General Counsel

0001567619-19-019014.txt : 20191002 0001567619-19-019014.hdr.sgml : 20191002 20191002093251 ACCESSION NUMBER: 0001567619-19-019014 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20190930 FILED AS OF DATE: 20191002 DATE AS OF CHANGE: 20191002 EFFECTIVENESS DATE: 20191002 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PRIVATE ASSET MANAGEMENT INC CENTRAL INDEX KEY: 0001026200 IRS NUMBER: 330524568 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-03581 FILM NUMBER: 191130943 BUSINESS ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 BUSINESS PHONE: 6197923800 MAIL ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001026200 XXXXXXXX 09-30-2019 09-30-2019 PRIVATE ASSET MANAGEMENT INC

5348 CARROLL CANYON RD #200 SAN DIEGO CA 92121

13F HOLDINGS REPORT 028-03581 N Michael D. Berlin General Counsel 858-750-4209 /s/ Michael D. Berlin San Diego CA 10-01-2019 0 133 565461 false INFORMATION TABLE 2 form13fInfoTable.xml Qualcomm Inc. Common Stock 747525103 44624 586611 SH SOLE None 0 0 586611 Bank of America Corporation Common Stock 060505104 20404 703588 SH SOLE None 0 0 703588 Visa Inc Class A Common Stock 92826C839 20136 116025 SH SOLE None 0 0 116025 Pfizer Inc Common Stock 717081103 17871 412540 SH SOLE None 0 0 412540 JPMorgan Chase & Co Common Stock 46625H100 17422 155834 SH SOLE None 0 0 155834 The Home Depot Inc Common Stock 437076102 16802 80789 SH SOLE None 0 0 80789 Merck & Co Inc Common Stock 58933Y105 16721 199408 SH SOLE None 0 0 199408 Chevron Corp Common Stock 166764100 15789 126878 SH SOLE None 0 0 126878 Apple Inc Common Stock 037833100 15446 78040 SH SOLE None 0 0 78040 Intel Corp Common Stock 458140100 15085 315129 SH SOLE None 0 0 315129 Microsoft Corp Common Stock 594918104 14981 111828 SH SOLE None 0 0 111828 Citigroup Inc Common Stock 172967424 14673 209526 SH SOLE None 0 0 209526 Costco Wholesale Corp Common Stock 22160K105 14201 53738 SH SOLE None 0 0 53738 Johnson & Johnson Common Stock 478160104 13163 94507 SH SOLE None 0 0 94507 Walt Disney Co Common Stock 254687106 11464 82095 SH SOLE None 0 0 82095 Micron Technology Inc Common Stock 595112103 11419 295912 SH SOLE None 0 0 295912 Exxon Mobil Corp Common Stock 30231G102 11116 145055 SH SOLE None 0 0 145055 Alphabet Inc C Common Stock 02079K107 11097 10186 SH SOLE None 0 0 10186 United Technologies Corp Common Stock 913017109 10978 84316 SH SOLE None 0 0 84316 Amazon.com Inc Common Stock 023135106 10430 5508 SH SOLE None 0 0 5508 AT&T Inc Common Stock 00206R102 10209 304645 SH SOLE None 0 0 304645 Starbucks Corp Common Stock 855244109 9642 115012 SH SOLE None 0 0 115012 Colgate-Palmolive Co Common Stock 194162103 7601 106052 SH SOLE None 0 0 106052 Oracle Corp Common Stock 68389X105 7428 130379 SH SOLE None 0 0 130379 Berkshire Hathaway Inc B Common Stock 084670702 6991 32795 SH SOLE None 0 0 32795 Gilead Sciences Inc Common Stock 375558103 6920 102427 SH SOLE None 0 0 102427 Emerson Electric Co Common Stock 291011104 6915 103648 SH SOLE None 0 0 103648 BP PLC ADR Common Stock 055622104 6915 165829 SH SOLE None 0 0 165829 Autodesk Inc Common Stock 052769106 6444 39557 SH SOLE None 0 0 39557 PepsiCo Inc Common Stock 713448108 6443 49137 SH SOLE None 0 0 49137 Raytheon Co Common Stock 755111507 6219 35765 SH SOLE None 0 0 35765 Procter & Gamble Co Common Stock 742718109 5921 53997 SH SOLE None 0 0 53997 Illumina Inc Common Stock 452327109 5800 15754 SH SOLE None 0 0 15754 Bristol-Myers Squibb Company Common Stock 110122108 5637 124289 SH SOLE None 0 0 124289 Alibaba Group Holding Ltd ADR Common Stock 01609W102 5593 33009 SH SOLE None 0 0 33009 PacWest Bancorp Common Stock 695263103 5381 138577 SH SOLE None 0 0 138577 International Business Machines Corp Common Stock 459200101 5363 38890 SH SOLE None 0 0 38890 Cisco Systems Inc Common Stock 17275R102 5314 97099 SH SOLE None 0 0 97099 Eaton Corp PLC Common Stock G29183103 5314 63806 SH SOLE None 0 0 63806 Novartis Ag Common Stock 66987V109 5101 55868 SH SOLE None 0 0 55868 Welltower Inc Com Common Stock 95040Q104 4712 57788 SH SOLE None 0 0 57788 SPDR S&P 500 ETF Exchange Traded Funds (ETF) 78462F103 4249 14500 SH SOLE None 0 0 14500 Wells Fargo & Co Common Stock 949746101 4152 87738 SH SOLE None 0 0 87738 Xylem Inc Common Stock 98419M100 3765 45010 SH SOLE None 0 0 45010 Kinder Morgan Inc P Common Stock 49456B101 3657 175141 SH SOLE None 0 0 175141 Allstate Corp Common Stock 020002101 3624 35641 SH SOLE None 0 0 35641 Boeing Co Common Stock 097023105 3590 9861 SH SOLE None 0 0 9861 iShares Core S&P Mid-Cap Exchange Traded Funds (ETF) 464287507 3479 17909 SH SOLE None 0 0 17909 Charles Schwab Corp Common Stock 808513105 3431 85370 SH SOLE None 0 0 85370 Berkshire Hat A 100th Common Stock 084990175 3184 1000 SH SOLE None 0 0 1000 Southern Co Common Stock 842587107 3061 55364 SH SOLE None 0 0 55364 NXP Semiconductors NV Common Stock N6596X109 2829 28980 SH SOLE None 0 0 28980 Salesforce.com Inc Common Stock 79466L302 2702 17807 SH SOLE None 0 0 17807 SPDR S&P MidCap 400 ETF Exchange Traded Funds (ETF) 78467Y107 2644 7457 SH SOLE None 0 0 7457 Pentair PLC Common Stock G7S00T104 2606 70046 SH SOLE None 0 0 70046 Verizon Communications Inc Common Stock 92343V104 2511 43947 SH SOLE None 0 0 43947 Constellation Brands Inc Common Stock 21036P108 2485 12619 SH SOLE None 0 0 12619 Freeport-McMoRan Inc Common Stock 35671D857 2194 188943 SH SOLE None 0 0 188943 Union Pacific Corp Common Stock 907818108 2137 12638 SH SOLE None 0 0 12638 Duke Energy Corp Common Stock 26441C204 2098 23741 SH SOLE None 0 0 23741 American Express Co Common Stock 025816109 1985 16078 SH SOLE None 0 0 16078 Diageo PLC Common Stock 25243Q205 1960 11375 SH SOLE None 0 0 11375 Alphabet Inc A Common Stock 02079K305 1817 1678 SH SOLE None 0 0 1678 Heron Therapeutics Inc Common Stock 427746102 1737 93450 SH SOLE None 0 0 93450 Realty Income Corp Common Stock 756109104 1708 24770 SH SOLE None 0 0 24770 Sempra Energy Common Stock 816851109 1566 11391 SH SOLE None 0 0 11391 BlackRock Inc Common Stock 09247X101 1529 3258 SH SOLE None 0 0 3258 Occidental Petroleum Corp Common Stock 674599105 1476 29360 SH SOLE None 0 0 29360 Dupont De Nemours Inc Common Stock 26614N102 1431 19065 SH SOLE None 0 0 19065 Dow Inc. Common Stock 260557103 1411 28617 SH SOLE None 0 0 28617 Caterpillar Inc Common Stock 149123101 1384 10156 SH SOLE None 0 0 10156 JP Morgan Chase & Co Preferred Stock 46637G124 1304 50350 SH SOLE None 0 0 50350 SPDR EURO STOXX 50 ETF Exchange Traded Funds (ETF) 78463X202 1295 33819 SH SOLE None 0 0 33819 Devon Energy Corp Common Stock 25179M103 1230 43120 SH SOLE None 0 0 43120 Stryker Corp Common Stock 863667101 1007 4900 SH SOLE None 0 0 4900 iShares Russell 2000 Exchange Traded Funds (ETF) 464287655 943 6067 SH SOLE None 0 0 6067 Royal Dutch Shell PLC Common Stock 780259206 838 12875 SH SOLE None 0 0 12875 Hillman Group Capital Trust Preferred Stock 43162L206 795 23341 SH SOLE None 0 0 23341 Fluor Corp Common Stock 343412102 761 22585 SH SOLE None 0 0 22585 Carnival Corp Common Stock 143658300 750 16116 SH SOLE None 0 0 16116 Nike Inc B Common Stock 654106103 745 8868 SH SOLE None 0 0 8868 Invesco QQQ ETF Exchange Traded Funds (ETF) 46090E103 739 3958 SH SOLE None 0 0 3958 Abbott Laboratories Common Stock 002824100 736 8756 SH SOLE None 0 0 8756 Vanguard S&P 500 Etf Exchange Traded Funds (ETF) 922908363 734 2728 SH SOLE None 0 0 2728 AbbVie Inc Common Stock 00287Y109 672 9236 SH SOLE None 0 0 9236 Corteva Inc Common Stock 22052L104 627 21216 SH SOLE None 0 0 21216 Becton Dickinson and Co Common Stock 075887109 625 2482 SH SOLE None 0 0 2482 iShares MSCI EAFE Exchange Traded Funds (ETF) 464287465 608 9253 SH SOLE None 0 0 9253 General Electric Co Common Stock 369604103 576 54830 SH SOLE None 0 0 54830 Keycorp New Dep Shs Pfd F Preferred Stock 493267876 575 22600 SH SOLE None 0 0 22600 Vanguard FTSE Emerging Markets ETF Exchange Traded Funds (ETF) 922042858 566 13301 SH SOLE None 0 0 13301 Invesco S&P 500 Low Volatility ETF Exchange Traded Funds (ETF) 46138E354 561 10202 SH SOLE None 0 0 10202 Financial Select Sector SPDR ETF Exchange Traded Funds (ETF) 81369Y605 538 19505 SH SOLE None 0 0 19505 Honeywell International Inc Common Stock 438516106 522 2990 SH SOLE None 0 0 2990 The Carlyle Group LP Preferred Stock 14309L201 483 20000 SH SOLE None 0 0 20000 Wells Fargo & Co Preferred Stock 949746747 482 19200 SH SOLE None 0 0 19200 Nestle SA ADR Common Stock 641069406 480 4647 SH SOLE None 0 0 4647 Amgen Inc Common Stock 031162100 480 2604 SH SOLE None 0 0 2604 Vale SA Common Stock 91912E105 473 35200 SH SOLE None 0 0 35200 Adobe Systems Inc Common Stock 00724F101 442 1500 SH SOLE None 0 0 1500 Ameriprise Financial Inc Common Stock 03076C106 436 3007 SH SOLE None 0 0 3007 Public Service Enterprise Group Inc Common Stock 744573106 421 7164 SH SOLE None 0 0 7164 Technology Select Sector SPDR ETF Exchange Traded Funds (ETF) 81369Y803 417 5340 SH SOLE None 0 0 5340 Coca-Cola Co Common Stock 191216100 379 7437 SH SOLE None 0 0 7437 Toronto Dominion Bk Ont Com New Common Stock 891160509 375 6424 SH SOLE None 0 0 6424 Edison International Common Stock 281020107 369 5469 SH SOLE None 0 0 5469 New York Community Capital Trust V Preferred Stock 64944P307 359 7500 SH SOLE None 0 0 7500 Southwest Gas Holdings Inc Common Stock 844895102 358 4000 SH SOLE None 0 0 4000 AXOS FINANCIAL INC Common Stock 05465C100 356 13052 SH SOLE None 0 0 13052 McDonald s Corp Common Stock 580135101 350 1686 SH SOLE None 0 0 1686 Select Sector Spdr Trust The Health Care Select Se Exchange Traded Funds (ETF) 81369Y209 340 3667 SH SOLE None 0 0 3667 Kimberly-Clark Corp Common Stock 494368103 329 2465 SH SOLE None 0 0 2465 3M Co Common Stock 88579Y101 316 1823 SH SOLE None 0 0 1823 BNY Mellon Strategic Municipal Bond Fund Closed End Income Funds Non-Taxable 09662E109 293 37000 SH SOLE None 0 0 37000 Dominion Resources Inc Common Stock 25746U109 281 3640 SH SOLE None 0 0 3640 ConocoPhillips Common Stock 20825C104 266 4368 SH SOLE None 0 0 4368 Wal-Mart Stores Inc Common Stock 931142103 266 2405 SH SOLE None 0 0 2405 Public Storage Common Stock 74460D109 264 1110 SH SOLE None 0 0 1110 Waste Management Inc Common Stock 94106L109 261 2266 SH SOLE None 0 0 2266 Alcon Inc Common Stock H01301128 257 4137 SH SOLE None 0 0 4137 SPDR Gold Shares Exchange Traded Funds (ETF) 78463V107 239 1792 SH SOLE None 0 0 1792 Select Sector Spdr Fund Shs Ben Consumer Discretio Exchange Traded Funds (ETF) 81369Y407 234 1960 SH SOLE None 0 0 1960 UnitedHealth Group Inc Common Stock 91324P102 225 923 SH SOLE None 0 0 923 Schwab US Large -Cap Growth ETF Exchange Traded Funds (ETF) 808524300 219 2630 SH SOLE None 0 0 2630 ProShares Ultra QQQ Exchange Traded Funds (ETF) 74347R206 216 2250 SH SOLE None 0 0 2250 Iteris Inc Common Stock 46564T107 207 40000 SH SOLE None 0 0 40000 Comcast Corp Class A Common Stock 20030N101 202 4776 SH SOLE None 0 0 4776 Griffin Cap Essntl Ast Reit II Com Cl E Common Stock 39818P880 163 17104 SH SOLE None 0 0 17104 Transocean Ltd Common Stock H8817H100 161 25093 SH SOLE None 0 0 25093 American Renal Assoc Hldgs Inc Common Stock 029227105 115 15500 SH SOLE None 0 0 15500 New York Community Bancorp Inc Common Stock 649445103 112 11200 SH SOLE None 0 0 11200 REVA Medical Inc Common Stock U8000C103 0 129000 SH SOLE None 0 0 129000 E Digital Corp Common Stock 26841Y103 0 46811 SH SOLE None 0 0 46811