SEC FORM 3

SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person^*

ROYSTON IVOR

(Last)

(First)

(Middle)

9393 TOWNE CENTRE DRIVE, #200

(Street)

SAN DIEGO, CA

92121

(City)

(State)

(Zip)

2. Date of Event Requiring Statement (Month/Day/Year)
02/02/2005

3. Issuer Name and Ticker or Trading Symbol
FAVRILLE INC [ FVRL ]

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

5. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock	12,048	I	By Trust
Common Stock	108,432	I	See Note⁽¹⁾

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
1. Title of Derivative Security (Instr. 4)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
Series A Convertible Preferred Stock	⁽²⁾	⁽³⁾	Common Stock	481,926	⁽⁴⁾	I	See Note⁽¹⁾
Series B Convertible Preferred Stock	⁽²⁾	⁽³⁾	Common Stock	593,737	⁽⁴⁾	I	See Note⁽¹⁾
Series B-2 Convertible Preferred Stock	⁽²⁾	⁽³⁾	Common Stock	467,829	⁽⁴⁾	I	See Note⁽¹⁾
Series C Convertible Preferred Stock	⁽²⁾	⁽³⁾	Common Stock	836,964	⁽⁵⁾	I	See Note⁽¹⁾
Employee Stock Option (Right to Buy)	⁽⁶⁾	03/18/2014	Common Stock	24,289	$0.63	D

Explanation of Responses:

1. The shares are held of record by Forward Ventures III Institutional Partners L.P., Forward Ventures III L.P., Forward Ventures IV L.P. and Forward Ventures IV B L.P. The Reporting Person is the managing member of Forward III Associates, LLC, the general partner of Forward Ventures III Institutional Partners L.P. and Forward Ventures III L.P. He is also the managing member of Forward IV Associates, LLC, the general partner of Forward Ventures IV B L.P. and Forward Ventures IV L.P. The reporting person disclaims beneficial ownership of the shares owned by such entities except to the extent of his pecuniary interest in such entities, if any.

2. Immediately.

3. Not applicable.

4. 1-for-1

5. 1.086614-for-1

6. 1/36th of the shares subject to the Stock Option vest each month commencing April 19, 2004.

Remarks:

	/s/ Ivor Royston	02/02/2005
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.