SEC Form 4

FORM 4		UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940	OMB APPROVAL OMB Number: 3235-0287 Estimated average burden hours per response: 0.5
	Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person* BERNICK HOWARD B (Last) (First) (Middle) C/O ALBERTO-CULVER COMPANY 2525 ARMITAGE AVENUE (Street) MELROSE PARK IL 60160 (City) (State) (Zip)	2. Issuer Name and Ticker or Trading Symbol ALBERTO CULVER CO [ ACV ]	5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X Director 10% Owner X Officer (give title below) Other (specify below) President & Chief Exec Officer
	3. Date of Earliest Transaction (Month/Day/Year) 05/06/1999
	4. If Amendment, Date of Original Filed (Month/Day/Year)	6. Individual or Joint/Group Filing (Check Applicable Line) X Form filed by One Reporting Person Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock								723,843	I	FN5 FN17(5)(17)
Common Stock								224,808	I	FN12 FN17(12)(17)
Common Stock								495,000	I	FN15 FN17(15)(17)
Common Stock								17,621	I	FN8 FN17(8)(17)
Common Stock								12,735	I	FN9 FN17(9)(17)
Common Stock								4,579,327	I	FN4 FN17(4)(17)
Common Stock								495,000	I	FN16 FN17(16)(17)
Common Stock								1,357,330	I	FN3 FN17(3)(17)
Common Stock								1,847,626	I	FN13 FN17(13)(17)
Common Stock								1,528,905	I	FN7 FN17(7)(17)
Common Stock								609,859	I	FN2 FN17(2)(17)
Common Stock								150,300	I	FN6 FN17(6)(17)
Common Stock								27,750	I	FN10 FN17(10)(17)
Common Stock	02/02/2004		S		84,072	D	$40.167	0	I	FN1 FN17 FN21(1)(17)(21)
Common Stock	02/02/2004		S		9,000	D	$40.167	0	I	FN11 FN17 FN21(11)(17)(21)
Common Stock								52	I	FN14 FN17(14)(17)
Common Stock								80,010	I	FN17 FN18 FN21(17)(18)(21)
Common Stock								80,010	I	FN17 FN19 FN21(17)(19)(21)
Common Stock								80,010	I	FN17 FN20 FN21(17)(20)(21)
Common Stock	05/07/2004		S		4,700	D	$46.7	1,087,480	D
Common Stock	05/07/2004		S		400	D	$46.71	1,087,080	D
Common Stock	05/07/2004		S		500	D	$46.72	1,086,580	D
Common Stock	05/07/2004		S		3,500	D	$46.73	1,083,080	D
Common Stock	05/07/2004		S		11,300	D	$46.74	1,071,780	D
Common Stock	05/07/2004		S		500	D	$46.75	1,071,280	D
Common Stock	05/07/2004		S		1,000	D	$46.76	1,070,280	D
Common Stock	05/07/2004		S		3,400	D	$46.77	1,066,880	D
Common Stock	05/07/2004		S		900	D	$46.78	1,065,980	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Held by the undersigned's spouse as co-trustee of a trust dated 4/25/95 for the benefit of a relative.***

2. Held by the undersigned's spouse as co-trustee of a trust dated 9/18/01 for her benefit.***

3. Held by the undersigned's spouse as trustee of a trust dated 10/31/98 for the benefit of her sister.***

4. Held by the undersigned's spouse as trustee of a trust dated 4/17/02 for her benefit.***

5. Held by the undersigned's spouse as trustee of a trust dated 9/15/93 for her benefit.***

6. Held by the undersigned's spouse as co-trustee of a trust dated 10/20/72 for her benefit.***

7. Held by the undersigned's spouse as co-trustee of a trust dated 12/18/87 for the benefit of her father.***

8. Held by the undersigned as a participant in the Alberto-Culver Company Employees' Profit Sharing Plan.

9. Held by the undersigned's spouse as a participant in the Alberto-Culver Company Employees' Profit Sharing Plan.***

10. Held by the undersigned as one of three co-trustees of a trust dated 7/7/97 for the benefit of their children.***

11. Held by the undersigned's spouse as co-trustee of a trust dated 4/25/95 for the benefit of a relative.***

12. Held by the undersigned's spouse as trustee of a trust dated 4/23/93 for her benefit.***

13. Held by the undersigned's spouse as co-trustee of a trust dated 12/18/87 for the benefit of her mother.***

14. Held by the undersigned as trustee of a trust dated 4/23/93 for his benefit.

15. Held by the undersigned's spouse as trustee of a trust dated January 9, 2004 for her benefit, which trust is a Grantor Annuity Trust.

16. Held by the undersigned's spouse as trustee of a trust dated January 9, 2004 for her benefit, which trust is a Grantor Annuity Trust.

17. On January 21, 2004, the Board of Directors of Alberto-Culver Company approved a 50% stock dividend to holders of record on the close of business on February 2, 2004, payable on February 20, 2004. The transactions and holdings on this Form 4 reflects the 50% stock dividend.

18. Held by the undersigned's spouse as co-trustee of a trust dated 11/14/89 for the benefit of a relative.***

19. Held by the undersigned's spouse as co-trustee of a trust dated 11/14/89 for the benefit of a relative.***

20. Held by the undersigned's spouse as co-trustee of a trust dated 11/14/89 for the benefit of a relative.***

21. The reporting person's spouse became a co-trustee with voting and investment power over the shares of common stock on May 6, 1999. No consideration was exchanged in connection with the reporting person's spouse becoming co-trustee. Due to an error, this information has not been previously included by the undersigned in the undersigned's Form 4 filings, although this information has been included in the filings of Bernice E. Lavin (the reporting person's spouse's mother), the co-trustee of the trust.

Remarks:

***The filing of this report shall not be deemed an admission by the undersigned that he is the beneficial owner of these securities for purposes of Section 16 of the Securities Exchange Act of 1934. PART ONE OF THREE

	/Howard B. Bernick/	05/11/2004
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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