0001140361-12-006254.txt : 20120208 0001140361-12-006254.hdr.sgml : 20120208 20120208160136 ACCESSION NUMBER: 0001140361-12-006254 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20111231 FILED AS OF DATE: 20120208 DATE AS OF CHANGE: 20120208 EFFECTIVENESS DATE: 20120208 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MATRIX ASSET ADVISORS INC/NY CENTRAL INDEX KEY: 0001016287 IRS NUMBER: 133569378 STATE OF INCORPORATION: DE FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05690 FILM NUMBER: 12581960 BUSINESS ADDRESS: STREET 1: 747 THIRD AVENUE STREET 2: 31ST FLOOR CITY: NEW YORK STATE: NY ZIP: 10017 BUSINESS PHONE: 2124862005 MAIL ADDRESS: STREET 1: 747 THIRD AVENUE STREET 2: 31ST FLOOR CITY: NEW YORK STATE: NY ZIP: 10017 13F-HR 1 form13fhr.txt NONE UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: 12/31/2011 Check here if Amendment []; Amendment Number: ------- This Amendment (Check only one.): [] is a restatement. [] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Matrix Asset Advisors, Inc. Address: 747 Third Avenue, 31st Floor New York, NY 10017 Form 13F File Number: 028-05690 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this submission. Persons Signing this Report on Behalf of Reporting Manager: Name: David A. Katz Title: President Phone: (212) 486-2004 Signature, Place, and Date of Signing: /s/ David A. Katz 747 Third Avenue NY, NY 10017 2/8/2012 --------------------------------- --------------------------------- ---------- [Signature] [City, State] [Date] Report Type (Check only one): [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) List of Other Managers Reporting for this Manager: 13F File Number Name 028-12230 Alps Advisers, Inc. --------------- --------------------------------------------------------------- Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 83 Form 13F Information Table Value Total: $ 698,230 -------------- (In Thousands) List of Other Included Managers: Provide a numbered list of the name(s) and 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. NONE
FORM 13F INFORMATION TABLE COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8 ------------------------------ -------------- --------- -------- ----------------- ---------- -------- -------------------- VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGERS SOLE SHARED NONE ------------------------------ -------------- --------- -------- -------- --- ---- ---------- -------- ------- ------ ----- 3M Company COM 88579y101 1471 17995 SH SOLE 17995 0 0 AT&T Inc. COM 00206r102 236 7801 SH SOLE 7801 0 0 Abbott Laboratories COM 002824100 2728 48514 SH SOLE 48514 0 0 Alcoa Inc. COM 013817101 12312 1423306 SH SOLE 407000 937506 0 78800 American Electric Power Co Inc COM 025537101 720 17430 SH SOLE 17430 0 0 American Express Co. COM 025816109 19099 404888 SH SOLE 108000 281188 0 15700 Analog Devices COM 032654105 20573 574991 SH SOLE 172000 375491 0 27500 Apache COM 037411105 1272 14041 SH SOLE 14041 0 0 Archer-Daniels-Midland Co. COM 039483102 16488 576498 SH SOLE 160000 382598 0 33900 Automatic Data Processing COM 053015103 696 12885 SH SOLE 12885 0 0 BB&T Corporation COM 054937107 13974 555192 SH SOLE 140000 382192 0 33000 Bank of America Corp. COM 060505104 475 85450 SH SOLE 85450 0 0 Bank of New York Mellon Corp. COM 064058100 3313 166374 SH SOLE 90000 60274 0 16100 CBIZ Inc COM 124805102 67 10927 SH SOLE 10927 0 0 CHDT Corp COM 12541A108 11 1085000 SH SOLE 1085000 0 0 CSX Corp. COM 126408103 1030 48905 SH SOLE 48905 0 0 CVS Caremark Corp. COM 126650100 16741 410525 SH SOLE 80000 302825 0 27700 Carnival Cruise Lines Inc Cl. COM 143658300 15145 464005 SH SOLE 140000 298505 0 25500 Chevron Corp. COM 166764100 25731 241830 SH SOLE 63000 167530 0 11300 Cisco Systems Inc COM 17275R102 23247 1285766 SH SOLE 340000 864266 0 81500 Coca-Cola Co. COM 191216100 12356 176592 SH SOLE 31000 141492 0 4100 Comcast Corp. - Special Class COM 20030N200 3288 139555 SH SOLE 139555 0 0 Compugen Ltd COM 011768504 272 55000 SH SOLE 55000 0 0 ConocoPhillips COM 20825c104 27150 372584 SH SOLE 107300 246984 0 18300 Consolidated Edison, Inc. COM 209115104 728 11735 SH SOLE 11735 0 0 Corning Inc. COM 219350105 17818 1372731 SH SOLE 370000 927231 0 75500 Dell Inc COM 24702r101 21368 1460553 SH SOLE 422000 963153 0 75400 Devon Energy Co. COM 25179m103 21073 339895 SH SOLE 89000 234195 0 16700 Dominion Resources COM 257470104 684 12885 SH SOLE 12885 0 0 Duke Energy Corporation COM 26441c105 742 33726 SH SOLE 33726 0 0 Ebay Inc COM 278642103 25915 854450 SH SOLE 245233 579017 0 30200 Exxon Mobil Corporation COM 30231g102 4880 57580 SH SOLE 57580 0 0 General Electric Co. COM 369604103 1260 70355 SH SOLE 70355 0 0 General Mills COM 370334104 649 16050 SH SOLE 16050 0 0 H.J. Heinz Company COM 423074103 638 11800 SH SOLE 11800 0 0 Harris Corp. COM 413875105 17683 490658 SH SOLE 135000 328158 0 27500 Hewlett-Packard Co. COM 428236103 1050 40767 SH SOLE 40767 0 0 Honeywell International COM 438516106 287 5285 SH SOLE 5285 0 0 Intel Corporation COM 458140100 719 29664 SH SOLE 29664 0 0 International Business Machine COM 459200101 3095 16831 SH SOLE 16831 0 0 Itracker System, Inc. COM 46573A107 63 125000 SH SOLE 125000 0 0 J. P. Morgan Chase & Co. COM 46625H100 23717 713284 SH SOLE 178000 502684 0 32600 Johnson & Johnson COM 478160104 2176 33182 SH SOLE 33182 0 0 Kellogg Company COM 487836108 453 8965 SH SOLE 8965 0 0 Kimberly Clark Inc. COM 494368103 693 9415 SH SOLE 9415 0 0 Kraft Foods Inc - A COM 50075n104 668 17870 SH SOLE 17870 0 0 Merck & Co., Inc. COM 58933Y105 1171 31062 SH SOLE 31062 0 0 MetLife Inc. COM 59156r108 21011 673863 SH SOLE 172800 469663 0 31400 MicroIslet, Inc. COM 59507q106 0 39000 SH SOLE 39000 0 0 Microsoft Corporation COM 594918104 23233 894957 SH SOLE 206500 638957 0 49500 Monster Worldwide Inc. COM 611742107 13732 1731670 SH SOLE 442000 1190670 0 99000 Morgan Stanley COM 617446448 11858 783730 SH SOLE 190000 543830 0 49900 Oracle Corp. COM 68389X105 2034 79295 SH SOLE 79295 0 0 Pepsico, Inc. COM 713448108 640 9645 SH SOLE 9645 0 0 Procter & Gamble Co COM 742718109 17329 259761 SH SOLE 65000 183761 0 11000 Rockwell Collins Inc. COM 774341101 1795 32410 SH SOLE 32410 0 0 Royal Dutch Shell PLC CL B COM 780259107 952 12528 SH SOLE 12528 0 0 Schlumberger Ltd. COM 806857108 1142 16725 SH SOLE 16725 0 0 Schwab (Charles) Corp COM 808513105 6784 602485 SH SOLE 180000 388485 0 34000 Southern Co. COM 842587107 724 15645 SH SOLE 15645 0 0
FORM 13F INFORMATION TABLE COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8 ------------------------------ -------------- --------- -------- ----------------- ---------- -------- -------------------- VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGERS SOLE SHARED NONE ------------------------------ -------------- --------- -------- -------- --- ---- ---------- -------- ------- ------ ----- St. Jude Medical Inc. COM 790849103 18727 545970 SH SOLE 158000 360970 0 27000 Staples Inc. COM 855030102 15479 1114431 SH SOLE 285000 749931 0 79500 State Street Corp. COM 857477103 24355 604192 SH SOLE 164000 409692 0 30500 Sysco Corp. COM 871829107 613 20901 SH SOLE 20901 0 0 TE Connectivity Ltd. COM H84989104 12688 411808 SH SOLE 130000 266308 0 15500 Teva Pharma Inds ADR COM 881624209 7980 197730 SH SOLE 54000 133730 0 10000 Thermo Fisher Scientific COM 883556102 1620 36020 SH SOLE 36020 0 0 Tidewater Inc. COM 886423102 21420 434483 SH SOLE 124000 286483 0 24000 Time Warner Cable COM 88732J207 1914 30101 SH SOLE 30101 0 0 Time Warner Inc COM 887317303 1935 53552 SH SOLE 53552 0 0 United Parcel Service -Cl B COM 911312106 2427 33165 SH SOLE 33165 0 0 United Tech. Corp. COM 913017109 1895 25930 SH SOLE 25930 0 0 Valero Energy COM 91913Y100 14586 692907 SH SOLE 199300 458007 0 35600 Vodafone Group PLC ADR COM 92857w209 12976 462945 SH SOLE 112000 333945 0 17000 Wal-Mart Stores Inc. COM 931142103 413 6910 SH SOLE 6910 0 0 Walgreen Co. COM 931422109 19350 585286 SH SOLE 162000 404286 0 19000 Wells Fargo and Company COM 949746101 26537 962873 SH SOLE 262000 652173 0 48700 Western Union COM 959802109 21873 1197855 SH SOLE 332000 809255 0 56600 Winston Pharmaceuticals COM 975657107 0 10115 SH SOLE 10115 0 0 Wyndham Worldwide Corp COM 98310w108 1919 50722 SH SOLE 50722 0 0 Zimmer Holdings Inc. COM 98956P102 22363 418626 SH SOLE 122000 279126 0 17500 E-Kong Group Ltd. G2952Q109 1 12500 SH SOLE 12500 0 0 Enviornmental Energy Service 29406q101 0 10000 SH SOLE 10000 0 0