0001140361-15-001369.txt : 20150112
0001140361-15-001369.hdr.sgml : 20150112
20150112121159
ACCESSION NUMBER: 0001140361-15-001369
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20141231
FILED AS OF DATE: 20150112
DATE AS OF CHANGE: 20150112
EFFECTIVENESS DATE: 20150112
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: PRIVATE ASSET MANAGEMENT INC
CENTRAL INDEX KEY: 0001026200
IRS NUMBER: 330524568
STATE OF INCORPORATION: CA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-03581
FILM NUMBER: 15521211
BUSINESS ADDRESS:
STREET 1: 5348 CARROLL CANYON RD
STREET 2: #200
CITY: SAN DIEGO
STATE: CA
ZIP: 92121
BUSINESS PHONE: 6197923800
MAIL ADDRESS:
STREET 1: 5348 CARROLL CANYON RD
STREET 2: #200
CITY: SAN DIEGO
STATE: CA
ZIP: 92121
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
true
false
0001026200
XXXXXXXX
12-31-2014
12-31-2014
PRIVATE ASSET MANAGEMENT INC
5348 CARROLL CANYON RD
#200
SAN DIEGO
CA
92121
13F HOLDINGS REPORT
028-03581
N
Michael D. Berlin
General Counsel
858-750-4209
/s/ Michael D. Berlin
San Diego
CA
01-08-2015
0
146
629411
false
INFORMATION TABLE
2
form13fInfoTable.xml
QUALCOMM INC
COMMON STOCK
747525103
57315
771090
SH
SOLE
None
0
0
771090
KINDER MORGAN INC
COMMON STOCK
49456B101
22358
528431
SH
SOLE
None
0
0
528431
GENERAL ELEC CO
COMMON STOCK
369604103
21043
832733
SH
SOLE
None
0
0
832733
CHEVRON CORP
COMMON STOCK
166764100
20715
184656
SH
SOLE
None
0
0
184656
EXXON MOBIL CORP
COMMON STOCK
30231G102
17722
191698
SH
SOLE
None
0
0
191698
PFIZER INC
COMMON STOCK
717081103
17629
565937
SH
SOLE
None
0
0
565937
JOHNSON & JOHNSON
COMMON STOCK
478160104
16471
157512
SH
SOLE
None
0
0
157512
INTEL CORP
COMMON STOCK
458140100
16464
453681
SH
SOLE
None
0
0
453681
INTERNATIONAL BUS MACH
COMMON STOCK
459200101
15284
95265
SH
SOLE
None
0
0
95265
BANK OF AMERICA CORP
COMMON STOCK
060505104
15271
853614
SH
SOLE
None
0
0
853614
MERCK & CO INC
COMMON STOCK
58933Y105
14488
255119
SH
SOLE
None
0
0
255119
J P MORGAN CHASE & CO INC
COMMON STOCK
46625H100
13652
218155
SH
SOLE
None
0
0
218155
HOME DEPOT INC
COMMON STOCK
437076102
12636
120375
SH
SOLE
None
0
0
120375
CITIGROUP INC
COMMON STOCK
172967424
12342
228087
SH
SOLE
None
0
0
228087
UNITED TECHNOLOGIES CP
COMMON STOCK
913017109
11980
104177
SH
SOLE
None
0
0
104177
APPLE COMPUTER INC
COMMON STOCK
037833100
11893
107745
SH
SOLE
None
0
0
107745
GILEAD SCIENCES INC.
COMMON STOCK
375558103
11823
125434
SH
SOLE
None
0
0
125434
COLGATE-PALMOLIVE CO.
COMMON STOCK
194162103
10991
158848
SH
SOLE
None
0
0
158848
BRISTOL MYERS SQUIBB
COMMON STOCK
110122108
10553
178767
SH
SOLE
None
0
0
178767
FREEPORT-MCMORAN INC
COMMON STOCK
35671D857
10303
441034
SH
SOLE
None
0
0
441034
SIGMA ALDRICH
COMMON STOCK
826552101
10263
74765
SH
SOLE
None
0
0
74765
TEVA PHARMACEUTICAL ADR
COMMON STOCK
881624209
10130
176143
SH
SOLE
None
0
0
176143
ORACLE CORPORATION
COMMON STOCK
68389X105
9574
212905
SH
SOLE
None
0
0
212905
AT&T INC
COMMON STOCK
00206R102
9541
284029
SH
SOLE
None
0
0
284029
E M C CORP MASS
COMMON STOCK
268648102
9416
316615
SH
SOLE
None
0
0
316615
VISA INC
COMMON STOCK
92826C839
9054
34531
SH
SOLE
None
0
0
34531
EMERSON ELEC CO COM
COMMON STOCK
291011104
8967
145261
SH
SOLE
None
0
0
145261
PEPSICO INC
COMMON STOCK
713448108
8782
92874
SH
SOLE
None
0
0
92874
COSTCO WHOLESALE CORP
COMMON STOCK
22160K105
8192
57795
SH
SOLE
None
0
0
57795
NOVARTIS AG-ADR
COMMON STOCK
66987V109
7278
78545
SH
SOLE
None
0
0
78545
WELLS FARGO COMPANY
COMMON STOCK
949746101
7210
131520
SH
SOLE
None
0
0
131520
PENTAIR PLC
COMMON STOCK
709631105
7051
106165
SH
SOLE
None
0
0
106165
DUKE ENERGY CORP
COMMON STOCK
26441C204
6327
75742
SH
SOLE
None
0
0
75742
SOUTHERN CO
COMMON STOCK
842587107
6284
127952
SH
SOLE
None
0
0
127952
WALT DISNEY COMPANY
COMMON STOCK
254687106
6248
66330
SH
SOLE
None
0
0
66330
AMERICAN ASSETS TRUST
CLOSED END EQUITY FUNDS
024013104
6075
152602
SH
SOLE
None
0
0
152602
SCHWAB VALUE ADVANTAGE MONEY F
OTHER ASSETS
808515605
5689
5689347
SH
SOLE
None
0
0
5689347
MICROSOFT CORP
COMMON STOCK
594918104
5513
118681
SH
SOLE
None
0
0
118681
MONSANTO CO
COMMON STOCK
61166W101
5512
46134
SH
SOLE
None
0
0
46134
BP PLC-ADR
COMMON STOCK
055622104
5201
136446
SH
SOLE
None
0
0
136446
WALGREEN CO
COMMON STOCK
931427108
4991
65495
SH
SOLE
None
0
0
65495
CHINA MOBILE HD ADR F
COMMON STOCK
16941M109
4819
81925
SH
SOLE
None
0
0
81925
PROCTER & GAMBLE CO COM
COMMON STOCK
742718109
4736
51995
SH
SOLE
None
0
0
51995
HEALTH CARE REIT INC
COMMON STOCK
42217K106
4675
61777
SH
SOLE
None
0
0
61777
TRANSOCEAN INC
COMMON STOCK
050546683
4531
247215
SH
SOLE
None
0
0
247215
SUPERIOR ENERGY SERVICES INC
COMMON STOCK
868157108
4512
223932
SH
SOLE
None
0
0
223932
ITRON INC
COMMON STOCK
465741106
4497
106330
SH
SOLE
None
0
0
106330
EATON CORP PLC
COMMON STOCK
086353296
4358
64120
SH
SOLE
None
0
0
64120
XYLEM INC
COMMON STOCK
98419M100
4280
112432
SH
SOLE
None
0
0
112432
PHILIP MORRIS INTL
COMMON STOCK
718172109
4033
49516
SH
SOLE
None
0
0
49516
REALTY INCOME CORP
COMMON STOCK
756109104
3978
83384
SH
SOLE
None
0
0
83384
CISCO SYS INC
COMMON STOCK
17275R102
3931
141316
SH
SOLE
None
0
0
141316
BERKSHIRE HATHAWAY INC. - CL B
COMMON STOCK
084670702
3926
26150
SH
SOLE
None
0
0
26150
VALE SA
COMMON STOCK
91912E105
3688
450809
SH
SOLE
None
0
0
450809
FLUOR CORP (NEW)
COMMON STOCK
343412102
3678
60657
SH
SOLE
None
0
0
60657
STARBUCKS CORP
COMMON STOCK
855244109
3658
44582
SH
SOLE
None
0
0
44582
OCCIDENTAL PETE CP DEL
COMMON STOCK
674599105
3621
44915
SH
SOLE
None
0
0
44915
ALLSTATE CORP
COMMON STOCK
020002101
3558
50646
SH
SOLE
None
0
0
50646
GOOGLE INC-CL C
COMMON STOCK
38259P706
3238
6151
SH
SOLE
None
0
0
6151
UNDER ARMOUR INC CL A
COMMON STOCK
904311107
2818
41505
SH
SOLE
None
0
0
41505
NEW YORK COMMUNITY BANK
COMMON STOCK
649445103
2813
175800
SH
SOLE
None
0
0
175800
DIAGEO PLC NEW- SPON ADR
COMMON STOCK
25243Q205
2495
21869
SH
SOLE
None
0
0
21869
WYNN RESORTS LTD
COMMON STOCK
983134107
2396
16104
SH
SOLE
None
0
0
16104
REPUBLIC SERVICES INC-CL A
COMMON STOCK
760759100
2043
50765
SH
SOLE
None
0
0
50765
BERKSHIRE HATHAWAY INC (1/100
COMMON STOCK
008499017
2034
900
SH
SOLE
None
0
0
900
AMERICAN EXPRESS CO
COMMON STOCK
025816109
1553
16693
SH
SOLE
None
0
0
16693
GOOGLE INC-CL A
COMMON STOCK
38259P508
1495
2817
SH
SOLE
None
0
0
2817
DEVON ENERGY CORPORATION
COMMON STOCK
25179M103
1414
23105
SH
SOLE
None
0
0
23105
ROYAL DUTCH SHEL ADR A
COMMON STOCK
780259206
1395
20832
SH
SOLE
None
0
0
20832
SEMPRA ENERGY
COMMON STOCK
816851109
1336
12000
SH
SOLE
None
0
0
12000
JP MORGAN PFD 5.45% SER P
PREFERRED STOCK
46637G124
1306
55100
SH
SOLE
None
0
0
55100
BARCLAYS BK PLC PFD 7.1%
PREFERRED STOCK
06739H776
1274
49350
SH
SOLE
None
0
0
49350
BLACKROCK INC
COMMON STOCK
09247X101
1087
3040
SH
SOLE
None
0
0
3040
KB HOME
COMMON STOCK
48666K109
1083
65415
SH
SOLE
None
0
0
65415
EXPRESS SCRIPTS HOLDING CO
COMMON STOCK
30219G108
1055
12463
SH
SOLE
None
0
0
12463
DB CAP TRUST III 7.6% PFD
PREFERRED STOCK
25150L108
1035
37350
SH
SOLE
None
0
0
37350
VERIZON COMMUNICATIONS
COMMON STOCK
92343V104
1004
21464
SH
SOLE
None
0
0
21464
AMAZON.COM INC
COMMON STOCK
023135106
909
2930
SH
SOLE
None
0
0
2930
STRYKER CORP
COMMON STOCK
863667101
902
9560
SH
SOLE
None
0
0
9560
CONOCOPHILLIPS
COMMON STOCK
20825C104
899
13011
SH
SOLE
None
0
0
13011
RETAIL PROPERTIES OF AMERICA I
COMMON STOCK
76131V202
896
53694
SH
SOLE
None
0
0
53694
PACWEST BANCORP
COMMON STOCK
695263103
870
19145
SH
SOLE
None
0
0
19145
SCHWAB CA MUNI MONEY FD
OTHER ASSETS
808508204
838
837882
SH
SOLE
None
0
0
837882
EDISON INTERNATIONAL
COMMON STOCK
281020107
837
12787
SH
SOLE
None
0
0
12787
ADAMAS PHARMACEUTICALS INC
COMMON STOCK
00548A106
828
47690
SH
SOLE
None
0
0
47690
SPX CORP
COMMON STOCK
784635104
812
9452
SH
SOLE
None
0
0
9452
SCHWAB TREASURY VALUE ADV MONE
OTHER ASSETS
808515621
800
800000
SH
SOLE
None
0
0
800000
SCHLUMBERGER LTD
COMMON STOCK
806857108
728
8529
SH
SOLE
None
0
0
8529
BARCLAYS BK 8.125% PFD
PREFERRED STOCK
06739H362
677
25957
SH
SOLE
None
0
0
25957
NESTLE S A
COMMON STOCK
641069406
673
9222
SH
SOLE
None
0
0
9222
YUM BRANDS INC
COMMON STOCK
988498101
639
8775
SH
SOLE
None
0
0
8775
P G & E CORPORATION
COMMON STOCK
69331C108
616
11575
SH
SOLE
None
0
0
11575
COCA COLA CO
COMMON STOCK
191216100
594
14062
SH
SOLE
None
0
0
14062
ABBVIE INC
COMMON STOCK
00287Y109
523
7996
SH
SOLE
None
0
0
7996
EQT CORP
COMMON STOCK
26884L109
523
6908
SH
SOLE
None
0
0
6908
AIR PRODS & CHEMS INC
COMMON STOCK
009158106
505
3500
SH
SOLE
None
0
0
3500
SOUTHWEST GAS CORP.
COMMON STOCK
844895102
482
7800
SH
SOLE
None
0
0
7800
CATERPILLAR INC
COMMON STOCK
149123101
474
5178
SH
SOLE
None
0
0
5178
NIKE INC - CL B
COMMON STOCK
654106103
457
4752
SH
SOLE
None
0
0
4752
VF CORP
COMMON STOCK
918204108
454
6060
SH
SOLE
None
0
0
6060
UNION PACIFIC CORP
COMMON STOCK
907818108
450
3780
SH
SOLE
None
0
0
3780
AMERIPRISE FINANCIAL INC.
COMMON STOCK
03076C106
422
3190
SH
SOLE
None
0
0
3190
LOWE'S COMPANIES
COMMON STOCK
548661107
420
6100
SH
SOLE
None
0
0
6100
HONEYWELL INTL INC
COMMON STOCK
438516106
420
4200
SH
SOLE
None
0
0
4200
REALTY INCOME CORP 6.625% SER
PREFERRED STOCK
756109807
413
15750
SH
SOLE
None
0
0
15750
3D SYSTEMS CORP
COMMON STOCK
88554D205
409
12450
SH
SOLE
None
0
0
12450
SCHWAB VALUE ADVANTAGE MONEY F
OTHER ASSETS
808515761
400
400000
SH
SOLE
None
0
0
400000
BOEING CO
COMMON STOCK
097023105
386
2966
SH
SOLE
None
0
0
2966
TESLA MOTORS INC
COMMON STOCK
88160R101
383
1720
SH
SOLE
None
0
0
1720
ABBOTT LABS
COMMON STOCK
002824100
365
8099
SH
SOLE
None
0
0
8099
ENERGY TRANSFER PARTNERS LP
COMMON STOCK
29273R109
364
5606
SH
SOLE
None
0
0
5606
PUBLIC SVC ENTERPRISE
COMMON STOCK
744573106
339
8197
SH
SOLE
None
0
0
8197
3M COMPANY
COMMON STOCK
88579Y101
329
2000
SH
SOLE
None
0
0
2000
PHILLIPS 66
COMMON STOCK
718546104
319
4455
SH
SOLE
None
0
0
4455
PUBLIC STORAGE INC.
COMMON STOCK
74460D109
298
1610
SH
SOLE
None
0
0
1610
ALTRIA GROUP INC
COMMON STOCK
02209S103
293
5944
SH
SOLE
None
0
0
5944
HSBC USA INC SERIES H 6.50% PF
PREFERRED STOCK
40428H862
291
11500
SH
SOLE
None
0
0
11500
LAACO LTD UNIT PARTNERSHIP
COMMON STOCK
505346106
285
208
SH
SOLE
None
0
0
208
ONEOK INC
COMMON STOCK
682680103
272
5456
SH
SOLE
None
0
0
5456
PLAINS ALL AMER PIPELINE LP
COMMON STOCK
726503105
271
5290
SH
SOLE
None
0
0
5290
NEXTERA ENERGY INC
COMMON STOCK
65339F101
268
2520
SH
SOLE
None
0
0
2520
MCDONALDS CORP
COMMON STOCK
580135101
267
2853
SH
SOLE
None
0
0
2853
KIMBERLY-CLARK CORP
COMMON STOCK
494368103
263
2275
SH
SOLE
None
0
0
2275
KIMCO REALTY CORP
COMMON STOCK
49446R109
257
10210
SH
SOLE
None
0
0
10210
FIRSTENERGY CORP
COMMON STOCK
337932107
251
6436
SH
SOLE
None
0
0
6436
RECEPTOS INC
COMMON STOCK
756207106
245
2000
SH
SOLE
None
0
0
2000
DOMINION RES INC VA
COMMON STOCK
25746U109
241
3140
SH
SOLE
None
0
0
3140
ASHLAND INC.
COMMON STOCK
044209104
240
2000
SH
SOLE
None
0
0
2000
BANK OF AMERICA CORP PFD 7.25%
PREFERRED STOCK
060505682
233
200
SH
SOLE
None
0
0
200
BIOGEN IDEC INC
COMMON STOCK
09062X103
225
662
SH
SOLE
None
0
0
662
BAXTER INTL INC
COMMON STOCK
071813109
221
3015
SH
SOLE
None
0
0
3015
AMERICAN ELEC PWR INC
COMMON STOCK
025537101
221
3638
SH
SOLE
None
0
0
3638
ILLINOIS TOOL WORKS
COMMON STOCK
452308109
219
2316
SH
SOLE
None
0
0
2316
MARATHON PETROLEUM CORP
COMMON STOCK
56585A102
212
2344
SH
SOLE
None
0
0
2344
LILLY ELI & CO
COMMON STOCK
532457108
208
3020
SH
SOLE
None
0
0
3020
PPG INDUSTRIES INC
COMMON STOCK
693506107
208
900
SH
SOLE
None
0
0
900
CARNIVAL CORP CL A
COMMON STOCK
143658300
203
4480
SH
SOLE
None
0
0
4480
AMERICAN TOWER REIT INC
COMMON STOCK
03027X100
203
2050
SH
SOLE
None
0
0
2050
PENN WEST ENERGY TRUST
COMMON STOCK
707887105
202
97200
SH
SOLE
None
0
0
97200
GOGO INC
COMMON STOCK
38046C109
195
11798
SH
SOLE
None
0
0
11798
VALLEY BANKCORP
COMMON STOCK
919794107
107
11024
SH
SOLE
None
0
0
11024
PENNEY J C INC COM
COMMON STOCK
708160106
65
10005
SH
SOLE
None
0
0
10005
E DIGITAL CORP
COMMON STOCK
26841Y103
6
46811
SH
SOLE
None
0
0
46811
MEDICAL MARIJUANA INC
COMMON STOCK
58463A105
4
33300
SH
SOLE
None
0
0
33300
VANTEX RESOURCES LTD
COMMON STOCK
921945408
0
10400
SH
SOLE
None
0
0
10400
BIO-MATRIX SCIENTIFIC GROUP
COMMON STOCK
09065C106
0
12500
SH
SOLE
None
0
0
12500