SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
HEARST COMMUNICATIONS INC

(Last) (First) (Middle)
300 WEST 57TH STREET

(Street)
NEW YORK NY 10019

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
LOCAL.COM [ LOCM ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
07/10/2007
4. If Amendment, Date of Original Filed (Month/Day/Year)
07/12/2007
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
X Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 07/10/2007 S 17,210 D $9.55 315,200(2) D(1)
Common Stock 07/10/2007 S 11,100 D $9.56 304,100(2) D(1)
Common Stock 07/10/2007 S 5,200 D $9.57 298,900(2) D(1)
Common Stock 07/10/2007 S 3,420 D $9.58 295,480(2) D(1)
Common Stock 07/10/2007 S 480 D $9.59 295,000(2) D(1)
Common Stock 07/10/2007 S 3,403 D $9.6 291,597(2) D(1)
Common Stock 07/10/2007 S 697 D $9.61 290,900(2) D(1)
Common Stock 07/10/2007 S 100 D $9.62 290,800(2) D(1)
Common Stock 07/10/2007 S 200 D $9.63 290,600(2) D(1)
Common Stock 07/10/2007 S 1,500 D $9.69 289,100(2) D(1)
Common Stock 07/10/2007 S 53,200 D $9.7 235,900(2) D(1)
Common Stock 07/10/2007 S 500 D $9.8 235,400(2) D(1)
Common Stock 07/10/2007 S 300 D $9.81 235,100(2) D(1)
Common Stock 07/10/2007 S 2,200 D $9.82 232,900(2) D(1)
Common Stock 07/10/2007 S 1,500 D $9.83 231,400(2) D(1)
Common Stock 07/10/2007 S 1,700 D $9.84 229,700(2) D(1)
Common Stock 07/10/2007 S 1,100 D $9.86 228,600(2) D(1)
Common Stock 07/10/2007 S 1,600 D $9.88 227,000(2) D(1)
Common Stock 07/10/2007 S 3,100 D $9.89 223,900(2) D(1)
Common Stock 07/10/2007 S 2,300 D $9.9 221,600(2) D(1)
Common Stock 07/10/2007 S 2,725 D $9.91 218,875(2) D(1)
Common Stock 07/10/2007 S 2,030 D $9.92 216,845(2) D(1)
Common Stock 07/10/2007 S 1,475 D $9.93 215,370(2) D(1)
Common Stock 07/10/2007 S 970 D $9.94 214,400(2) D(1)
Common Stock 07/10/2007 S 2,400 D $9.95 212,000(2) D(1)
Common Stock 07/10/2007 S 3,300 D $9.96 208,700(2) D(1)
Common Stock 07/10/2007 S 2,300 D $9.98 206,400(2) D(1)
Common Stock 07/10/2007 S 100 D $9.99 206,300(2) D(1)
Common Stock 07/10/2007 S 32,282 D $10 174,018(2) D(1)
Common Stock 07/10/2007 S 13,200 D $10.01 160,818(2) D(1)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
1. Name and Address of Reporting Person*
HEARST COMMUNICATIONS INC

(Last) (First) (Middle)
300 WEST 57TH STREET

(Street)
NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
HEARST MAGAZINES PROPERTY INC

(Last) (First) (Middle)
959 8TH AVE

(Street)
NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
COMMUNICATIONS DATA SERVICES INC

(Last) (First) (Middle)
1901 BELL AVENUE

(Street)
DES MOINES IA 50315

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
HEARST HOLDINGS INC

(Last) (First) (Middle)
300 WEST 57TH STREET

(Street)
NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
HEARST CORP

(Last) (First) (Middle)
300 WEST 57TH STREET

(Street)
NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
HEARST FAMILY TRUST

(Last) (First) (Middle)
HEARST CORP
888 SEVENTH AVE

(Street)
NEW YORK NY 10016

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
Explanation of Responses:
1. Pursuant to Section 16 of the Securities Exchange Act of 1934, Hearst Communications, Inc. is the beneficial owner of such common stock of Local.com Corporation (the "Common Stock"). Hearst Communications, Inc. is a subsidiary of Hearst Magazines Property, Inc. ("Hearst Magazines") and Hearst Holdings, Inc. ("Hearst Holdings"). Hearst Magazines is a wholly-owned subsidiary of Communications Data Services, Inc. ("CDS"). CDS is a wholly-owned subsidiary of Hearst Holdings. Hearst Holdings is a wholly-owned subsidiary of The Hearst Corporation ("Hearst"). The Hearst Family Trust (the "Trust") is the sole shareholder of Hearst. Under Rule 16a-1 of the Exchange Act, Hearst Magazines, CDS, Hearst Holdings, Hearst, and the Trust may also be deemed to be beneficial owners of the Common Stock.
2. This amendment is being made to reflect the correct number of shares of common stock owned following the reported transactions.
/s/ James M. Asher, Hearst Communications, Inc., Senior Vice President 07/16/2007
/s/ James M. Asher, Hearst Magazines Property, Inc., Vice President 07/16/2007
/s/ James M. Asher, Communications Data Services, Inc., Vice President 07/16/2007
/s/ James M. Asher, Hearst Holdings, Inc., Senior Vice President 07/16/2007
/s/ James M. Asher, Hearst Corporation, Senior Vice President 07/16/2007
/s/ Frank A. Bennack, Jr., Hearst Family Trust, Trustee 07/16/2007
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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