-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, Wgbp7bVEW4VUKE5TGYuYzyhjbsKXxuCuWMMCNc478Z7VaJSaEOA99yj3MHNfKzmS tWr/G9oBTn0Pbg5krG+THA== 0001140361-09-025382.txt : 20091110 0001140361-09-025382.hdr.sgml : 20091110 20091110145831 ACCESSION NUMBER: 0001140361-09-025382 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20090930 FILED AS OF DATE: 20091110 DATE AS OF CHANGE: 20091110 EFFECTIVENESS DATE: 20091110 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MATRIX ASSET ADVISORS INC/NY CENTRAL INDEX KEY: 0001016287 IRS NUMBER: 000000000 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05690 FILM NUMBER: 091171650 BUSINESS ADDRESS: STREET 1: 444 MADISON AVE STREET 2: STE 302 CITY: NEW YORK STATE: NY ZIP: 10016 BUSINESS PHONE: 2124862005 MAIL ADDRESS: STREET 1: 444 MADISON AVE STREET 2: STE 302 CITY: NEW YORK STATE: NY ZIP: 10022 13F-HR 1 form13fhr.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: 9/30/2009 Check here if Amendment []; Amendment Number: ------- This Amendment (Check only one.): [] is a restatement. [] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Matrix Asset Advisors, Inc. Address: 747 Third Avenue, 31st Floor New York, NY 10017 Form 13F File Number: 28-05690 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Persons Signing this Report on Behalf of Reporting Manager: Name: David A. Katz Title: President Phone: (212) 486-2004 Signature, Place, and Date of Signing: /s/ David A. Katz 747 Third Avenue NY, NY 10017 11/10/2009 - --------------------------------- --------------------------------- ---------- [Signature] [City, State] [Date] Report Type (Check only one): [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) List of Other Managers Reporting for this Manager: 13F File Number Name 028-12230 Alps Advisers, Inc. - --------------- --------------------------------------------------------------- Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 1 Form 13F Information Table Entry Total: 56 Form 13F Information Table Value Total: $ 947,010.00 -------------- (In Thousands) List of Other Included Managers: Provide a numbered list of the name(s) and 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. No. Form 13F File Number Name 1 028-12230 Alps Advisers, Inc. - ---- -------------------- ----------------------------------------------------
FORM 13F INFORMATION TABLE COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8 - ----------------------------- ----------------- --------- -------- ----------------- ---------- -------- ------------------- VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGERS SOLE SHARED NONE - ----------------------------- ----------------- --------- -------- -------- --- ---- ---------- -------- ------- ------ ---- Alcoa Inc. COM 013817101 25245 1924156 SH SOLE 410000 1514156 0 0 American Express Co. COM 025816109 20535 605766 SH SOLE 135000 470766 0 0 Analog Devices COM 032654105 25793 935190 SH SOLE 203000 732190 0 0 Bank of America Corp. COM 060505104 28490 1683826 SH SOLE 367429 1316397 0 0 Bank of New York Mellon Corp. COM 064058100 25698 886429 SH SOLE 182000 704429 0 0 Bristol-Myers COM 110122108 23857 1059373 SH SOLE 188442 870931 0 0 CBIZ Inc COM 124805102 378 50676 SH SOLE 50676 0 0 Carnival Cruise Lines Inc Cl. COM 143658300 25954 779863 SH SOLE 160000 619863 0 0 Chevron Corp. COM 166764100 28517 404894 SH SOLE 76000 328894 0 0 China Youth Media Inc COM 16947Y107 1 20000 SH SOLE 20000 0 0 Cisco Systems Inc COM 17275R102 34389 1460865 SH SOLE 278000 1182865 0 0 Coca-Cola Co. COM 191216100 8469 157711 SH SOLE 35000 122711 0 0 Comcast Corp. - Special Class COM 20030N200 8861 551035 SH SOLE 103000 448035 0 0 Compugen Ltd COM 011768504 144 47000 SH SOLE 47000 0 0 ConocoPhillips COM 20825c104 28056 621257 SH SOLE 129000 492257 0 0 Continuecare Corp. COM 212172100 311 103000 SH SOLE 103000 0 0 Corning Inc. COM 219350105 19128 1249412 SH SOLE 260500 988912 0 0 Covidien Plc COM G2554F105 21826 504531 SH SOLE 86000 418531 0 0 Deere & Company COM 244199105 5868 136718 SH SOLE 26600 110118 0 0 Dell Inc COM 24702r101 33234 2177839 SH SOLE 427000 1750839 0 0 Devon Energy Co. COM 25179m103 34785 516633 SH SOLE 108000 408633 0 0 Dun & Bradstreet Corp. COM 26483E100 6620 87890 SH SOLE 20600 67290 0 0 Ebay Inc COM 278642103 32527 1378276 SH SOLE 256000 1122276 0 0 Exxon Mobil Corporation COM 30231g102 1785 26023 SH SOLE 26023 0 0 First Place Financial Corp. COM 33610t109 66 22401 SH SOLE 22401 0 0 General Electric Co. COM 369604103 958 58370 SH SOLE 58370 0 0 Genzyme COM 372917104 10812 190585 SH SOLE 44000 146585 0 0 Intel Corporation COM 458140100 12148 620762 SH SOLE 108700 512062 0 0 J. P. Morgan Chase & Co. COM 46625H100 34661 790996 SH SOLE 151300 639696 0 0 Johnson & Johnson COM 478160104 468 7692 SH SOLE 7692 0 0 Johnson Controls Inc. COM 478366107 25989 1016781 SH SOLE 217000 799781 0 0 McGraw Hill Inc. COM 580645109 25993 1033937 SH SOLE 206000 827937 0 0 Medtronic Inc. COM 585055106 8123 220735 SH SOLE 47000 173735 0 0 Merck & Co., Inc. COM 589331107 411 13002 SH SOLE 13002 0 0 MicroIslet, Inc. COM 59507q106 0 39000 SH SOLE 39000 0 0 Microsoft Corporation COM 594918104 33073 1285885 SH SOLE 240000 1045885 0 0 Monster Worldwide Inc. COM 611742107 37238 2130295 SH SOLE 428100 1702195 0 0 Morgan Stanley COM 617446448 28762 931417 SH SOLE 190000 741417 0 0 Novellus Systems COM 670008101 30804 1468253 SH SOLE 295000 1173253 0 0 Omnicom Group COM 681919106 3543 95909 SH SOLE 34000 61909 0 0 Procter & Gamble Co COM 742718109 7936 137022 SH SOLE 16000 121022 0 0 Staples Inc. COM 855030102 31630 1362185 SH SOLE 289000 1073185 0 0 Tyco Electronics Ltd COM H8912P106 16347 733699 SH SOLE 137750 595949 0 0 Tyco International LTD COM H89128104 34672 1005577 SH SOLE 206500 799077 0 0 Valero Energy COM 91913Y100 24987 1288648 SH SOLE 243500 1045148 0 0 Wal-Mart Stores Inc. COM 931142103 17934 365325 SH SOLE 52700 312625 0 0 Walgreen Co. COM 931422109 32884 877621 SH SOLE 181000 696621 0 0 Walt Disney Company COM 254687106 27699 1008692 SH SOLE 203000 805692 0 0 Western Union COM 959802109 30477 1610850 SH SOLE 336000 1274850 0 0 Winston Pharmaceuticals COM 975657107 8 10115 SH SOLE 10115 0 0 Wyeth COM 983024100 340 7000 SH SOLE 7000 0 0 Yahoo! COM 984332106 20136 1130623 SH SOLE 255500 875123 0 0 Zimmer Holdings Inc. COM 98956P102 8439 157890 SH SOLE 34000 123890 0 0 E-Kong Group Ltd. G2952Q109 1 12500 SH SOLE 12500 0 0 Enviornmental Energy Service 29406q101 0 10000 SH SOLE 10000 0 0 Prism Support Hldgs LLC 3030551 0 250000 SH SOLE 250000 0 0
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