-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, K/rmLUqtWW/hXjWIkfbRGVoCoeycEGoAB3O/r82kMKPoYJvKH1dHVJxLdRr/72mE 7iKbL2J2BjmSLNqD2V5uXQ== 0000950117-01-000539.txt : 20010323 0000950117-01-000539.hdr.sgml : 20010323 ACCESSION NUMBER: 0000950117-01-000539 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20010321 ITEM INFORMATION: ITEM INFORMATION: FILED AS OF DATE: 20010322 FILER: COMPANY DATA: COMPANY CONFORMED NAME: DOUBLECLICK INC CENTRAL INDEX KEY: 0001049480 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING [7310] IRS NUMBER: 133870996 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: SEC FILE NUMBER: 000-23709 FILM NUMBER: 1576218 BUSINESS ADDRESS: STREET 1: 450 W 33RD ST STREET 2: 16TH FL CITY: NEW YORK STATE: NY ZIP: 10001 BUSINESS PHONE: 2126830001 MAIL ADDRESS: STREET 1: 450 W 33RD ST STREET 2: 16TH FL CITY: NEW YORK STATE: NY ZIP: 10001 8-K 1 0001.txt DOUBLECLICK INC. 8-K SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 -------------- FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) March 21, 2001 ------------------------------- DoubleClick Inc. - -------------------------------------------------------------------------------- (Exact name of registrant as specified in charter) Delaware 000-23709 13-3870996 - -------------------------------------------------------------------------------- (State or other jurisdiction (Commission (IRS Employer of incorporation) File Number) Identification No.) 450 West 33rd Street, New York, New York 10001 - -------------------------------------------------------------------------------- (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code (212) 683-0001 ----------------------------- Not Applicable - -------------------------------------------------------------------------------- (Former name or former address, if changed since last report.) ITEM 5 OTHER EVENTS On March 21, 2001, DoubleClick Inc. issued a press release announcing strategic changes to its global media business. A copy of the press release with respect to this announcement is attached hereto as Exhibit 99.1 and incorporated herein by reference. ITEM 7 FINANCIAL STATEMENTS AND EXHIBITS
Exhibit Number -------------- 99.1 Press Release dated March 21, 2001.
SIGNATURE Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. DOUBLECLICK INC. --------------------------- (Registrant) Date: March 21, 2001 By: /s/ Elizabeth Wang ------------------------ Name: Elizabeth Wang Title: Vice President and General Counsel Exhibit Index
Exhibit ------- 99.1 Press Release dated March 21, 2001.
EX-99 2 0002.txt EXHIBIT 99.1 FOR IMMEDIATE RELEASE CONTACT: Jennifer Blum Corporate Communications 212.381.5705 jblum@doubleclick.net DOUBLECLICK ANNOUNCES STRATEGIC CHANGES TO ITS GLOBAL MEDIA BUSINESS NEW YORK, March 21, 2001 - DoubleClick Inc. (Nasdaq: DCLK), the industry's leading digital marketing solutions company, today announced fundamental changes to the way the company is approaching its media business. In the United States, DoubleClick Media will now offer two distinct Networks, one will focus on branded sites, and the other on audience reach and targeting. DoubleClick will now have one media sales force that will sell both of its Network offerings. The "DoubleClick Brand Network" will contain sites that are recognized media brands that have a significant amount of traffic and marketable inventory. This change will allow sites to receive personalized account management and allow DoubleClick to better manage the ad inventory. The "DoubleClick Audience Network" will offer key content specific vertical categories combined with an emphasis on reach, targeting and optimization, which allows advertisers the ability to meet both their direct marketing and branding objectives. Outside of the United States, DoubleClick`s media structure will not change. DoubleClick will continue to offer Networks of local content in each country. "Given today's market conditions, we have determined that this strategy is the best way to service our Web publishers as well as advertiser clients," said Barry Salzman, President of Global Media, DoubleClick. "Our goal in this realignment is to leverage our media sales force more efficiently as well as improve client service levels with a dedicated senior level team focused on key sites and advertisers." In part, due to this restructuring, DoubleClick will be reducing its global workforce by 10%. The majority of this reduction in headcount will affect its global media business. -- more -- "We are absolutely committed to offering value-added media products to our clients," continued Salzman. "This new organizational structure gives each media sales person a more complete set of tools to help meet the online marketing objectives of traditional advertisers." DoubleClick expects to end the second quarter of 2001 with 1,850 employees, and the Media business is expected to be less than 20% of the company's gross profit in 2001. About DoubleClick DoubleClick is building the infrastructure that makes marketing work in the digital world. Combining media, data, research and technological expertise, DoubleClick allows marketers to deliver the right message, to the right person, at the right time, while helping Web publishers maximize their revenue and build their business online. DoubleClick Inc. has Global headquarters in New York City and maintains over 40 offices around the world. # # # This press release includes forward-looking statements, including earnings projections and future plans. The results or events predicted in these statements may vary materially from actual future events or results. Other factors that could cause actual results or events to vary from expectations are contained in documents filed by the Company with the Securities and Exchange Commission, including our most recent reports on Form 10-K and Form 10-Q. -----END PRIVACY-ENHANCED MESSAGE-----