0001354488-13-002605.txt : 20130510 0001354488-13-002605.hdr.sgml : 20130510 20130510171528 ACCESSION NUMBER: 0001354488-13-002605 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20130509 FILED AS OF DATE: 20130510 DATE AS OF CHANGE: 20130510 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: GORDON ANDREW CENTRAL INDEX KEY: 0001056454 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-32491 FILM NUMBER: 13834530 MAIL ADDRESS: STREET 1: C/O COFFEE HOLDING CO INC STREET 2: 4401 FIRST AVENUE CITY: BROOKLYN STATE: NY ZIP: 11237 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: COFFEE HOLDING CO INC CENTRAL INDEX KEY: 0001007019 STANDARD INDUSTRIAL CLASSIFICATION: BEVERAGES [2080] IRS NUMBER: 113860760 STATE OF INCORPORATION: NV FISCAL YEAR END: 1031 BUSINESS ADDRESS: STREET 1: 4401 FIRST AVENUE STREET 2: STE 1507 CITY: BROOKLYN STATE: NY ZIP: 11232 BUSINESS PHONE: 7188320800 MAIL ADDRESS: STREET 1: 4401 FIRST AVENUE STREET 2: STE 1507 CITY: BROOKLYN STATE: NY ZIP: 11232 FORMER COMPANY: FORMER CONFORMED NAME: TRANSPACIFIC INTERNATIONAL GROUP CORP DATE OF NAME CHANGE: 19960201 4 1 issuerdirect_section16.xml PRIMARY DOCUMENT X0306 4 2013-05-09 0 0001007019 COFFEE HOLDING CO INC JVA 0001056454 GORDON ANDREW C/O COFFEE HOLDING CO., INC. 3475 VICTORY BOULEVARD STATEN ISLAND NY 10314 1 1 1 President and CEO Common Stock, $0.001 par value 2013-05-09 4 S 0 21638 7.01 D 362104 I Owned by minor child Common Stock, $0.001 par value 2013-05-09 4 S 0 21723 7.01 D 340381 I Owned by minor child This transaction was executed in multiple trades at prices ranging from $7.00 to $7.10. The price reported above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected. As previously disclosed, the Reporting Person's shares are held by A. Gordon Ventures LLC. The transactions reported on this Form 4 were executed pursuant to the Reporting Person's previously disclosed Rule 10b5-1 trading plans entered into on behalf of the Reporting Person's children, effective as of April 11, 2013. /s/ Andrew Gordon 2013-05-10