0001140361-15-014631.txt : 20150407
0001140361-15-014631.hdr.sgml : 20150407
20150407154559
ACCESSION NUMBER: 0001140361-15-014631
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20150331
FILED AS OF DATE: 20150407
DATE AS OF CHANGE: 20150407
EFFECTIVENESS DATE: 20150407
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: PRIVATE ASSET MANAGEMENT INC
CENTRAL INDEX KEY: 0001026200
IRS NUMBER: 330524568
STATE OF INCORPORATION: CA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-03581
FILM NUMBER: 15756292
BUSINESS ADDRESS:
STREET 1: 5348 CARROLL CANYON RD
STREET 2: #200
CITY: SAN DIEGO
STATE: CA
ZIP: 92121
BUSINESS PHONE: 6197923800
MAIL ADDRESS:
STREET 1: 5348 CARROLL CANYON RD
STREET 2: #200
CITY: SAN DIEGO
STATE: CA
ZIP: 92121
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
true
false
0001026200
XXXXXXXX
03-31-2015
03-31-2015
PRIVATE ASSET MANAGEMENT INC
5348 CARROLL CANYON RD
#200
SAN DIEGO
CA
92121
13F HOLDINGS REPORT
028-03581
N
Michael D. Berlin
General Counsel
858-750-4209
/s/ Michael D. Berlin
San Diego
CA
04-07-2015
0
148
613537
false
INFORMATION TABLE
2
form13fInfoTable.xml
QUALCOMM INC
COMMON STOCK
747525103
53008
764470
SH
SOLE
None
0
0
764470
KINDER MORGAN INC
COMMON STOCK
49456B101
21802
518358
SH
SOLE
None
0
0
518358
GENERAL ELEC CO
COMMON STOCK
369604103
20538
827799
SH
SOLE
None
0
0
827799
CHEVRON CORP
COMMON STOCK
166764100
19975
190271
SH
SOLE
None
0
0
190271
PFIZER INC
COMMON STOCK
717081103
19577
562709
SH
SOLE
None
0
0
562709
EXXON MOBIL CORP
COMMON STOCK
30231G102
16444
193463
SH
SOLE
None
0
0
193463
MERCK & CO INC
COMMON STOCK
58933Y105
15579
271040
SH
SOLE
None
0
0
271040
INTERNATIONAL BUS MACH
COMMON STOCK
459200101
15419
96068
SH
SOLE
None
0
0
96068
JOHNSON & JOHNSON
COMMON STOCK
478160104
15267
151761
SH
SOLE
None
0
0
151761
INTEL CORP
COMMON STOCK
458140100
14039
448954
SH
SOLE
None
0
0
448954
HOME DEPOT INC
COMMON STOCK
437076102
13561
119366
SH
SOLE
None
0
0
119366
APPLE COMPUTER INC
COMMON STOCK
037833100
13493
108442
SH
SOLE
None
0
0
108442
BANK OF AMERICA CORP
COMMON STOCK
060505104
13394
870326
SH
SOLE
None
0
0
870326
J P MORGAN CHASE & CO INC
COMMON STOCK
46625H100
13254
218778
SH
SOLE
None
0
0
218778
UNITED TECHNOLOGIES CP
COMMON STOCK
913017109
12228
104335
SH
SOLE
None
0
0
104335
CITIGROUP INC
COMMON STOCK
172967424
11969
232327
SH
SOLE
None
0
0
232327
BRISTOL MYERS SQUIBB
COMMON STOCK
110122108
11471
177842
SH
SOLE
None
0
0
177842
COLGATE-PALMOLIVE CO.
COMMON STOCK
194162103
10843
156368
SH
SOLE
None
0
0
156368
TEVA PHARMACEUTICAL ADR
COMMON STOCK
881624209
10688
171558
SH
SOLE
None
0
0
171558
GILEAD SCIENCES INC.
COMMON STOCK
375558103
10442
106409
SH
SOLE
None
0
0
106409
SIGMA ALDRICH
COMMON STOCK
826552101
10251
74145
SH
SOLE
None
0
0
74145
AT&T INC
COMMON STOCK
00206R102
9888
302850
SH
SOLE
None
0
0
302850
VISA INC
COMMON STOCK
92826C839
9199
140636
SH
SOLE
None
0
0
140636
ORACLE CORPORATION
COMMON STOCK
68389X105
9023
209113
SH
SOLE
None
0
0
209113
EMERSON ELEC CO COM
COMMON STOCK
291011104
8878
156806
SH
SOLE
None
0
0
156806
COSTCO WHOLESALE CORP
COMMON STOCK
22160K105
8721
57565
SH
SOLE
None
0
0
57565
FREEPORT-MCMORAN INC
COMMON STOCK
35671D857
8585
453015
SH
SOLE
None
0
0
453015
E M C CORP MASS
COMMON STOCK
268648102
7810
305540
SH
SOLE
None
0
0
305540
NOVARTIS AG-ADR
COMMON STOCK
66987V109
7372
74762
SH
SOLE
None
0
0
74762
PENTAIR PLC
COMMON STOCK
709631105
7350
116863
SH
SOLE
None
0
0
116863
WELLS FARGO COMPANY
COMMON STOCK
949746101
7290
134010
SH
SOLE
None
0
0
134010
PEPSICO INC
COMMON STOCK
713448108
7218
75486
SH
SOLE
None
0
0
75486
WALT DISNEY COMPANY
COMMON STOCK
254687106
7106
67749
SH
SOLE
None
0
0
67749
AMERICAN ASSETS TRUST
CLOSED END EQUITY FUNDS
024013104
6605
152602
SH
SOLE
None
0
0
152602
SCHWAB VALUE ADVANTAGE MONEY F
OTHER ASSETS
808515605
5572
5572212
SH
SOLE
None
0
0
5572212
WALGREENS BOOTS ALLIANCE INC
COMMON STOCK
931427108
5369
63403
SH
SOLE
None
0
0
63403
BP PLC-ADR
COMMON STOCK
055622104
5350
136804
SH
SOLE
None
0
0
136804
FLUOR CORP (NEW)
COMMON STOCK
343412102
5227
91437
SH
SOLE
None
0
0
91437
MONSANTO CO
COMMON STOCK
61166W101
5131
45596
SH
SOLE
None
0
0
45596
SUPERIOR ENERGY SERVICES INC
COMMON STOCK
868157108
4933
220832
SH
SOLE
None
0
0
220832
MICROSOFT CORP
COMMON STOCK
594918104
4788
117768
SH
SOLE
None
0
0
117768
DUKE ENERGY CORP
COMMON STOCK
26441C204
4562
59411
SH
SOLE
None
0
0
59411
STARBUCKS CORP
COMMON STOCK
855244109
4468
47183
SH
SOLE
None
0
0
47183
EATON CORP PLC
COMMON STOCK
086353296
4439
65330
SH
SOLE
None
0
0
65330
PROCTER & GAMBLE CO COM
COMMON STOCK
742718109
4257
51958
SH
SOLE
None
0
0
51958
SOUTHERN CO
COMMON STOCK
842587107
4219
95277
SH
SOLE
None
0
0
95277
TRANSOCEAN INC
COMMON STOCK
050546683
4008
273205
SH
SOLE
None
0
0
273205
HEALTH CARE REIT INC
COMMON STOCK
42217K106
3997
51663
SH
SOLE
None
0
0
51663
XYLEM INC
COMMON STOCK
98419M100
3967
113282
SH
SOLE
None
0
0
113282
CISCO SYS INC
COMMON STOCK
17275R102
3864
140399
SH
SOLE
None
0
0
140399
CHINA MOBILE HD ADR F
COMMON STOCK
16941M109
3763
57860
SH
SOLE
None
0
0
57860
BERKSHIRE HATHAWAY INC. - CL B
COMMON STOCK
084670702
3738
25900
SH
SOLE
None
0
0
25900
GOOGLE INC-CL C
COMMON STOCK
38259P706
3554
6486
SH
SOLE
None
0
0
6486
OCCIDENTAL PETE CP DEL
COMMON STOCK
674599105
3513
48120
SH
SOLE
None
0
0
48120
ALLSTATE CORP
COMMON STOCK
020002101
3509
49298
SH
SOLE
None
0
0
49298
ITRON INC
COMMON STOCK
465741106
3324
91055
SH
SOLE
None
0
0
91055
CENTERPOINT ENERGY INC
COMMON STOCK
15189T107
3314
162367
SH
SOLE
None
0
0
162367
UNDER ARMOUR INC CL A
COMMON STOCK
904311107
3303
40905
SH
SOLE
None
0
0
40905
WYNN RESORTS LTD
COMMON STOCK
983134107
2782
22104
SH
SOLE
None
0
0
22104
NEW YORK COMMUNITY BANK
COMMON STOCK
649445103
2753
164565
SH
SOLE
None
0
0
164565
REALTY INCOME CORP
COMMON STOCK
756109104
2621
50789
SH
SOLE
None
0
0
50789
VALE SA
COMMON STOCK
91912E105
2609
461809
SH
SOLE
None
0
0
461809
DIAGEO PLC NEW- SPON ADR
COMMON STOCK
25243Q205
2335
21119
SH
SOLE
None
0
0
21119
PHILIP MORRIS INTL
COMMON STOCK
718172109
2123
28178
SH
SOLE
None
0
0
28178
REPUBLIC SERVICES INC-CL A
COMMON STOCK
760759100
1962
48365
SH
SOLE
None
0
0
48365
BERKSHIRE HATHAWAY INC (1/100
COMMON STOCK
008499017
1958
900
SH
SOLE
None
0
0
900
PACWEST BANCORP
COMMON STOCK
695263103
1849
39425
SH
SOLE
None
0
0
39425
MICRON TECHNOLOGY INC.
COMMON STOCK
595112103
1534
56525
SH
SOLE
None
0
0
56525
GOOGLE INC-CL A
COMMON STOCK
38259P508
1527
2752
SH
SOLE
None
0
0
2752
DEVON ENERGY CORPORATION
COMMON STOCK
25179M103
1425
23620
SH
SOLE
None
0
0
23620
JP MORGAN PFD 5.45% SER P
PREFERRED STOCK
46637G124
1358
55100
SH
SOLE
None
0
0
55100
SEMPRA ENERGY
COMMON STOCK
816851109
1315
12064
SH
SOLE
None
0
0
12064
ROYAL DUTCH SHEL ADR A
COMMON STOCK
780259206
1243
20832
SH
SOLE
None
0
0
20832
AMERICAN EXPRESS CO
COMMON STOCK
025816109
1219
15600
SH
SOLE
None
0
0
15600
EXPRESS SCRIPTS HOLDING CO
COMMON STOCK
30219G108
1169
13473
SH
SOLE
None
0
0
13473
BLACKROCK INC
COMMON STOCK
09247X101
1136
3105
SH
SOLE
None
0
0
3105
VERIZON COMMUNICATIONS
COMMON STOCK
92343V104
1121
23057
SH
SOLE
None
0
0
23057
KB HOME
COMMON STOCK
48666K109
1121
71740
SH
SOLE
None
0
0
71740
DB CAP TRUST III 7.6% PFD
PREFERRED STOCK
25150L108
1000
35350
SH
SOLE
None
0
0
35350
BARCLAYS BK PLC PFD 7.1%
PREFERRED STOCK
06739H776
964
37300
SH
SOLE
None
0
0
37300
STRYKER CORP
COMMON STOCK
863667101
882
9560
SH
SOLE
None
0
0
9560
RETAIL PROPERTIES OF AMERICA I
COMMON STOCK
76131V202
861
53694
SH
SOLE
None
0
0
53694
SCHWAB CA MUNI MONEY FD
OTHER ASSETS
808508204
838
837895
SH
SOLE
None
0
0
837895
ADAMAS PHARMACEUTICALS INC
COMMON STOCK
00548A106
834
47690
SH
SOLE
None
0
0
47690
SPX CORP
COMMON STOCK
784635104
802
9452
SH
SOLE
None
0
0
9452
EDISON INTERNATIONAL
COMMON STOCK
281020107
799
12795
SH
SOLE
None
0
0
12795
CONOCOPHILLIPS
COMMON STOCK
20825C104
791
12711
SH
SOLE
None
0
0
12711
AMAZON.COM INC
COMMON STOCK
023135106
739
1985
SH
SOLE
None
0
0
1985
SCHWAB TREASURY VALUE ADV MONE
OTHER ASSETS
808515621
700
700000
SH
SOLE
None
0
0
700000
NESTLE S A
COMMON STOCK
641069406
694
9222
SH
SOLE
None
0
0
9222
BARCLAYS BK 8.125% PFD
PREFERRED STOCK
06739H362
668
25457
SH
SOLE
None
0
0
25457
PANERA BREAD COMPANY -CL A
COMMON STOCK
69840W108
624
3900
SH
SOLE
None
0
0
3900
P G & E CORPORATION
COMMON STOCK
69331C108
614
11575
SH
SOLE
None
0
0
11575
EQT CORP
COMMON STOCK
26884L109
572
6908
SH
SOLE
None
0
0
6908
COCA COLA CO
COMMON STOCK
191216100
570
14062
SH
SOLE
None
0
0
14062
AIR PRODS & CHEMS INC
COMMON STOCK
009158106
529
3500
SH
SOLE
None
0
0
3500
ABBVIE INC
COMMON STOCK
00287Y109
527
8996
SH
SOLE
None
0
0
8996
NIKE INC - CL B
COMMON STOCK
654106103
477
4752
SH
SOLE
None
0
0
4752
LOWE'S COMPANIES
COMMON STOCK
548661107
459
6169
SH
SOLE
None
0
0
6169
VF CORP
COMMON STOCK
918204108
459
6091
SH
SOLE
None
0
0
6091
SOUTHWEST GAS CORP.
COMMON STOCK
844895102
454
7800
SH
SOLE
None
0
0
7800
BOEING CO
COMMON STOCK
097023105
445
2966
SH
SOLE
None
0
0
2966
HONEYWELL INTL INC
COMMON STOCK
438516106
438
4200
SH
SOLE
None
0
0
4200
AMERIPRISE FINANCIAL INC.
COMMON STOCK
03076C106
417
3190
SH
SOLE
None
0
0
3190
CATERPILLAR INC
COMMON STOCK
149123101
414
5178
SH
SOLE
None
0
0
5178
SCHLUMBERGER LTD
COMMON STOCK
806857108
414
4959
SH
SOLE
None
0
0
4959
RECEPTOS INC
COMMON STOCK
756207106
412
2500
SH
SOLE
None
0
0
2500
UNION PACIFIC CORP
COMMON STOCK
907818108
409
3780
SH
SOLE
None
0
0
3780
ABBOTT LABS
COMMON STOCK
002824100
377
8146
SH
SOLE
None
0
0
8146
PHILLIPS 66
COMMON STOCK
718546104
348
4425
SH
SOLE
None
0
0
4425
PUBLIC SVC ENTERPRISE
COMMON STOCK
744573106
344
8197
SH
SOLE
None
0
0
8197
CARNIVAL CORP CL A
COMMON STOCK
143658300
339
7080
SH
SOLE
None
0
0
7080
3D SYSTEMS CORP
COMMON STOCK
88554D205
333
12150
SH
SOLE
None
0
0
12150
LAACO LTD UNIT PARTNERSHIP
COMMON STOCK
505346106
333
208
SH
SOLE
None
0
0
208
3M COMPANY
COMMON STOCK
88579Y101
332
2014
SH
SOLE
None
0
0
2014
PUBLIC STORAGE INC.
COMMON STOCK
74460D109
317
1610
SH
SOLE
None
0
0
1610
ALTRIA GROUP INC
COMMON STOCK
02209S103
315
6297
SH
SOLE
None
0
0
6297
ENERGY TRANSFER PARTNERS LP
COMMON STOCK
29273R109
313
5606
SH
SOLE
None
0
0
5606
TESLA MOTORS INC
COMMON STOCK
88160R101
311
1645
SH
SOLE
None
0
0
1645
YUM BRANDS INC
COMMON STOCK
988498101
281
3575
SH
SOLE
None
0
0
3575
BIOGEN IDEC INC
COMMON STOCK
09062X103
280
662
SH
SOLE
None
0
0
662
MCDONALDS CORP
COMMON STOCK
580135101
278
2853
SH
SOLE
None
0
0
2853
KIMCO REALTY CORP
COMMON STOCK
49446R109
274
10210
SH
SOLE
None
0
0
10210
ONEOK INC
COMMON STOCK
682680103
263
5456
SH
SOLE
None
0
0
5456
NEXTERA ENERGY INC
COMMON STOCK
65339F101
262
2520
SH
SOLE
None
0
0
2520
PLAINS ALL AMER PIPELINE LP
COMMON STOCK
726503105
258
5290
SH
SOLE
None
0
0
5290
ASHLAND INC.
COMMON STOCK
044209104
255
2000
SH
SOLE
None
0
0
2000
HSBC USA INC SERIES H 6.50% PF
PREFERRED STOCK
40428H862
254
10000
SH
SOLE
None
0
0
10000
KIMBERLY-CLARK CORP
COMMON STOCK
494368103
242
2257
SH
SOLE
None
0
0
2257
MARATHON PETROLEUM CORP
COMMON STOCK
56585A102
240
2344
SH
SOLE
None
0
0
2344
BANK OF AMERICA CORP PFD 7.25%
PREFERRED STOCK
060505682
231
200
SH
SOLE
None
0
0
200
ILLINOIS TOOL WORKS
COMMON STOCK
452308109
227
2339
SH
SOLE
None
0
0
2339
FIRSTENERGY CORP
COMMON STOCK
337932107
226
6436
SH
SOLE
None
0
0
6436
GOGO INC
COMMON STOCK
38046C109
225
11798
SH
SOLE
None
0
0
11798
DOMINION RES INC VA
COMMON STOCK
25746U109
223
3140
SH
SOLE
None
0
0
3140
LILLY ELI & CO
COMMON STOCK
532457108
219
3020
SH
SOLE
None
0
0
3020
BAXTER INTL INC
COMMON STOCK
071813109
207
3015
SH
SOLE
None
0
0
3015
PPG INDUSTRIES INC
COMMON STOCK
693506107
205
910
SH
SOLE
None
0
0
910
AMERICAN ELEC PWR INC
COMMON STOCK
025537101
205
3638
SH
SOLE
None
0
0
3638
NORTHRUP GRUMMAN CORP
COMMON STOCK
666807102
201
1247
SH
SOLE
None
0
0
1247
VALLEY BANKCORP
COMMON STOCK
919794107
104
11024
SH
SOLE
None
0
0
11024
PENN WEST ENERGY TRUST
COMMON STOCK
707887105
103
62550
SH
SOLE
None
0
0
62550
SCHWAB VALUE ADVANTAGE MONEY F
OTHER ASSETS
808515761
100
100000
SH
SOLE
None
0
0
100000
PENNEY J C INC COM
COMMON STOCK
708160106
84
10005
SH
SOLE
None
0
0
10005
E DIGITAL CORP
COMMON STOCK
26841Y103
5
46811
SH
SOLE
None
0
0
46811
MEDICAL MARIJUANA INC
COMMON STOCK
58463A105
3
33300
SH
SOLE
None
0
0
33300
VANTEX RESOURCES LTD
COMMON STOCK
921945408
0
10400
SH
SOLE
None
0
0
10400
BIO-MATRIX SCIENTIFIC GROUP
COMMON STOCK
09065C106
0
12500
SH
SOLE
None
0
0
12500