0001140361-11-041548.txt : 20110812 0001140361-11-041548.hdr.sgml : 20110812 20110812163052 ACCESSION NUMBER: 0001140361-11-041548 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110630 FILED AS OF DATE: 20110812 DATE AS OF CHANGE: 20110812 EFFECTIVENESS DATE: 20110812 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MATRIX ASSET ADVISORS INC/NY CENTRAL INDEX KEY: 0001016287 IRS NUMBER: 000000000 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05690 FILM NUMBER: 111031766 BUSINESS ADDRESS: STREET 1: 444 MADISON AVE STREET 2: STE 302 CITY: NEW YORK STATE: NY ZIP: 10016 BUSINESS PHONE: 2124862005 MAIL ADDRESS: STREET 1: 444 MADISON AVE STREET 2: STE 302 CITY: NEW YORK STATE: NY ZIP: 10022 13F-HR 1 form13fhr.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: 6/30/2011 Check here if Amendment []; Amendment Number: ------- This Amendment (Check only one.): [] is a restatement. [] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Matrix Asset Advisors, Inc. Address: 747 Third Avenue, 31st Floor New York, NY 10017 Form 13F File Number: 028-05690 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this submission. Persons Signing this Report on Behalf of Reporting Manager: Name: David A. Katz Title: President Phone: (212) 486-2004 Signature, Place, and Date of Signing: /s/ David A. Katz 747 Third Avenue NY, NY 10017 8/12/2011 --------------------------------- --------------------------------- ---------- [Signature] [City, State] [Date] Report Type (Check only one): [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) List of Other Managers Reporting for this Manager: 13F File Number Name 028-12230 Alps Advisers, Inc. --------------- --------------------------------------------------------------- Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 84 Form 13F Information Table Value Total: $ 857,659 -------------- (In Thousands) List of Other Included Managers: Provide a numbered list of the name(s) and 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. NONE
FORM 13F INFORMATION TABLE COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8 ------------------------------ -------------- --------- -------- ----------------- ---------- -------- -------------------- VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGERS SOLE SHARED NONE ------------------------------ -------------- --------- -------- -------- --- ---- ---------- -------- ------- ------ ----- 3M Company COM 88579y101 1707 17995 SH SOLE 17995 0 0 AT&T Inc. COM 00206r102 240 7647 SH SOLE 7647 0 0 Abbott Laboratories COM 002824100 2411 45825 SH SOLE 45825 0 0 Ace Ltd COM G0070K103 1403 21310 SH SOLE 21310 0 0 Alcoa Inc. COM 013817101 24988 1575520 SH SOLE 407000 1089720 0 78800 American Electric Power Co Inc COM 025537101 539 14295 SH SOLE 14295 0 0 American Express Co. COM 025816109 22963 444159 SH SOLE 109000 319459 0 15700 Analog Devices COM 032654105 23485 600036 SH SOLE 172000 405936 0 22100 Apache COM 037411105 1733 14041 SH SOLE 14041 0 0 Archer-Daniels-Midland Co. COM 039483102 18534 614725 SH SOLE 160000 420825 0 33900 Automatic Data Processing COM 053015103 541 10275 SH SOLE 10275 0 0 BB&T Corporation COM 054937107 15586 580699 SH SOLE 140000 408899 0 31800 Bank of America Corp. COM 060505104 17415 1588931 SH SOLE 367429 1131102 0 90400 Bank of New York Mellon Corp. COM 064058100 20708 808275 SH SOLE 223500 546275 0 38500 CBIZ Inc COM 124805102 80 10927 SH SOLE 10927 0 0 CSX Corp. COM 126408103 2259 86160 SH SOLE 86160 0 0 CVS Caremark Corp. COM 126650100 11170 297220 SH SOLE 53000 221020 0 23200 Carnival Cruise Lines Inc Cl. COM 143658300 18832 500453 SH SOLE 140000 334953 0 25500 Chevron Corp. COM 166764100 27592 268297 SH SOLE 63000 193997 0 11300 China Youth Media Inc COM 16947Y107 0 20000 SH SOLE 20000 0 0 Church & Dwight COM 171340102 1495 36880 SH SOLE 36880 0 0 Cisco Systems Inc COM 17275R102 22130 1417711 SH SOLE 340000 996211 0 81500 Coca-Cola Co. COM 191216100 14200 211021 SH SOLE 31000 175921 0 4100 Comcast Corp. - Special Class COM 20030N200 3408 140655 SH SOLE 140655 0 0 Compugen Ltd COM 011768504 203 50000 SH SOLE 50000 0 0 ConocoPhillips COM 20825c104 31227 415309 SH SOLE 107300 289709 0 18300 Consolidated Edison, Inc. COM 209115104 519 9745 SH SOLE 9745 0 0 Corning Inc. COM 219350105 25379 1398293 SH SOLE 370000 961193 0 67100 Dell Inc COM 24702r101 27280 1636480 SH SOLE 422000 1139080 0 75400 Devon Energy Co. COM 25179m103 28648 363502 SH SOLE 89000 257802 0 16700 Dominion Resources COM 257470104 519 10750 SH SOLE 10750 0 0 Duke Energy Corporation COM 26441c105 525 27861 SH SOLE 27861 0 0 Ebay Inc COM 278642103 31216 967328 SH SOLE 248000 689128 0 30200 Expedia Inc. COM 30212p105 7612 262590 SH SOLE 70000 192590 0 0 Exxon Mobil Corporation COM 30231g102 4603 56560 SH SOLE 56560 0 0 General Electric Co. COM 369604103 1080 57285 SH SOLE 57285 0 0 General Mills COM 370334104 480 12907 SH SOLE 12907 0 0 H.J. Heinz Company COM 423074103 485 9105 SH SOLE 9105 0 0 Harris Corp. COM 413875105 22351 496030 SH SOLE 132000 344130 0 19900 Hewlett-Packard Co. COM 428236103 1779 48882 SH SOLE 48882 0 0 Honeywell International COM 438516106 227 3810 SH SOLE 3810 0 0 Intel Corporation COM 458140100 565 25479 SH SOLE 25479 0 0 International Business Machine COM 459200101 6917 40319 SH SOLE 3500 35719 0 1100 J. P. Morgan Chase & Co. COM 46625H100 27504 671810 SH SOLE 162000 480410 0 29400 Johnson & Johnson COM 478160104 2057 30922 SH SOLE 30922 0 0 Kellogg Company COM 487836108 381 6880 SH SOLE 6880 0 0 Kimberly Clark Inc. COM 494368103 500 7505 SH SOLE 7505 0 0 Kraft Foods Inc - A COM 50075n104 513 14560 SH SOLE 14560 0 0 Merck & Co., Inc. COM 58933Y105 817 23146 SH SOLE 23146 0 0 MetLife Inc. COM 59156r108 18124 413135 SH SOLE 100000 297335 0 15800 MicroIslet, Inc. COM 59507q106 0 39000 SH SOLE 39000 0 0 Microsoft Corporation COM 594918104 25453 978976 SH SOLE 206500 722976 0 49500 Monster Worldwide Inc. COM 611742107 25698 1752907 SH SOLE 442000 1214907 0 96000 Morgan Stanley COM 617446448 18810 817467 SH SOLE 190000 579567 0 47900 New York Community Bancorp, In COM 649445103 415 27695 SH SOLE 27695 0 0 Oracle Corp. COM 68389X105 2610 79295 SH SOLE 79295 0 0 Pepsico, Inc. COM 713448108 351 4985 SH SOLE 4985 0 0 Procter & Gamble Co COM 742718109 17652 277675 SH SOLE 65000 202675 0 10000 Rockwell Collins Inc. COM 774341101 2005 32500 SH SOLE 32500 0 0 Royal Dutch Shell PLC CL B COM 780259107 705 9825 SH SOLE 9825 0 0
FORM 13F INFORMATION TABLE COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8 ------------------------------ -------------- --------- -------- ----------------- ---------- -------- -------------------- VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGERS SOLE SHARED NONE ------------------------------ -------------- --------- -------- -------- --- ---- ---------- -------- ------- ------ ----- Southern Co. COM 842587107 521 12910 SH SOLE 12910 0 0 St. Jude Medical Inc. COM 790849103 22740 476920 SH SOLE 135000 319520 0 22400 Staples Inc. COM 855030102 18587 1176412 SH SOLE 285000 811912 0 79500 State Street Corp. COM 857477103 26219 581487 SH SOLE 156000 397787 0 27700 Sysco Corp. COM 871829107 495 15870 SH SOLE 15870 0 0 TE Connectivity Ltd. COM H84989104 15734 428017 SH SOLE 130000 283717 0 14300 Teva Pharma Inds ADR COM 881624209 8775 181980 SH SOLE 51000 122180 0 8800 Thermo Fisher Scientific COM 883556102 2319 36020 SH SOLE 36020 0 0 Tidewater Inc. COM 886423102 25315 470453 SH SOLE 124000 322453 0 24000 Time Warner Cable COM 88732J207 2197 28146 SH SOLE 28146 0 0 Time Warner Inc COM 887317303 1948 53552 SH SOLE 53552 0 0 United Parcel Service -Cl B COM 911312106 2319 31795 SH SOLE 31795 0 0 United Tech. Corp. COM 913017109 2301 26000 SH SOLE 26000 0 0 Valero Energy COM 91913Y100 18676 730402 SH SOLE 199300 495502 0 35600 Vodafone Group PLC ADR COM 92857w209 10799 404155 SH SOLE 105000 288255 0 10900 Wal-Mart Stores Inc. COM 931142103 371 6983 SH SOLE 6983 0 0 Walgreen Co. COM 931422109 26582 626050 SH SOLE 162000 445050 0 19000 Wells Fargo and Company COM 949746101 28517 1016280 SH SOLE 262000 708680 0 45600 Western Union COM 959802109 26144 1305245 SH SOLE 332000 916645 0 56600 Winston Pharmaceuticals COM 975657107 1 10115 SH SOLE 10115 0 0 Wyndham Worldwide Corp COM 98310w108 1743 51807 SH SOLE 51807 0 0 Zimmer Holdings Inc. COM 98956P102 26726 422878 SH SOLE 107000 298878 0 17000 E-Kong Group Ltd. G2952Q109 1 12500 SH SOLE 12500 0 0 Enviornmental Energy Service 29406q101 0 10000 SH SOLE 10000 0 0