0001140361-11-053330.txt : 20111114 0001140361-11-053330.hdr.sgml : 20111111 20111114160515 ACCESSION NUMBER: 0001140361-11-053330 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110930 FILED AS OF DATE: 20111114 DATE AS OF CHANGE: 20111114 EFFECTIVENESS DATE: 20111114 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MATRIX ASSET ADVISORS INC/NY CENTRAL INDEX KEY: 0001016287 IRS NUMBER: 000000000 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05690 FILM NUMBER: 111202387 BUSINESS ADDRESS: STREET 1: 444 MADISON AVE STREET 2: STE 302 CITY: NEW YORK STATE: NY ZIP: 10016 BUSINESS PHONE: 2124862005 MAIL ADDRESS: STREET 1: 444 MADISON AVE STREET 2: STE 302 CITY: NEW YORK STATE: NY ZIP: 10022 13F-HR 1 form13fhr.txt NONE UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: 9/30/2011 Check here if Amendment []; Amendment Number: ------- This Amendment (Check only one.): [] is a restatement. [] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Matrix Asset Advisors, Inc. Address: 747 Third Avenue, 31st Floor New York, NY 10017 Form 13F File Number: 028-05690 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this submission. Persons Signing this Report on Behalf of Reporting Manager: Name: David A. Katz Title: President Phone: (212) 486-2004 Signature, Place, and Date of Signing: /s/ David A. Katz 747 Third Avenue NY, NY 10017 11/14/2011 --------------------------------- --------------------------------- ---------- [Signature] [City, State] [Date] Report Type (Check only one): [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) List of Other Managers Reporting for this Manager: 13F File Number Name 028-12230 Alps Advisers, Inc. --------------- --------------------------------------------------------------- Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 83 Form 13F Information Table Value Total: $ 672,715 -------------- (In Thousands) List of Other Included Managers: Provide a numbered list of the name(s) and 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. NONE
FORM 13F INFORMATION TABLE COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8 ------------------------------ -------------- --------- -------- ----------------- ---------- -------- -------------------- VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGERS SOLE SHARED NONE ------------------------------ -------------- --------- -------- -------- --- ---- ---------- -------- ------- ------ ----- 3M Company COM 88579y101 1292 17995 SH SOLE 17995 0 0 AT&T Inc. COM 00206r102 212 7447 SH SOLE 7447 0 0 Abbott Laboratories COM 002824100 2423 47385 SH SOLE 47385 0 0 Ace Ltd COM G0070K103 1291 21310 SH SOLE 21310 0 0 Alcoa Inc. COM 013817101 14874 1554241 SH SOLE 407000 1068441 0 78800 American Electric Power Co Inc COM 025537101 596 15680 SH SOLE 15680 0 0 American Express Co. COM 025816109 19101 425415 SH SOLE 108000 301715 0 15700 Analog Devices COM 032654105 19215 614891 SH SOLE 172000 415391 0 27500 Apache COM 037411105 1127 14041 SH SOLE 14041 0 0 Archer-Daniels-Midland Co. COM 039483102 15397 620583 SH SOLE 160000 426683 0 33900 Automatic Data Processing COM 053015103 549 11645 SH SOLE 11645 0 0 BB&T Corporation COM 054937107 12366 579727 SH SOLE 140000 406727 0 33000 Bank of America Corp. COM 060505104 892 145799 SH SOLE 145799 0 0 Bank of New York Mellon Corp. COM 064058100 6003 322899 SH SOLE 121300 181399 0 20200 CBIZ Inc COM 124805102 72 10927 SH SOLE 10927 0 0 CSX Corp. COM 126408103 913 48905 SH SOLE 48905 0 0 CVS Caremark Corp. COM 126650100 14244 424185 SH SOLE 80000 316485 0 27700 Carnival Cruise Lines Inc Cl. COM 143658300 14855 490278 SH SOLE 140000 324778 0 25500 Chevron Corp. COM 166764100 23897 258285 SH SOLE 63000 183985 0 11300 Cisco Systems Inc COM 17275R102 21492 1387465 SH SOLE 340000 965965 0 81500 Coca-Cola Co. COM 191216100 12634 187002 SH SOLE 31000 151902 0 4100 Comcast Corp. - Special Class COM 20030N200 2914 140655 SH SOLE 140655 0 0 Compugen Ltd COM 011768504 200 50000 SH SOLE 50000 0 0 ConocoPhillips COM 20825c104 25503 402764 SH SOLE 107300 277164 0 18300 Consolidated Edison, Inc. COM 209115104 606 10630 SH SOLE 10630 0 0 Corning Inc. COM 219350105 17719 1433581 SH SOLE 370000 988081 0 75500 Dell Inc COM 24702r101 22282 1574668 SH SOLE 422000 1077268 0 75400 Devon Energy Co. COM 25179m103 19713 355570 SH SOLE 89000 249870 0 16700 Dominion Resources COM 257470104 597 11755 SH SOLE 11755 0 0 Duke Energy Corporation COM 26441c105 611 30576 SH SOLE 30576 0 0 Ebay Inc COM 278642103 26813 909230 SH SOLE 245233 633797 0 30200 Expedia Inc. COM 30212p105 6445 250283 SH SOLE 68000 182283 0 0 Exxon Mobil Corporation COM 30231g102 4182 57580 SH SOLE 57580 0 0 General Electric Co. COM 369604103 864 56790 SH SOLE 56790 0 0 General Mills COM 370334104 550 14295 SH SOLE 14295 0 0 H.J. Heinz Company COM 423074103 530 10500 SH SOLE 10500 0 0 Harris Corp. COM 413875105 17767 519963 SH SOLE 135000 357463 0 27500 Hewlett-Packard Co. COM 428236103 936 41707 SH SOLE 41707 0 0 Intel Corporation COM 458140100 602 28214 SH SOLE 28214 0 0 International Business Machine COM 459200101 2944 16837 SH SOLE 16837 0 0 J. P. Morgan Chase & Co. COM 46625H100 22292 740093 SH SOLE 178000 529493 0 32600 Johnson & Johnson COM 478160104 2019 31697 SH SOLE 31697 0 0 Kellogg Company COM 487836108 418 7855 SH SOLE 7855 0 0 Kimberly Clark Inc. COM 494368103 602 8475 SH SOLE 8475 0 0 Kraft Foods Inc - A COM 50075n104 545 16220 SH SOLE 16220 0 0 Merck & Co., Inc. COM 58933Y105 931 28470 SH SOLE 28470 0 0 MetLife Inc. COM 59156r108 19871 709421 SH SOLE 172800 505221 0 31400 MicroIslet, Inc. COM 59507q106 0 39000 SH SOLE 39000 0 0 Microsoft Corporation COM 594918104 23546 946015 SH SOLE 206500 690015 0 49500 Midwest Energy Emissions COM 16947Y107 0 20000 SH SOLE 20000 0 0 Monster Worldwide Inc. COM 611742107 12531 1745265 SH SOLE 442000 1204265 0 99000 Morgan Stanley COM 617446448 11040 817798 SH SOLE 190000 577898 0 49900 Oracle Corp. COM 68389X105 2279 79295 SH SOLE 79295 0 0 Pepsico, Inc. COM 713448108 546 8825 SH SOLE 8825 0 0 Procter & Gamble Co COM 742718109 17120 270978 SH SOLE 65000 194978 0 11000 Rockwell Collins Inc. COM 774341101 1715 32500 SH SOLE 32500 0 0 Royal Dutch Shell PLC CL B COM 780259107 685 11040 SH SOLE 11040 0 0 Schlumberger Ltd. COM 806857108 999 16725 SH SOLE 16725 0 0 Schwab (Charles) Corp COM 808513105 4803 426150 SH SOLE 118000 286450 0 21700 Southern Co. COM 842587107 598 14105 SH SOLE 14105 0 0
FORM 13F INFORMATION TABLE COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8 ------------------------------ -------------- --------- -------- ----------------- ---------- -------- -------------------- VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGERS SOLE SHARED NONE ------------------------------ -------------- --------- -------- -------- --- ---- ---------- -------- ------- ------ ----- St. Jude Medical Inc. COM 790849103 16936 467980 SH SOLE 135000 309980 0 23000 Staples Inc. COM 855030102 15483 1164125 SH SOLE 285000 799625 0 79500 State Street Corp. COM 857477103 20680 643042 SH SOLE 164000 448542 0 30500 Sysco Corp. COM 871829107 463 17880 SH SOLE 17880 0 0 TE Connectivity Ltd. COM H84989104 12069 428875 SH SOLE 130000 284575 0 14300 Teva Pharma Inds ADR COM 881624209 7526 202195 SH SOLE 54000 138195 0 10000 Thermo Fisher Scientific COM 883556102 1824 36020 SH SOLE 36020 0 0 Tidewater Inc. COM 886423102 19177 456053 SH SOLE 124000 308053 0 24000 Time Warner Cable COM 88732J207 1815 28961 SH SOLE 28961 0 0 Time Warner Inc COM 887317303 1605 53552 SH SOLE 53552 0 0 United Parcel Service -Cl B COM 911312106 2060 32615 SH SOLE 32615 0 0 United Tech. Corp. COM 913017109 1829 26000 SH SOLE 26000 0 0 Valero Energy COM 91913Y100 12932 727320 SH SOLE 199300 492420 0 35600 Vodafone Group PLC ADR COM 92857w209 12171 474515 SH SOLE 112000 345515 0 17000 Wal-Mart Stores Inc. COM 931142103 359 6911 SH SOLE 6911 0 0 Walgreen Co. COM 931422109 20184 613686 SH SOLE 162000 432686 0 19000 Wells Fargo and Company COM 949746101 24687 1023518 SH SOLE 262000 712818 0 48700 Western Union COM 959802109 19557 1279095 SH SOLE 332000 890495 0 56600 Winston Pharmaceuticals COM 975657107 0 10115 SH SOLE 10115 0 0 Wyndham Worldwide Corp COM 98310w108 1477 51807 SH SOLE 51807 0 0 Zimmer Holdings Inc. COM 98956P102 22117 413403 SH SOLE 107000 288903 0 17500 E-Kong Group Ltd. G2952Q109 1 12500 SH SOLE 12500 0 0 Enviornmental Energy Service 29406q101 0 10000 SH SOLE 10000 0 0