General Counsel

0001140361-17-014600.txt : 20170404 0001140361-17-014600.hdr.sgml : 20170404 20170404144020 ACCESSION NUMBER: 0001140361-17-014600 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20170331 FILED AS OF DATE: 20170404 DATE AS OF CHANGE: 20170404 EFFECTIVENESS DATE: 20170404 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PRIVATE ASSET MANAGEMENT INC CENTRAL INDEX KEY: 0001026200 IRS NUMBER: 330524568 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-03581 FILM NUMBER: 17737555 BUSINESS ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 BUSINESS PHONE: 6197923800 MAIL ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001026200 XXXXXXXX 03-31-2017 03-31-2017 PRIVATE ASSET MANAGEMENT INC

5348 CARROLL CANYON RD #200 SAN DIEGO CA 92121

13F HOLDINGS REPORT 028-03581 N Michael D. Berlin General Counsel 858-750-4209 /s/ Michael D. Berlin San Diego CA 04-04-2017 0 151 613816 false INFORMATION TABLE 2 form13fInfoTable.xml QUALCOMM INC COMMON STOCK 747525103 42027 732945 SH SOLE None 0 0 732945 GENERAL ELEC CO COMMON STOCK 369604103 24255 813924 SH SOLE None 0 0 813924 CHEVRON CORP COMMON STOCK 166764100 20867 194344 SH SOLE None 0 0 194344 BANK OF AMERICA CORP COMMON STOCK 060505104 20368 863401 SH SOLE None 0 0 863401 PFIZER INC COMMON STOCK 717081103 18668 545684 SH SOLE None 0 0 545684 J P MORGAN CHASE & CO INC COMMON STOCK 46625H100 18298 208307 SH SOLE None 0 0 208307 JOHNSON & JOHNSON COMMON STOCK 478160104 17641 141641 SH SOLE None 0 0 141641 EXXON MOBIL CORP COMMON STOCK 30231G102 16635 202840 SH SOLE None 0 0 202840 INTEL CORP COMMON STOCK 458140100 16539 458530 SH SOLE None 0 0 458530 HOME DEPOT INC COMMON STOCK 437076102 15681 106794 SH SOLE None 0 0 106794 APPLE INC COMMON STOCK 037833100 15506 107938 SH SOLE None 0 0 107938 MERCK & CO INC COMMON STOCK 58933Y105 15447 243110 SH SOLE None 0 0 243110 CITIGROUP INC COMMON STOCK 172967424 14637 244692 SH SOLE None 0 0 244692 AT&T INC COMMON STOCK 00206R102 13717 330121 SH SOLE None 0 0 330121 MICRON TECHNOLOGY INC. COMMON STOCK 595112103 13106 453499 SH SOLE None 0 0 453499 INTERNATIONAL BUS MACH COMMON STOCK 459200101 12486 71702 SH SOLE None 0 0 71702 VISA INC COMMON STOCK 92826C839 11834 133166 SH SOLE None 0 0 133166 WALT DISNEY COMPANY COMMON STOCK 254687106 11395 100494 SH SOLE None 0 0 100494 UNITED TECHNOLOGIES CP COMMON STOCK 913017109 11380 101417 SH SOLE None 0 0 101417 COLGATE-PALMOLIVE CO. COMMON STOCK 194162103 11055 151048 SH SOLE None 0 0 151048 MICROSOFT CORP COMMON STOCK 594918104 10144 154024 SH SOLE None 0 0 154024 BRISTOL MYERS SQUIBB COMMON STOCK 110122108 10087 185493 SH SOLE None 0 0 185493 COSTCO WHOLESALE CORP COMMON STOCK 22160K105 9769 58258 SH SOLE None 0 0 58258 WELLS FARGO COMPANY COMMON STOCK 949746101 9499 170663 SH SOLE None 0 0 170663 KINDER MORGAN INC COMMON STOCK 49456B101 9104 418754 SH SOLE None 0 0 418754 EMERSON ELEC CO COM COMMON STOCK 291011104 8383 140049 SH SOLE None 0 0 140049 ORACLE CORPORATION COMMON STOCK 68389X105 8180 183364 SH SOLE None 0 0 183364 STARBUCKS CORP COMMON STOCK 855244109 7952 136189 SH SOLE None 0 0 136189 PENTAIR PLC COMMON STOCK 709631105 7937 126429 SH SOLE None 0 0 126429 GILEAD SCIENCES INC. COMMON STOCK 375558103 7839 115410 SH SOLE None 0 0 115410 PROCTER & GAMBLE CO COM COMMON STOCK 742718109 7837 87223 SH SOLE None 0 0 87223 ALPHABET INC-CL C COMMON STOCK 02079K107 6864 8274 SH SOLE None 0 0 8274 SCHWAB VALUE ADVANTAGE MONEY F OTHER ASSETS 808515605 6775 6774720 SH SOLE None 0 0 6774720 EATON CORP PLC COMMON STOCK 086353296 6755 91097 SH SOLE None 0 0 91097 PEPSICO INC COMMON STOCK 713448108 6737 60225 SH SOLE None 0 0 60225 NOVARTIS AG-ADR COMMON STOCK 66987V109 6597 88819 SH SOLE None 0 0 88819 BP PLC-ADR COMMON STOCK 055622104 6107 176912 SH SOLE None 0 0 176912 PACWEST BANCORP COMMON STOCK 695263103 4964 93200 SH SOLE None 0 0 93200 CENTERPOINT ENERGY INC COMMON STOCK 15189T107 4838 175497 SH SOLE None 0 0 175497 BERKSHIRE HATHAWAY INC. - CL B COMMON STOCK 084670702 4732 28389 SH SOLE None 0 0 28389 CISCO SYS INC COMMON STOCK 17275R102 4584 135631 SH SOLE None 0 0 135631 FLUOR CORP COMMON STOCK 343412102 4488 85298 SH SOLE None 0 0 85298 SOUTHERN CO COMMON STOCK 842587107 4468 89749 SH SOLE None 0 0 89749 RAYTHEON CO COMMON STOCK 755111507 4308 28249 SH SOLE None 0 0 28249 XYLEM INC COMMON STOCK 98419M100 4003 79701 SH SOLE None 0 0 79701 TEVA PHARMACEUTICAL ADR COMMON STOCK 881624209 3949 123075 SH SOLE None 0 0 123075 ALLSTATE CORP COMMON STOCK 020002101 3925 48160 SH SOLE None 0 0 48160 BERKSHIRE HATHAWAY INC (1/100 COMMON STOCK 008499017 3498 1400 SH SOLE None 0 0 1400 FREEPORT-MCMORAN INC COMMON STOCK 35671D857 3484 260752 SH SOLE None 0 0 260752 OCCIDENTAL PETE CP DEL COMMON STOCK 674599105 3410 53815 SH SOLE None 0 0 53815 WELLTOWER INC COMMON STOCK 95040Q104 3398 47980 SH SOLE None 0 0 47980 AMAZON.COM INC COMMON STOCK 023135106 3338 3765 SH SOLE None 0 0 3765 AUTODESK COMMON STOCK 052769106 3131 36212 SH SOLE None 0 0 36212 REALTY INCOME CORP COMMON STOCK 756109104 2902 48749 SH SOLE None 0 0 48749 ALIBABA GROUP HOLDING LTD COMMON STOCK 01609W102 2702 25055 SH SOLE None 0 0 25055 DUKE ENERGY CORP COMMON STOCK 26441C204 2358 28748 SH SOLE None 0 0 28748 AMERICAN ASSETS TRUST CLOSED END EQUITY FUNDS 024013104 2201 52602 SH SOLE None 0 0 52602 ALPHABET INC-CL A COMMON STOCK 02079K305 2010 2371 SH SOLE None 0 0 2371 UNION PACIFIC CORP COMMON STOCK 907818108 1924 18163 SH SOLE None 0 0 18163 PHILIP MORRIS INTL COMMON STOCK 718172109 1798 15923 SH SOLE None 0 0 15923 UNDER ARMOUR INC CL C COMMON STOCK 904311206 1754 95832 SH SOLE None 0 0 95832 SUPERIOR ENERGY SERVICES INC COMMON STOCK 868157108 1671 117150 SH SOLE None 0 0 117150 CHINA MOBILE HD ADR F COMMON STOCK 16941M109 1619 29322 SH SOLE None 0 0 29322 EXPRESS SCRIPTS HOLDING CO COMMON STOCK 30219G108 1606 24360 SH SOLE None 0 0 24360 DB CAP TRUST III 7.6 PFD PREFERRED STOCK 25150L108 1561 60050 SH SOLE None 0 0 60050 TRANSOCEAN INC COMMON STOCK 050546683 1556 124947 SH SOLE None 0 0 124947 PANERA BREAD COMPANY -CL A COMMON STOCK 69840W108 1477 5640 SH SOLE None 0 0 5640 DIAGEO PLC NEW- SPON ADR COMMON STOCK 25243Q205 1468 12705 SH SOLE None 0 0 12705 AMERICAN EXPRESS CO COMMON STOCK 025816109 1424 18000 SH SOLE None 0 0 18000 JP MORGAN PFD 5.45 SER P PREFERRED STOCK 46637G124 1406 55250 SH SOLE None 0 0 55250 ILLUMINA INC COMMON STOCK 452327109 1389 8142 SH SOLE None 0 0 8142 DOW CHEM CO COMMON STOCK 260543103 1381 21731 SH SOLE None 0 0 21731 BLACKROCK INC COMMON STOCK 09247X101 1320 3443 SH SOLE None 0 0 3443 SEMPRA ENERGY COMMON STOCK 816851109 1227 11100 SH SOLE None 0 0 11100 STRYKER CORP COMMON STOCK 863667101 1159 8800 SH SOLE None 0 0 8800 BOFI HOLDINGS COMMON STOCK 05566U108 1115 42684 SH SOLE None 0 0 42684 ROYAL DUTCH SHEL ADR A COMMON STOCK 780259206 1081 20492 SH SOLE None 0 0 20492 VERIZON COMMUNICATIONS COMMON STOCK 92343V104 1070 21944 SH SOLE None 0 0 21944 DEVON ENERGY CORPORATION COMMON STOCK 25179M103 968 23211 SH SOLE None 0 0 23211 BECTON DICKINSON & CO COMMON STOCK 075887109 956 5210 SH SOLE None 0 0 5210 3M COMPANY COMMON STOCK 88579Y101 926 4838 SH SOLE None 0 0 4838 SALESFORCE.COM INC COMMON STOCK 79466L302 915 11095 SH SOLE None 0 0 11095 ABBVIE INC COMMON STOCK 00287Y109 903 13856 SH SOLE None 0 0 13856 UNDER ARMOUR INC CL A COMMON STOCK 904311107 781 39460 SH SOLE None 0 0 39460 RETAIL PROPERTIES OF AMERICA I COMMON STOCK 76131V202 774 53694 SH SOLE None 0 0 53694 P G & E CORPORATION COMMON STOCK 69331C108 728 10975 SH SOLE None 0 0 10975 SOUTHWEST GAS CORP. COMMON STOCK 844895102 647 7800 SH SOLE None 0 0 7800 EDISON INTERNATIONAL COMMON STOCK 281020107 644 8095 SH SOLE None 0 0 8095 NEW YORK COMMUNITY BANK COMMON STOCK 649445103 644 46125 SH SOLE None 0 0 46125 SCHWAB CA MUNI MONEY FD OTHER ASSETS 808508204 637 637081 SH SOLE None 0 0 637081 HONEYWELL INTL INC COMMON STOCK 438516106 634 5075 SH SOLE None 0 0 5075 NESTLE S A COMMON STOCK 641069406 631 8207 SH SOLE None 0 0 8207 BARCLAYS BK 8.125 PFD PREFERRED STOCK 06739H362 628 24300 SH SOLE None 0 0 24300 ADAMAS PHARMACEUTICALS INC COMMON STOCK 00548A106 595 34000 SH SOLE None 0 0 34000 AMGEN INC COMMON STOCK 031162100 589 3591 SH SOLE None 0 0 3591 CARNIVAL CORP CL A COMMON STOCK 143658300 574 9750 SH SOLE None 0 0 9750 MCDONALDS CORP COMMON STOCK 580135101 564 4350 SH SOLE None 0 0 4350 ABBOTT LABS COMMON STOCK 002824100 545 12278 SH SOLE None 0 0 12278 NIKE INC - CL B COMMON STOCK 654106103 508 9108 SH SOLE None 0 0 9108 COCA COLA CO COMMON STOCK 191216100 492 11597 SH SOLE None 0 0 11597 LOWE'S COMPANIES COMMON STOCK 548661107 489 5949 SH SOLE None 0 0 5949 NXP SEMICONDUCTORS NV COMMON STOCK 053329578 489 4725 SH SOLE None 0 0 4725 CONOCOPHILLIPS COMMON STOCK 20825C104 471 9446 SH SOLE None 0 0 9446 ALTRIA GROUP INC COMMON STOCK 02209S103 471 6591 SH SOLE None 0 0 6591 BOEING CO COMMON STOCK 097023105 452 2554 SH SOLE None 0 0 2554 AIR PRODS & CHEMS INC COMMON STOCK 009158106 446 3300 SH SOLE None 0 0 3300 AMERIPRISE FINANCIAL INC. COMMON STOCK 03076C106 440 3390 SH SOLE None 0 0 3390 SCHLUMBERGER LTD COMMON STOCK 806857108 429 5489 SH SOLE None 0 0 5489 SCHWAB TREASURY VALUE ADV MONE OTHER ASSETS 808515621 400 399802 SH SOLE None 0 0 399802 VALE SA COMMON STOCK 91912E105 388 40800 SH SOLE None 0 0 40800 PUBLIC STORAGE INC. COMMON STOCK 74460D109 368 1680 SH SOLE None 0 0 1680 SCHWAB VALUE ADVANTAGE MONEY F OTHER ASSETS 808515761 360 360000 SH SOLE None 0 0 360000 EQT CORP COMMON STOCK 26884L109 355 5808 SH SOLE None 0 0 5808 MARATHON PETROLEUM CORP COMMON STOCK 56585A102 350 6916 SH SOLE None 0 0 6916 MORGAN STANLEY GROUP COMMON STOCK 617446448 344 8020 SH SOLE None 0 0 8020 VF CORP COMMON STOCK 918204108 328 5971 SH SOLE None 0 0 5971 FLOW INTL CORP COMMON STOCK 78469X107 328 9452 SH SOLE None 0 0 9452 TORONTO-DOMINION BANK COMMON STOCK 891160509 327 6524 SH SOLE None 0 0 6524 PUBLIC SVC ENTERPRISE COMMON STOCK 744573106 327 7364 SH SOLE None 0 0 7364 ILLINOIS TOOL WORKS COMMON STOCK 452308109 325 2455 SH SOLE None 0 0 2455 JM SMUCKER CO/THE-NEW COM COMMON STOCK 832696405 309 2361 SH SOLE None 0 0 2361 ENTERPRISE PRD PARTNERS LP COMMON STOCK 293792107 305 11054 SH SOLE None 0 0 11054 SCHWAB GOVT MONEY FUND OTHER ASSETS 808515613 300 300000 SH SOLE None 0 0 300000 MCKESSON CORPORATION COMMON STOCK 58155Q103 292 1968 SH SOLE None 0 0 1968 KIMBERLY-CLARK CORP COMMON STOCK 494368103 289 2199 SH SOLE None 0 0 2199 PHILLIPS 66 COMMON STOCK 718546104 288 3631 SH SOLE None 0 0 3631 REALTY INCOME CORP 6.625 SER PREFERRED STOCK 756109807 268 10700 SH SOLE None 0 0 10700 MAGELLAN MIDSTREAM PARTNERS LP COMMON STOCK 559080106 257 3338 SH SOLE None 0 0 3338 ASHLAND INC. COMMON STOCK 044186104 248 2000 SH SOLE None 0 0 2000 KIMCO REALTY CORP COMMON STOCK 49446R109 246 11138 SH SOLE None 0 0 11138 PLAINS ALL AMER PIPELINE LP COMMON STOCK 726503105 246 7770 SH SOLE None 0 0 7770 ITERIS INC COMMON STOCK 46564T107 244 44789 SH SOLE None 0 0 44789 DOMINION RES INC VA COMMON STOCK 25746U109 244 3140 SH SOLE None 0 0 3140 WELLS FARGO 5.2 PFD PREFERRED STOCK 949746747 240 9800 SH SOLE None 0 0 9800 SUNTRUST BANKS INC COMMON STOCK 867914103 238 4296 SH SOLE None 0 0 4296 SPX CORP COMMON STOCK 784635104 229 9452 SH SOLE None 0 0 9452 CELGENE CORP COMMON STOCK 151020104 228 1832 SH SOLE None 0 0 1832 FARMERS & MERCHANTS BANK COMMON STOCK 308243104 224 30 SH SOLE None 0 0 30 NORTHRUP GRUMMAN CORP COMMON STOCK 666807102 224 942 SH SOLE None 0 0 942 3D SYSTEMS CORP COMMON STOCK 88554D205 221 14800 SH SOLE None 0 0 14800 WAL MART STORES INC COMMON STOCK 931142103 221 3065 SH SOLE None 0 0 3065 WALGREENS BOOTS ALLIANCE INC COMMON STOCK 931427108 216 2600 SH SOLE None 0 0 2600 COMCAST CORP CL A COMMON STOCK 20030N101 215 5708 SH SOLE None 0 0 5708 CATERPILLAR INC COMMON STOCK 149123101 213 2300 SH SOLE None 0 0 2300 AMERICAN ELEC PWR INC COMMON STOCK 025537101 212 3156 SH SOLE None 0 0 3156 MORGAN CREEK GLOBAL EQ L/S INS OTHER ASSETS 061732n10 210 201 SH SOLE None 0 0 201 MONDELEZ INTERNATIONAL INC COMMON STOCK 609207105 205 4764 SH SOLE None 0 0 4764 REVA MEDICAL INC COMMON STOCK 057791144 107 135000 SH SOLE None 0 0 135000 DREYFUS STRATEGIC MUNI BOND FU CLOSED END INCOME FUNDS NON-TAXABLE 26202F107 100 12100 SH SOLE None 0 0 12100 E DIGITAL CORP COMMON STOCK 26841Y103 2 46811 SH SOLE None 0 0 46811 BIO-MATRIX SCIENTIFIC GROUP COMMON STOCK 09065C106 0 12500 SH SOLE None 0 0 12500