-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, JJKOCWHS9ZfvFoaOgslU+3lkLVt50WvLadAUNp8QyvhMg+OTbpWWHeq0WCrinF+x xCSmSpEYEmQjB7zQWVyJ8g== 0001140361-11-008095.txt : 20110211 0001140361-11-008095.hdr.sgml : 20110211 20110211122333 ACCESSION NUMBER: 0001140361-11-008095 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20101231 FILED AS OF DATE: 20110211 DATE AS OF CHANGE: 20110211 EFFECTIVENESS DATE: 20110211 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MATRIX ASSET ADVISORS INC/NY CENTRAL INDEX KEY: 0001016287 IRS NUMBER: 000000000 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05690 FILM NUMBER: 11596325 BUSINESS ADDRESS: STREET 1: 444 MADISON AVE STREET 2: STE 302 CITY: NEW YORK STATE: NY ZIP: 10016 BUSINESS PHONE: 2124862005 MAIL ADDRESS: STREET 1: 444 MADISON AVE STREET 2: STE 302 CITY: NEW YORK STATE: NY ZIP: 10022 13F-HR 1 form13fhr.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: 12/31/2010 Check here if Amendment []; Amendment Number: ------- This Amendment (Check only one.): [] is a restatement. [] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Matrix Asset Advisors, Inc. Address: 747 Third Avenue, 31st Floor New York, NY 10017 Form 13F File Number: 028-05690 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Persons Signing this Report on Behalf of Reporting Manager: Name: David A. Katz Title: President Phone: (212) 486-2004 Signature, Place, and Date of Signing: /s/ David A. Katz 747 Third Avenue NY, NY 10017 2/11/2011 - --------------------------------- --------------------------------- ---------- [Signature] [City, State] [Date] Report Type (Check only one): [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) List of Other Managers Reporting for this Manager: Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 1 Form 13F Information Table Entry Total: 87 Form 13F Information Table Value Total: $ 851,439 -------------- (In Thousands) List of Other Included Managers: Provide a numbered list of the name(s) and 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. No. Form 13F File Number Name 1 028-12230 Alps Advisers, Inc. - ---- -------------------- ----------------------------------------------------
FORM 13F INFORMATION TABLE COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8 - ------------------------------ -------------- --------- -------- ----------------- ---------- -------- ------------------- VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGERS SOLE SHARED NONE - ------------------------------ -------------- --------- -------- -------- --- ---- ---------- -------- ------- ------ ---- 3M Company COM 88579y101 1566 18145 SH SOLE 18145 0 0 AFLAC, Inc. COM 001055102 220 3895 SH SOLE 3895 0 0 Abbott Laboratories COM 002824100 1929 40255 SH SOLE 40255 0 0 Ace Ltd COM G0070K103 1637 26290 SH SOLE 26290 0 0 Alcoa Inc. COM 013817101 22800 1481452 SH SOLE 410000 1071452 0 0 American Electric Power Co Inc COM 025537101 244 6770 SH SOLE 6770 0 0 American Express Co. COM 025816109 20558 478982 SH SOLE 129500 349482 0 0 Analog Devices COM 032654105 24611 653322 SH SOLE 180000 473322 0 0 Apache COM 037411105 1674 14041 SH SOLE 14041 0 0 Archer-Daniels-Midland Co. COM 039483102 15291 508354 SH SOLE 128000 380354 0 0 Automatic Data Processing COM 053015103 287 6205 SH SOLE 6205 0 0 BB&T Corporation COM 054937107 10052 382342 SH SOLE 108000 274342 0 0 Bank of America Corp. COM 060505104 19853 1488245 SH SOLE 367429 1120816 0 0 Bank of New York Mellon Corp. COM 064058100 24262 803383 SH SOLE 226000 577383 0 0 Bristol-Myers COM 110122108 19014 718063 SH SOLE 198800 519263 0 0 CBIZ Inc COM 124805102 63 10098 SH SOLE 10098 0 0 CSX Corp. COM 126408103 1869 28920 SH SOLE 28920 0 0 CVS Caremark Corp. COM 126650100 2381 68470 SH SOLE 68470 0 0 Carnival Cruise Lines Inc Cl. COM 143658300 22591 489933 SH SOLE 140000 349933 0 0 Chevron Corp. COM 166764100 26854 294286 SH SOLE 69300 224986 0 0 China Youth Media Inc COM 16947Y107 0 20000 SH SOLE 20000 0 0 Church & Dwight COM 171340102 1273 18440 SH SOLE 18440 0 0 Cisco Systems Inc COM 17275R102 25440 1257563 SH SOLE 325000 932563 0 0 Coca-Cola Co. COM 191216100 15900 241744 SH SOLE 48000 193744 0 0 Comcast Corp. - Special Class COM 20030N200 2927 140655 SH SOLE 140655 0 0 Compugen Ltd COM 011768504 246 50000 SH SOLE 50000 0 0 ConocoPhillips COM 20825c104 29372 431313 SH SOLE 117000 314313 0 0 Consolidated Edison, Inc. COM 209115104 244 4920 SH SOLE 4920 0 0 Continuecare Corp. COM 212172100 468 100000 SH SOLE 100000 0 0 Corning Inc. COM 219350105 25279 1308448 SH SOLE 350000 958448 0 0 Covidien Plc COM G2554F105 18269 400099 SH SOLE 86000 314099 0 0 Dell Inc COM 24702r101 21846 1612251 SH SOLE 427000 1185251 0 0 Devon Energy Co. COM 25179m103 29678 378020 SH SOLE 100500 277520 0 0 Dominion Resources COM 257470104 249 5835 SH SOLE 5835 0 0 Duke Energy Corporation COM 26441c105 242 13566 SH SOLE 13566 0 0 Ebay Inc COM 278642103 28652 1029522 SH SOLE 258000 771522 0 0 Exxon Mobil Corporation COM 30231g102 4079 55787 SH SOLE 55787 0 0 General Electric Co. COM 369604103 1029 56245 SH SOLE 56245 0 0 General Mills COM 370334104 244 6850 SH SOLE 6850 0 0 Genzyme COM 372917104 16342 229521 SH SOLE 65000 164521 0 0 H.J. Heinz Company COM 423074103 244 4925 SH SOLE 4925 0 0 Hewlett-Packard Co. COM 428236103 2054 48780 SH SOLE 48780 0 0 Hudson City Bancorp Inc COM 443683107 275 21620 SH SOLE 21620 0 0 ITT Industries Inc. COM 450911102 1537 29490 SH SOLE 29490 0 0 Intel Corporation COM 458140100 287 13669 SH SOLE 13669 0 0 International Business Machine COM 459200101 5862 39942 SH SOLE 3500 36442 0 0 J. P. Morgan Chase & Co. COM 46625H100 27896 657625 SH SOLE 162000 495625 0 0 Johnson & Johnson COM 478160104 1662 26872 SH SOLE 26872 0 0 Johnson Controls Inc. COM 478366107 1494 39098 SH SOLE 39098 0 0 Kimberly Clark Inc. COM 494368103 258 4095 SH SOLE 4095 0 0 Kraft Foods Inc - A COM 50075n104 257 8155 SH SOLE 8155 0 0 McGraw Hill Inc. COM 580645109 24620 676183 SH SOLE 181000 495183 0 0 Merck & Co., Inc. COM 58933Y105 619 17187 SH SOLE 17187 0 0 MetLife Inc. COM 59156r108 7265 163480 SH SOLE 33000 130480 0 0 MicroIslet, Inc. COM 59507q106 0 39000 SH SOLE 39000 0 0 Microsoft Corporation COM 594918104 25186 902086 SH SOLE 206500 695586 0 0 Monster Worldwide Inc. COM 611742107 28048 1186952 SH SOLE 290000 896952 0 0 Morgan Stanley COM 617446448 19692 723692 SH SOLE 190000 533692 0 0 New York Bankcorp, Inc. COM 649445103 259 13745 SH SOLE 13745 0 0 Oracle Corp. COM 68389X105 2512 80270 SH SOLE 80270 0 0
FORM 13F INFORMATION TABLE COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8 - ------------------------------ -------------- --------- -------- ----------------- ---------- -------- ------------------- VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGERS SOLE SHARED NONE - ------------------------------ -------------- --------- -------- -------- --- ---- ---------- -------- ------- ------ ---- PraxAir COM 74005P104 706 7400 SH SOLE 7400 0 0 Procter & Gamble Co COM 742718109 15620 242812 SH SOLE 60000 182812 0 0 Rockwell Collins Inc. COM 774341101 1893 32500 SH SOLE 32500 0 0 Royal Dutch Shell PLC CL B COM 780259107 324 4860 SH SOLE 4860 0 0 Southern Co. COM 842587107 250 6550 SH SOLE 6550 0 0 St. Jude Medical Inc. COM 790849103 20058 469191 SH SOLE 135000 334191 0 0 Staples Inc. COM 855030102 22663 995291 SH SOLE 255000 740291 0 0 State Street Corp. COM 857477103 26033 561782 SH SOLE 156000 405782 0 0 Sysco Corp. COM 871829107 249 8470 SH SOLE 8470 0 0 Thermo Fisher Scientific COM 883556102 1994 36020 SH SOLE 36020 0 0 Tidewater Inc. COM 886423102 24915 462767 SH SOLE 124000 338767 0 0 Time Warner Cable COM 88732J207 1610 24382 SH SOLE 24382 0 0 Time Warner Inc COM 887317303 1726 53658 SH SOLE 53658 0 0 Tyco Electronics Ltd COM H8912P106 15691 443235 SH SOLE 130000 313235 0 0 United Parcel Service -Cl B COM 911312106 2155 29695 SH SOLE 29695 0 0 United Tech. Corp. COM 913017109 2047 26000 SH SOLE 26000 0 0 Valero Energy COM 91913Y100 21503 930065 SH SOLE 243500 686565 0 0 Vodafone Group PLC ADR COM 92857w209 244 9215 SH SOLE 9215 0 0 Wal-Mart Stores Inc. COM 931142103 408 7561 SH SOLE 7561 0 0 Walgreen Co. COM 931422109 27415 703672 SH SOLE 188500 515172 0 0 Wells Fargo Company COM 949746101 24761 798998 SH SOLE 217000 581998 0 0 Western Union COM 959802109 25850 1392035 SH SOLE 365000 1027035 0 0 Winston Pharmaceuticals COM 975657107 2 10115 SH SOLE 10115 0 0 Wyndham Worldwide Corp COM 98310w108 1552 51807 SH SOLE 51807 0 0 Zimmer Holdings Inc. COM 98956P102 22207 413684 SH SOLE 116000 297684 0 0 E-Kong Group Ltd. G2952Q109 1 12500 SH SOLE 12500 0 0 Enviornmental Energy Service 29406q101 0 10000 SH SOLE 10000 0 0
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