data Use: DoubleClick agrees to collect and use user data only in a manner consistent with the representations DoubleClick made at the time of collection. o Data Minimization and Purging Policy: Data obtained in connection with DART ad serving that is three months old will be moved offline. o Data Sharing: DoubleClick will not share user data collected on behalf of one of its clients with any person other than that client or as directed by that client. o Access and Other Disclosures: If DoubleClick employs targeting based on anonymous user profiles, the company will use reasonable efforts to develop technology that allows a user to securely view any categories associated with that user's ad serving cookie. o Notice of Changes: DoubleClick agrees to provide users with the ability to opt-in to an email notification system that will alert the user to any changes within DoubleClick's privacy statement. o Verification: DoubleClick will retain an independent third-party firm to conduct three compliance reviews to verify DoubleClick's compliance with the terms of this agreement. In addition, DoubleClick has agreed to pay $450,000 to help defray the cost of the investigation. "In order to maintain its position as a leader in online privacy, DoubleClick has worked closely with the Attorneys General to build upon the robust privacy practices it has already implemented," said Elizabeth Wang, SVP & General Counsel, DoubleClick. A copy of the settlement is available to the public to review at www. oag.state.ny.us. About DoubleClick Inc. DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 24 offices around the world. -----END PRIVACY-ENHANCED MESSAGE-----