0001140361-12-043681.txt : 20121012 0001140361-12-043681.hdr.sgml : 20121012 20121012161314 ACCESSION NUMBER: 0001140361-12-043681 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120930 FILED AS OF DATE: 20121012 DATE AS OF CHANGE: 20121012 EFFECTIVENESS DATE: 20121012 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PRIVATE ASSET MANAGEMENT INC CENTRAL INDEX KEY: 0001026200 IRS NUMBER: 330524568 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-03581 FILM NUMBER: 121142064 BUSINESS ADDRESS: STREET 1: 11995 EL CAMINO REAL STREET 2: SUITE 303 CITY: SAN DIEGO STATE: CA ZIP: 92130 BUSINESS PHONE: 6197923800 MAIL ADDRESS: STREET 1: 11995 EL CAMINO REAL STREET 2: SUITE 303 CITY: SAN DIEGO STATE: CA ZIP: 92130 13F-HR 1 form13fhr.txt NONE UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: 9/30/2012 Check here if Amendment []; Amendment Number: ------- This Amendment (Check only one.): [] is a restatement. [] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Private Asset Management, Inc. Address: 5348 Carroll Canyon Rd #200 San Diego, CA 92121 voice - 858-750-4209 Form 13F File Number: 028-03581 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this submission. Persons Signing this Report on Behalf of Reporting Manager: Name: Michael D. Berlin Title: General Counsel Phone: 858-750-4209 Signature, Place, and Date of Signing: /s/ Michael D. Berlin San Diego, CA 10/9/2012 --------------------------------- --------------------------------- ---------- [Signature] [City, State] [Date] Report Type (Check only one): [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) List of Other Managers Reporting for this Manager: Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 136 Form 13F Information Table Value Total: $434,221,027.00 -------------- List of Other Included Managers: Provide a numbered list of the name(s) and 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. NONE
FORM 13F INFORMATION TABLE COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8 ------------------------------ --------------- --------- ---------- ------------------ ---------- -------- --------------------- SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP VALUE PRN AMT PRN CALL DISCRETION MANAGERS SOLE SHARED NONE ------------------------------ --------------- --------- ---------- --------- --- ---- ---------- -------- ---- ------ --------- QUALCOMM INC COMMON STOCK 747525103 50,989,445 816,223 X NONE - - 816,223 CHEVRON CORP COMMON STOCK 166764100 21,458,499 184,098 X NONE - - 184,098 GENERAL ELEC CO COMMON STOCK 369604103 17,250,503 759,599 X NONE - - 759,599 EXXON MOBIL CORP COMMON STOCK 30231G102 17,193,106 188,006 X NONE - - 188,006 JOHNSON & JOHNSON COMMON STOCK 478160104 12,902,549 187,238 X NONE - - 187,238 PFIZER INC COMMON STOCK 717081103 12,446,263 500,856 X NONE - - 500,856 INTERNATIONAL BUS MACH COMMON STOCK 459200101 10,896,992 52,528 X NONE - - 52,528 INTEL CORP COMMON STOCK 458140100 9,197,271 405,971 X NONE - - 405,971 UNITED TECHNOLOGIES CP COMMON STOCK 913017109 9,095,654 116,179 X NONE - - 116,179 MERCK & CO INC COMMON STOCK 58933Y105 9,036,894 200,397 X NONE - - 200,397 COLGATE-PALMOLIVE CO. COMMON STOCK 194162103 8,741,003 81,524 X NONE - - 81,524 HOME DEPOT INC COMMON STOCK 437076102 8,463,995 140,202 X NONE - - 140,202 SCHWAB VALUE ADVANTAGE MONEY F OTHER ASSETS 808515605 8,172,812 8,172,812 X NONE - - 8,172,812 BANK OF AMERICA CORP COMMON STOCK 060505104 7,752,305 877,951 X NONE - - 877,951 J P MORGAN CHASE & CO INC COMMON STOCK 46625H100 7,410,755 183,072 X NONE - - 183,072 PEPSICO INC COMMON STOCK 713448108 6,992,740 98,809 X NONE - - 98,809 EMERSON ELEC CO COM COMMON STOCK 291011104 6,930,710 143,582 X NONE - - 143,582 WALGREEN CO COMMON STOCK 931422109 6,476,663 177,735 X NONE - - 177,735 E M C CORP MASS COMMON STOCK 268648102 6,016,335 220,621 X NONE - - 220,621 PROCTER & GAMBLE CO COM COMMON STOCK 742718109 6,000,718 86,516 X NONE - - 86,516 SIGMA ALDRICH COMMON STOCK 826552101 5,882,551 81,734 X NONE - - 81,734 BP PLC-ADR COMMON STOCK 055622104 5,882,364 138,866 X NONE - - 138,866 ITRON INC COMMON STOCK 465741106 5,863,955 135,960 X NONE - - 135,960 CISCO SYS INC COMMON STOCK 17275R102 5,763,815 301,849 X NONE - - 301,849 ORACLE CORPORATION COMMON STOCK 68389X105 5,573,530 177,162 X NONE - - 177,162 DUKE ENERGY CORP COMMON STOCK 26441C204 5,474,496 84,496 X NONE - - 84,496 KINDER MORGAN INC COMMON STOCK 49456B101 5,467,269 153,921 X NONE - - 153,921 3M COMPANY COMMON STOCK 88579Y101 5,382,448 58,239 X NONE - - 58,239 VALE SA COMMON STOCK 91912E105 5,157,348 288,120 X NONE - - 288,120 BRISTOL MYERS SQUIBB COMMON STOCK 110122108 4,641,165 137,516 X NONE - - 137,516 AT&T INC COMMON STOCK 00206R102 4,638,231 123,030 X NONE - - 123,030 MONSANTO CO COMMON STOCK 61166W101 4,480,551 49,226 X NONE - - 49,226 NOVARTIS AG-ADR COMMON STOCK 66987V109 4,458,258 72,776 X NONE - - 72,776 DIAGEO PLC NEW- SPON ADR COMMON STOCK 25243Q205 4,327,479 38,388 X NONE - - 38,388 PENTAIR INC COMMON STOCK pnr 4,295,349 96,503 X NONE - - 96,503 WELLS FARGO COMPANY COMMON STOCK 949746101 4,281,565 123,996 X NONE - - 123,996 XYLEM INC COMMON STOCK 98419M100 4,088,812 162,577 X NONE - - 162,577 TEVA PHARMACEUTICAL ADR COMMON STOCK 881624209 4,060,665 98,060 X NONE - - 98,060 MICROSOFT CORP COMMON STOCK 594918104 3,997,499 134,325 X NONE - - 134,325 CITIGROUP INC COMMON STOCK 172967424 3,910,302 119,508 X NONE - - 119,508 VISA INC COMMON STOCK 92826C839 3,869,144 28,814 X NONE - - 28,814 APPLE COMPUTER INC COMMON STOCK 037833100 3,754,467 5,628 X NONE - - 5,628 EL PASO PIPELINE PTNRS LP COMMON STOCK 283702108 3,703,762 99,510 X NONE - - 99,510 PENN WEST ENERGY TRUST COMMON STOCK 707887105 3,671,713 257,845 X NONE - - 257,845 SOUTHERN CO COMMON STOCK 842587107 3,561,391 77,270 X NONE - - 77,270 GILEAD SCIENCES INC. COMMON STOCK 375558103 3,461,099 52,180 X NONE - - 52,180 DISNEY (WALT) HOLDINGS COMMON STOCK 254687106 3,438,822 65,777 X NONE - - 65,777 SUPERIOR ENERGY SERVICES INC COMMON STOCK 868157108 3,353,707 163,436 X NONE - - 163,436 WAL MART STORES INC COMMON STOCK 931142103 2,958,682 40,091 X NONE - - 40,091 FREEPORT-MCMORAN COPPER B COMMON STOCK 35671D857 2,861,790 72,304 X NONE - - 72,304 TRANSOCEAN INC COMMON STOCK rig 2,832,559 63,100 X NONE - - 63,100 BERKSHIRE HATHAWAY INC. - CL B COMMON STOCK brkb 2,648,205 30,025 X NONE - - 30,025 CHINA MOBILE HD ADR F COMMON STOCK 16941M109 2,418,678 43,690 X NONE - - 43,690 COSTCO WHOLESALE CORP COMMON STOCK 22160K105 2,281,344 22,777 X NONE - - 22,777 SCHWAB CA MUNI MONEY FD OTHER ASSETS 808508204 2,267,602 2,267,602 X NONE - - 2,267,602 ROYAL DUTCH SHEL ADR A COMMON STOCK rdsa 2,144,075 30,890 X NONE - - 30,890 GOOGLE INC-CL A COMMON STOCK 38259P508 1,852,297 2,455 X NONE - - 2,455 HEALTH CARE REIT INC COMMON STOCK 42217K106 1,843,061 31,920 X NONE - - 31,920 STARBUCKS CORP COMMON STOCK 855244109 1,596,742 31,488 X NONE - - 31,488 PHILIP MORRIS INTL COMMON STOCK 718172109 1,542,651 17,152 X NONE - - 17,152
FORM 13F INFORMATION TABLE COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8 ------------------------------ --------------- --------- ---------- ------------------ ---------- -------- --------------------- SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP VALUE PRN AMT PRN CALL DISCRETION MANAGERS SOLE SHARED NONE ------------------------------ --------------- --------- ---------- --------- --- ---- ---------- -------- ---- ------ --------- ALLSTATE CORP COMMON STOCK 020002101 1,539,839 38,875 X NONE - - 38,875 CREDIT SUISSE PFD 7.90% PREFERRED STOCK crp.pr 1,501,900 57,899 X NONE - - 57,899 OCCIDENTAL PETE CP DEL COMMON STOCK 674599105 1,347,700 15,660 X NONE - - 15,660 BANK OF AMERICA PFD 7.25% PREFERRED STOCK bac.pr.j 1,204,875 47,250 X NONE - - 47,250 BERKSHIRE HATHAWAY INC (1/100 COMMON STOCK 08499017 1,194,300 900 X NONE - - 900 BANK OF AMERICA PFD 8.2% PREFERRED STOCK bac.pr.h 1,096,128 42,175 X NONE - - 42,175 AMERICAN EXPRESS CO COMMON STOCK 025816109 1,085,059 19,083 X NONE - - 19,083 DB CAP TRUST III 7.6% PFD PREFERRED STOCK dtk.pr 1,069,040 40,250 X NONE - - 40,250 ALCOA INC COMMON STOCK 013817101 1,065,611 120,340 X NONE - - 120,340 TIMKEN CO COMMON STOCK 887389104 1,057,945 28,470 X NONE - - 28,470 ALLIANZ SE PFD 8.375% PREFERRED STOCK 01880520 1,001,311 38,698 X NONE - - 38,698 NEW YORK COMMUNITY BANK COMMON STOCK 649445103 937,534 66,210 X NONE - - 66,210 F5 NETWORKS INC COMMON STOCK 315616102 891,010 8,515 X NONE - - 8,515 BLACKROCK INC COMMON STOCK 09247X101 875,988 4,913 X NONE - - 4,913 FLUOR CORP (NEW) COMMON STOCK 343412102 870,033 15,459 X NONE - - 15,459 MEDTRONIC INC COMMON STOCK 585055106 760,939 17,647 X NONE - - 17,647 VERIZON COMMUNICATIONS COMMON STOCK 92343V104 742,563 16,295 X NONE - - 16,295 ISIS PHARMACEUTICALS INC COMMON STOCK 464330109 732,343 52,050 X NONE - - 52,050 REPUBLIC SERVICES INC-CL A COMMON STOCK 760759100 708,658 25,760 X NONE - - 25,760 SYMANTEC CORP COMMON STOCK 871503108 705,519 39,250 X NONE - - 39,250 CONOCOPHILLIPS COMMON STOCK 20825C104 690,620 12,078 X NONE - - 12,078 EDISON INTERNATIONAL COMMON STOCK 281020107 672,708 14,723 X NONE - - 14,723 SPX CORP COMMON STOCK 784635104 618,255 9,452 X NONE - - 9,452 WYNN RESORTS LTD COMMON STOCK 983134107 584,704 5,065 X NONE - - 5,065 WELLS FARGO CAP XII PFD 7.875% PREFERRED STOCK bwf.pr 573,204 22,200 X NONE - - 22,200 BARCLAYS BK PLC PFD 7.1% PREFERRED STOCK bcs.pr.a 554,298 22,066 X NONE - - 22,066 SCHLUMBERGER LTD COMMON STOCK 806857108 532,783 7,366 X NONE - - 7,366 COCA COLA CO COMMON STOCK 191216100 516,706 13,623 X NONE - - 13,623 P G & E CORPORATION COMMON STOCK 69331C108 512,040 12,000 X NONE - - 12,000 STRYKER CORP COMMON STOCK 863667101 476,450 8,560 X NONE - - 8,560 PPG INDUSTRIES INC COMMON STOCK 693506107 470,844 4,100 X NONE - - 4,100 BARCLAYS BK 8.125% PFD PREFERRED STOCK bcs.pr.d 448,312 17,296 X NONE - - 17,296 NESTLE S A COMMON STOCK 641069406 428,880 6,785 X NONE - - 6,785 EQT CORP COMMON STOCK 26884L109 425,272 7,208 X NONE - - 7,208 ABBOTT LABS COMMON STOCK 002824100 425,086 6,200 X NONE - - 6,200 CATERPILLAR INC COMMON STOCK 149123101 393,833 4,577 X NONE - - 4,577 MCDONALDS CORP COMMON STOCK 580135101 388,733 4,237 X NONE - - 4,237 ENTERPRISE FINANCIAL SERVICES COMMON STOCK 293712105 364,915 26,832 X NONE - - 26,832 ONEOK PARTNERS LP COMMON STOCK 68268N103 357,000 6,000 X NONE - - 6,000 REALTY INCOME CORP COMMON STOCK 756109104 355,743 8,700 X NONE - - 8,700 SOUTHWEST GAS CORP. COMMON STOCK 844895102 344,760 7,800 X NONE - - 7,800 JP MORGAN CHASE 8.625% PFD PREFERRED STOCK jpm.pr.i 318,000 12,000 X NONE - - 12,000 UNION PACIFIC CORP COMMON STOCK 907818108 317,166 2,672 X NONE - - 2,672 HONEYWELL INTL INC COMMON STOCK 438516106 313,687 5,250 X NONE - - 5,250 NIKE INC - CL B COMMON STOCK 654106103 306,060 3,225 X NONE - - 3,225 AIR PRODS & CHEMS INC COMMON STOCK 009158106 305,990 3,700 X NONE - - 3,700 PUBLIC SVC ENTERPRISE COMMON STOCK 744573106 285,501 8,872 X NONE - - 8,872 BOSTON SCIENTIFIC CORP COMMON STOCK 101137107 283,556 49,400 X NONE - - 49,400 BANK OF AMERICA CORP PFD 7.25% PREFERRED STOCK bac.pr.l 272,250 250 X NONE - - 250 LOWE'S COMPANIES COMMON STOCK 548661107 266,112 8,800 X NONE - - 8,800 PHILLIPS 66 COMMON STOCK 718546104 263,011 5,672 X NONE - - 5,672 FIRSTENERGY CORP COMMON STOCK 337932107 257,368 5,836 X NONE - - 5,836 COMMERCEWEST BANK NA COMMON STOCK 20084T103 256,320 28,167 X NONE - - 28,167 LILLY ELI & CO COMMON STOCK 532457108 252,221 5,320 X NONE - - 5,320 KINDER MORGAN ENERGY PTNRS LP COMMON STOCK 494550106 251,625 3,050 X NONE - - 3,050 BAXTER INTL INC COMMON STOCK 071813109 249,650 4,142 X NONE - - 4,142 NOVO-NORDISK A/S-SPONS ADR COMMON STOCK 670100205 246,973 1,565 X NONE - - 1,565 PUBLIC STORAGE INC. COMMON STOCK 74460D109 243,547 1,750 X NONE - - 1,750 UNILEVER NV - NY SHARES COMMON STOCK 904784709 227,072 6,400 X NONE - - 6,400 VF CORP COMMON STOCK 918204108 217,526 1,365 X NONE - - 1,365
FORM 13F INFORMATION TABLE COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8 ------------------------------ --------------- --------- ---------- ------------------ ---------- -------- --------------------- SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP VALUE PRN AMT PRN CALL DISCRETION MANAGERS SOLE SHARED NONE ------------------------------ --------------- --------- ---------- --------- --- ---- ---------- -------- ---- ------ --------- KIMBERLY-CLARK CORP COMMON STOCK 494368103 211,791 2,469 X NONE - - 2,469 LAACO LTD UNIT PARTNERSHIP COMMON STOCK 505346106 207,584 208 X NONE - - 208 KIMCO REALTY CORP COMMON STOCK 49446R109 206,957 10,210 X NONE - - 10,210 ENERGY TRANSFER PARTNERS LP COMMON STOCK 29273R109 204,336 4,800 X NONE - - 4,800 PLAINS ALL AMER PIPELINE LP COMMON STOCK 726503105 201,537 2,285 X NONE - - 2,285 CREDITRISKMONITOR.COM INC COMMON STOCK 225426105 112,486 40,904 X NONE - - 40,904 VALLEY BANKCORP COMMON STOCK 919794107 110,460 11,024 X NONE - - 11,024 APPLIED MICRO CIRCUITS CORP COMMON STOCK 03822W406 82,402 16,285 X NONE - - 16,285 INTL TOWER HILL MINES COMMON STOCK 46050R102 59,850 21,000 X NONE - - 21,000 SOLAR POWER INC COMMON STOCK 83490A100 16,608 173,000 X NONE - - 173,000 GELTECH SOLUTIONS INC COMMON STOCK 368537106 11,200 17,500 X NONE - - 17,500 IRELAND INC COMMON STOCK 46267T206 10,925 11,500 X NONE - - 11,500 VISION INDUSTRIES CORP COMMON STOCK 92835C101 8,900 100,000 X NONE - - 100,000 E DIGITAL CORP COMMON STOCK 26841Y103 3,277 46,811 X NONE - - 46,811 VANTEX RESOURCES LTD COMMON STOCK 921945408 952 10,400 X NONE - - 10,400 BIO-MATRIX SCIENTIFIC GROUP COMMON STOCK 09065C106 31 12,500 X NONE - - 12,500