0001140361-17-014600.txt : 20170404
0001140361-17-014600.hdr.sgml : 20170404
20170404144020
ACCESSION NUMBER: 0001140361-17-014600
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20170331
FILED AS OF DATE: 20170404
DATE AS OF CHANGE: 20170404
EFFECTIVENESS DATE: 20170404
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: PRIVATE ASSET MANAGEMENT INC
CENTRAL INDEX KEY: 0001026200
IRS NUMBER: 330524568
STATE OF INCORPORATION: CA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-03581
FILM NUMBER: 17737555
BUSINESS ADDRESS:
STREET 1: 5348 CARROLL CANYON RD
STREET 2: #200
CITY: SAN DIEGO
STATE: CA
ZIP: 92121
BUSINESS PHONE: 6197923800
MAIL ADDRESS:
STREET 1: 5348 CARROLL CANYON RD
STREET 2: #200
CITY: SAN DIEGO
STATE: CA
ZIP: 92121
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
true
false
0001026200
XXXXXXXX
03-31-2017
03-31-2017
PRIVATE ASSET MANAGEMENT INC
5348 CARROLL CANYON RD
#200
SAN DIEGO
CA
92121
13F HOLDINGS REPORT
028-03581
N
Michael D. Berlin
General Counsel
858-750-4209
/s/ Michael D. Berlin
San Diego
CA
04-04-2017
0
151
613816
false
INFORMATION TABLE
2
form13fInfoTable.xml
QUALCOMM INC
COMMON STOCK
747525103
42027
732945
SH
SOLE
None
0
0
732945
GENERAL ELEC CO
COMMON STOCK
369604103
24255
813924
SH
SOLE
None
0
0
813924
CHEVRON CORP
COMMON STOCK
166764100
20867
194344
SH
SOLE
None
0
0
194344
BANK OF AMERICA CORP
COMMON STOCK
060505104
20368
863401
SH
SOLE
None
0
0
863401
PFIZER INC
COMMON STOCK
717081103
18668
545684
SH
SOLE
None
0
0
545684
J P MORGAN CHASE & CO INC
COMMON STOCK
46625H100
18298
208307
SH
SOLE
None
0
0
208307
JOHNSON & JOHNSON
COMMON STOCK
478160104
17641
141641
SH
SOLE
None
0
0
141641
EXXON MOBIL CORP
COMMON STOCK
30231G102
16635
202840
SH
SOLE
None
0
0
202840
INTEL CORP
COMMON STOCK
458140100
16539
458530
SH
SOLE
None
0
0
458530
HOME DEPOT INC
COMMON STOCK
437076102
15681
106794
SH
SOLE
None
0
0
106794
APPLE INC
COMMON STOCK
037833100
15506
107938
SH
SOLE
None
0
0
107938
MERCK & CO INC
COMMON STOCK
58933Y105
15447
243110
SH
SOLE
None
0
0
243110
CITIGROUP INC
COMMON STOCK
172967424
14637
244692
SH
SOLE
None
0
0
244692
AT&T INC
COMMON STOCK
00206R102
13717
330121
SH
SOLE
None
0
0
330121
MICRON TECHNOLOGY INC.
COMMON STOCK
595112103
13106
453499
SH
SOLE
None
0
0
453499
INTERNATIONAL BUS MACH
COMMON STOCK
459200101
12486
71702
SH
SOLE
None
0
0
71702
VISA INC
COMMON STOCK
92826C839
11834
133166
SH
SOLE
None
0
0
133166
WALT DISNEY COMPANY
COMMON STOCK
254687106
11395
100494
SH
SOLE
None
0
0
100494
UNITED TECHNOLOGIES CP
COMMON STOCK
913017109
11380
101417
SH
SOLE
None
0
0
101417
COLGATE-PALMOLIVE CO.
COMMON STOCK
194162103
11055
151048
SH
SOLE
None
0
0
151048
MICROSOFT CORP
COMMON STOCK
594918104
10144
154024
SH
SOLE
None
0
0
154024
BRISTOL MYERS SQUIBB
COMMON STOCK
110122108
10087
185493
SH
SOLE
None
0
0
185493
COSTCO WHOLESALE CORP
COMMON STOCK
22160K105
9769
58258
SH
SOLE
None
0
0
58258
WELLS FARGO COMPANY
COMMON STOCK
949746101
9499
170663
SH
SOLE
None
0
0
170663
KINDER MORGAN INC
COMMON STOCK
49456B101
9104
418754
SH
SOLE
None
0
0
418754
EMERSON ELEC CO COM
COMMON STOCK
291011104
8383
140049
SH
SOLE
None
0
0
140049
ORACLE CORPORATION
COMMON STOCK
68389X105
8180
183364
SH
SOLE
None
0
0
183364
STARBUCKS CORP
COMMON STOCK
855244109
7952
136189
SH
SOLE
None
0
0
136189
PENTAIR PLC
COMMON STOCK
709631105
7937
126429
SH
SOLE
None
0
0
126429
GILEAD SCIENCES INC.
COMMON STOCK
375558103
7839
115410
SH
SOLE
None
0
0
115410
PROCTER & GAMBLE CO COM
COMMON STOCK
742718109
7837
87223
SH
SOLE
None
0
0
87223
ALPHABET INC-CL C
COMMON STOCK
02079K107
6864
8274
SH
SOLE
None
0
0
8274
SCHWAB VALUE ADVANTAGE MONEY F
OTHER ASSETS
808515605
6775
6774720
SH
SOLE
None
0
0
6774720
EATON CORP PLC
COMMON STOCK
086353296
6755
91097
SH
SOLE
None
0
0
91097
PEPSICO INC
COMMON STOCK
713448108
6737
60225
SH
SOLE
None
0
0
60225
NOVARTIS AG-ADR
COMMON STOCK
66987V109
6597
88819
SH
SOLE
None
0
0
88819
BP PLC-ADR
COMMON STOCK
055622104
6107
176912
SH
SOLE
None
0
0
176912
PACWEST BANCORP
COMMON STOCK
695263103
4964
93200
SH
SOLE
None
0
0
93200
CENTERPOINT ENERGY INC
COMMON STOCK
15189T107
4838
175497
SH
SOLE
None
0
0
175497
BERKSHIRE HATHAWAY INC. - CL B
COMMON STOCK
084670702
4732
28389
SH
SOLE
None
0
0
28389
CISCO SYS INC
COMMON STOCK
17275R102
4584
135631
SH
SOLE
None
0
0
135631
FLUOR CORP
COMMON STOCK
343412102
4488
85298
SH
SOLE
None
0
0
85298
SOUTHERN CO
COMMON STOCK
842587107
4468
89749
SH
SOLE
None
0
0
89749
RAYTHEON CO
COMMON STOCK
755111507
4308
28249
SH
SOLE
None
0
0
28249
XYLEM INC
COMMON STOCK
98419M100
4003
79701
SH
SOLE
None
0
0
79701
TEVA PHARMACEUTICAL ADR
COMMON STOCK
881624209
3949
123075
SH
SOLE
None
0
0
123075
ALLSTATE CORP
COMMON STOCK
020002101
3925
48160
SH
SOLE
None
0
0
48160
BERKSHIRE HATHAWAY INC (1/100
COMMON STOCK
008499017
3498
1400
SH
SOLE
None
0
0
1400
FREEPORT-MCMORAN INC
COMMON STOCK
35671D857
3484
260752
SH
SOLE
None
0
0
260752
OCCIDENTAL PETE CP DEL
COMMON STOCK
674599105
3410
53815
SH
SOLE
None
0
0
53815
WELLTOWER INC
COMMON STOCK
95040Q104
3398
47980
SH
SOLE
None
0
0
47980
AMAZON.COM INC
COMMON STOCK
023135106
3338
3765
SH
SOLE
None
0
0
3765
AUTODESK
COMMON STOCK
052769106
3131
36212
SH
SOLE
None
0
0
36212
REALTY INCOME CORP
COMMON STOCK
756109104
2902
48749
SH
SOLE
None
0
0
48749
ALIBABA GROUP HOLDING LTD
COMMON STOCK
01609W102
2702
25055
SH
SOLE
None
0
0
25055
DUKE ENERGY CORP
COMMON STOCK
26441C204
2358
28748
SH
SOLE
None
0
0
28748
AMERICAN ASSETS TRUST
CLOSED END EQUITY FUNDS
024013104
2201
52602
SH
SOLE
None
0
0
52602
ALPHABET INC-CL A
COMMON STOCK
02079K305
2010
2371
SH
SOLE
None
0
0
2371
UNION PACIFIC CORP
COMMON STOCK
907818108
1924
18163
SH
SOLE
None
0
0
18163
PHILIP MORRIS INTL
COMMON STOCK
718172109
1798
15923
SH
SOLE
None
0
0
15923
UNDER ARMOUR INC CL C
COMMON STOCK
904311206
1754
95832
SH
SOLE
None
0
0
95832
SUPERIOR ENERGY SERVICES INC
COMMON STOCK
868157108
1671
117150
SH
SOLE
None
0
0
117150
CHINA MOBILE HD ADR F
COMMON STOCK
16941M109
1619
29322
SH
SOLE
None
0
0
29322
EXPRESS SCRIPTS HOLDING CO
COMMON STOCK
30219G108
1606
24360
SH
SOLE
None
0
0
24360
DB CAP TRUST III 7.6 PFD
PREFERRED STOCK
25150L108
1561
60050
SH
SOLE
None
0
0
60050
TRANSOCEAN INC
COMMON STOCK
050546683
1556
124947
SH
SOLE
None
0
0
124947
PANERA BREAD COMPANY -CL A
COMMON STOCK
69840W108
1477
5640
SH
SOLE
None
0
0
5640
DIAGEO PLC NEW- SPON ADR
COMMON STOCK
25243Q205
1468
12705
SH
SOLE
None
0
0
12705
AMERICAN EXPRESS CO
COMMON STOCK
025816109
1424
18000
SH
SOLE
None
0
0
18000
JP MORGAN PFD 5.45 SER P
PREFERRED STOCK
46637G124
1406
55250
SH
SOLE
None
0
0
55250
ILLUMINA INC
COMMON STOCK
452327109
1389
8142
SH
SOLE
None
0
0
8142
DOW CHEM CO
COMMON STOCK
260543103
1381
21731
SH
SOLE
None
0
0
21731
BLACKROCK INC
COMMON STOCK
09247X101
1320
3443
SH
SOLE
None
0
0
3443
SEMPRA ENERGY
COMMON STOCK
816851109
1227
11100
SH
SOLE
None
0
0
11100
STRYKER CORP
COMMON STOCK
863667101
1159
8800
SH
SOLE
None
0
0
8800
BOFI HOLDINGS
COMMON STOCK
05566U108
1115
42684
SH
SOLE
None
0
0
42684
ROYAL DUTCH SHEL ADR A
COMMON STOCK
780259206
1081
20492
SH
SOLE
None
0
0
20492
VERIZON COMMUNICATIONS
COMMON STOCK
92343V104
1070
21944
SH
SOLE
None
0
0
21944
DEVON ENERGY CORPORATION
COMMON STOCK
25179M103
968
23211
SH
SOLE
None
0
0
23211
BECTON DICKINSON & CO
COMMON STOCK
075887109
956
5210
SH
SOLE
None
0
0
5210
3M COMPANY
COMMON STOCK
88579Y101
926
4838
SH
SOLE
None
0
0
4838
SALESFORCE.COM INC
COMMON STOCK
79466L302
915
11095
SH
SOLE
None
0
0
11095
ABBVIE INC
COMMON STOCK
00287Y109
903
13856
SH
SOLE
None
0
0
13856
UNDER ARMOUR INC CL A
COMMON STOCK
904311107
781
39460
SH
SOLE
None
0
0
39460
RETAIL PROPERTIES OF AMERICA I
COMMON STOCK
76131V202
774
53694
SH
SOLE
None
0
0
53694
P G & E CORPORATION
COMMON STOCK
69331C108
728
10975
SH
SOLE
None
0
0
10975
SOUTHWEST GAS CORP.
COMMON STOCK
844895102
647
7800
SH
SOLE
None
0
0
7800
EDISON INTERNATIONAL
COMMON STOCK
281020107
644
8095
SH
SOLE
None
0
0
8095
NEW YORK COMMUNITY BANK
COMMON STOCK
649445103
644
46125
SH
SOLE
None
0
0
46125
SCHWAB CA MUNI MONEY FD
OTHER ASSETS
808508204
637
637081
SH
SOLE
None
0
0
637081
HONEYWELL INTL INC
COMMON STOCK
438516106
634
5075
SH
SOLE
None
0
0
5075
NESTLE S A
COMMON STOCK
641069406
631
8207
SH
SOLE
None
0
0
8207
BARCLAYS BK 8.125 PFD
PREFERRED STOCK
06739H362
628
24300
SH
SOLE
None
0
0
24300
ADAMAS PHARMACEUTICALS INC
COMMON STOCK
00548A106
595
34000
SH
SOLE
None
0
0
34000
AMGEN INC
COMMON STOCK
031162100
589
3591
SH
SOLE
None
0
0
3591
CARNIVAL CORP CL A
COMMON STOCK
143658300
574
9750
SH
SOLE
None
0
0
9750
MCDONALDS CORP
COMMON STOCK
580135101
564
4350
SH
SOLE
None
0
0
4350
ABBOTT LABS
COMMON STOCK
002824100
545
12278
SH
SOLE
None
0
0
12278
NIKE INC - CL B
COMMON STOCK
654106103
508
9108
SH
SOLE
None
0
0
9108
COCA COLA CO
COMMON STOCK
191216100
492
11597
SH
SOLE
None
0
0
11597
LOWE'S COMPANIES
COMMON STOCK
548661107
489
5949
SH
SOLE
None
0
0
5949
NXP SEMICONDUCTORS NV
COMMON STOCK
053329578
489
4725
SH
SOLE
None
0
0
4725
CONOCOPHILLIPS
COMMON STOCK
20825C104
471
9446
SH
SOLE
None
0
0
9446
ALTRIA GROUP INC
COMMON STOCK
02209S103
471
6591
SH
SOLE
None
0
0
6591
BOEING CO
COMMON STOCK
097023105
452
2554
SH
SOLE
None
0
0
2554
AIR PRODS & CHEMS INC
COMMON STOCK
009158106
446
3300
SH
SOLE
None
0
0
3300
AMERIPRISE FINANCIAL INC.
COMMON STOCK
03076C106
440
3390
SH
SOLE
None
0
0
3390
SCHLUMBERGER LTD
COMMON STOCK
806857108
429
5489
SH
SOLE
None
0
0
5489
SCHWAB TREASURY VALUE ADV MONE
OTHER ASSETS
808515621
400
399802
SH
SOLE
None
0
0
399802
VALE SA
COMMON STOCK
91912E105
388
40800
SH
SOLE
None
0
0
40800
PUBLIC STORAGE INC.
COMMON STOCK
74460D109
368
1680
SH
SOLE
None
0
0
1680
SCHWAB VALUE ADVANTAGE MONEY F
OTHER ASSETS
808515761
360
360000
SH
SOLE
None
0
0
360000
EQT CORP
COMMON STOCK
26884L109
355
5808
SH
SOLE
None
0
0
5808
MARATHON PETROLEUM CORP
COMMON STOCK
56585A102
350
6916
SH
SOLE
None
0
0
6916
MORGAN STANLEY GROUP
COMMON STOCK
617446448
344
8020
SH
SOLE
None
0
0
8020
VF CORP
COMMON STOCK
918204108
328
5971
SH
SOLE
None
0
0
5971
FLOW INTL CORP
COMMON STOCK
78469X107
328
9452
SH
SOLE
None
0
0
9452
TORONTO-DOMINION BANK
COMMON STOCK
891160509
327
6524
SH
SOLE
None
0
0
6524
PUBLIC SVC ENTERPRISE
COMMON STOCK
744573106
327
7364
SH
SOLE
None
0
0
7364
ILLINOIS TOOL WORKS
COMMON STOCK
452308109
325
2455
SH
SOLE
None
0
0
2455
JM SMUCKER CO/THE-NEW COM
COMMON STOCK
832696405
309
2361
SH
SOLE
None
0
0
2361
ENTERPRISE PRD PARTNERS LP
COMMON STOCK
293792107
305
11054
SH
SOLE
None
0
0
11054
SCHWAB GOVT MONEY FUND
OTHER ASSETS
808515613
300
300000
SH
SOLE
None
0
0
300000
MCKESSON CORPORATION
COMMON STOCK
58155Q103
292
1968
SH
SOLE
None
0
0
1968
KIMBERLY-CLARK CORP
COMMON STOCK
494368103
289
2199
SH
SOLE
None
0
0
2199
PHILLIPS 66
COMMON STOCK
718546104
288
3631
SH
SOLE
None
0
0
3631
REALTY INCOME CORP 6.625 SER
PREFERRED STOCK
756109807
268
10700
SH
SOLE
None
0
0
10700
MAGELLAN MIDSTREAM PARTNERS LP
COMMON STOCK
559080106
257
3338
SH
SOLE
None
0
0
3338
ASHLAND INC.
COMMON STOCK
044186104
248
2000
SH
SOLE
None
0
0
2000
KIMCO REALTY CORP
COMMON STOCK
49446R109
246
11138
SH
SOLE
None
0
0
11138
PLAINS ALL AMER PIPELINE LP
COMMON STOCK
726503105
246
7770
SH
SOLE
None
0
0
7770
ITERIS INC
COMMON STOCK
46564T107
244
44789
SH
SOLE
None
0
0
44789
DOMINION RES INC VA
COMMON STOCK
25746U109
244
3140
SH
SOLE
None
0
0
3140
WELLS FARGO 5.2 PFD
PREFERRED STOCK
949746747
240
9800
SH
SOLE
None
0
0
9800
SUNTRUST BANKS INC
COMMON STOCK
867914103
238
4296
SH
SOLE
None
0
0
4296
SPX CORP
COMMON STOCK
784635104
229
9452
SH
SOLE
None
0
0
9452
CELGENE CORP
COMMON STOCK
151020104
228
1832
SH
SOLE
None
0
0
1832
FARMERS & MERCHANTS BANK
COMMON STOCK
308243104
224
30
SH
SOLE
None
0
0
30
NORTHRUP GRUMMAN CORP
COMMON STOCK
666807102
224
942
SH
SOLE
None
0
0
942
3D SYSTEMS CORP
COMMON STOCK
88554D205
221
14800
SH
SOLE
None
0
0
14800
WAL MART STORES INC
COMMON STOCK
931142103
221
3065
SH
SOLE
None
0
0
3065
WALGREENS BOOTS ALLIANCE INC
COMMON STOCK
931427108
216
2600
SH
SOLE
None
0
0
2600
COMCAST CORP CL A
COMMON STOCK
20030N101
215
5708
SH
SOLE
None
0
0
5708
CATERPILLAR INC
COMMON STOCK
149123101
213
2300
SH
SOLE
None
0
0
2300
AMERICAN ELEC PWR INC
COMMON STOCK
025537101
212
3156
SH
SOLE
None
0
0
3156
MORGAN CREEK GLOBAL EQ L/S INS
OTHER ASSETS
061732n10
210
201
SH
SOLE
None
0
0
201
MONDELEZ INTERNATIONAL INC
COMMON STOCK
609207105
205
4764
SH
SOLE
None
0
0
4764
REVA MEDICAL INC
COMMON STOCK
057791144
107
135000
SH
SOLE
None
0
0
135000
DREYFUS STRATEGIC MUNI BOND FU
CLOSED END INCOME FUNDS NON-TAXABLE
26202F107
100
12100
SH
SOLE
None
0
0
12100
E DIGITAL CORP
COMMON STOCK
26841Y103
2
46811
SH
SOLE
None
0
0
46811
BIO-MATRIX SCIENTIFIC GROUP
COMMON STOCK
09065C106
0
12500
SH
SOLE
None
0
0
12500