10-Q 1 y29786ae10vq.htm FORM 10-Q 10-Q
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 
FORM 10-Q
 
     
þ   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For The Quarterly Period Ended June 30, 2006
     
o   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the Transition Period from                     to                     
Commission File Number 0-27412
 
WATCHIT MEDIA, INC.
(Exact name of registrant as specified in its charter)
     
Delaware   94-3173918
(State of incorporation)   (I.R.S. Employer Identification No.)
3485 W. Harmon Avenue, Las Vegas, Nevada 89103
(Address of principal executive offices)
(702) 740-1700
(Registrant’s telephone number, including area code)
(Former name, former address and former fiscal year, if changed since last report)
 
     Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes o       No þ
     Indicate by checkmark whether the registrant is large accelerated filer, an accelerated filer or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act. (Check One)
Large accelerated filer o       Accelerated filer o       Non-accelerated filer þ
     Indicated by check mark whether the registrant is a shell Company (as defined in Rule 12b-2 of the Act) Yes o       No þ
At February 6, 2007, there were 42,714,844 shares of Common Stock outstanding.
 
 

 


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WATCHIT MEDIA, INC.
INDEX
     
 
  Part I — Financial Information
 
   
  Financial Statements
 
   
Watchit Media, Inc.
 
   
 
  Condensed Consolidated Balance Sheets as of June 30, 2006 and December 31, 2005
 
   
 
  Condensed Consolidated Statements of Operations for the Three and Six Months Ended June 30, 2006 and 2005
 
   
 
  Condensed Consolidated Statements of Cash Flows for the Six Months Ended June 30, 2006 and 2005
 
   
 
  Notes to Condensed Consolidated Financial Statements
 
   
  Management’s Discussion and Analysis of Financial Condition and Results of Operations
 
   
  Quantitative and Qualitative Disclosures About Market Risk
 
   
  Controls and Procedures
 
   
 
  Part II — Other Information
 
   
  Legal Proceedings
 
   
  Risk Factors
 
   
  Unregistered Sales of Equity Securities and Use of Proceeds
 
   
  Defaults upon Senior Securities
 
   
  Submission of Matters to a Vote to Security Holders
 
   
  Other Information
 
   
  Exhibits and Reports on Form 8-K
 
   
   
 
   
Exhibits
   
 EX-31.1: CERTIFICATION
 EX-32.1: CERTIFICATION

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Item 1. Financial Statements
WATCHIT MEDIA, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands, except share data)
(Unaudited)
                 
    June 30,     December 31,  
    2006     2005  
ASSETS
               
Current assets:
               
Cash and cash equivalents
  $     $ 11  
Refundable income taxes
          13  
Accounts receivable, net of allowance for doubtful accounts of $54 and $54, and $325 and $368 pledged as collateral security, respectively
    327       340  
Prepaid expenses and other current assets
          92  
 
           
Total current assets
    327       456  
Property and equipment, net
    144       177  
Goodwill
    2,728       2,728  
Other intangibles, net
    537       607  
Other assets
          182  
 
           
Total assets
  $ 3,736     $ 4,150  
 
           
 
               
LIABILITIES AND STOCKHOLDERS’ EQUITY
               
Current liabilities:
               
Bank Overdraft
  $ 41     $  
Secured borrowings
    325       287  
Accounts payable
    1,354       801  
Accrued compensation and related payroll liabilities
    253       269  
Restructuring liabilities
    594       595  
Other accrued liabilities
    464       243  
Debt
    264        
 
           
Total current liabilities
    3,295       2,195  
 
           
Commitments and contingencies
           
 
           
Stockholders’ equity:
               
Preferred Stock, $0.01 par value; 500,000 shares authorized, no shares issued or outstanding
           
Common Stock, $0.01 par value; 100,000,000 shares authorized, 33,668,896 and 28,868,229 shares issued, respectively
    337       289  
Additional paid-in capital
    83,079       82,785  
Accumulated deficit
    (82,862 )     (81,006 )
Treasury stock
    (113 )     (113 )
 
           
Total stockholders’ equity
    441       1,955  
 
           
Total liabilities and stockholders’ equity
  $ 3,736     $ 4,150  
 
           
See accompanying notes to the condensed consolidated financial statements.

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WATCHIT MEDIA, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except share and per share data)
(Unaudited)
                                       
    Three Months Ended June 30,     Six Months Ended June 30,  
    2006     2005     2006     2005  
Revenues
    658       609     $ 1,241     $ 864  
Cost of revenues
    308       232       619       345  
 
                         
Gross profit
    350       377       622       519  
Selling, general and administrative expenses
    1,164       740       2,428       1,244  
 
                         
Operating loss
    (814 )     (363 )     (1,806 )     (725 )
 
                         
Other income (expense):
                               
Interest expense
    (35 )     (11 )     (49 )     (20 )
Interest income
                      1  
 
                         
Other
          26               26  
 
                         
Total other income (expense)
    (35 )     15       (49 )     7  
 
                         
Loss from continuing operations before income tax benefit (expense)
    (849 )     (348 )     (1,855 )     (718 )
Income tax benefit (expense)
                        67  
 
                         
Loss from continuing operations
    (849 )     (348 )     (1,855 )     (651 )
Loss from discontinued operations, net of income tax benefit of $- and $-
          (279 )           (951 )
 
                         
Net loss
    (849 )     (627 )   $ (1,855 )   $ (1,602 )
 
                         
Earnings per share:
                               
Basic and diluted –
                               
Loss from continuing operations
    (0.03 )     (0.01 )   $ (0.06 )   $ (0.02 )
Loss from discontinued operations
    (.000 )     (0.01 )           (0.04 )
 
                         
Net loss
    (0.03 )     (0.02 )   $ (0.06 )   $ (0.06 )
 
                         
 
Basic and diluted weighted average number of shares outstanding
    29,825,666       28,011,739       29,825,666       26,692,079  
 
                         
See accompanying notes to condensed consolidated financial statements.

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WATCHIT MEDIA, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
(Unaudited)
                 
    Six Months Ended June 30,  
    2006     2005  
            Revised See  
            Note 1  
Cash flows from operating activities:
               
Net Loss
  $ (1,855 )   $ (651 )
Adjustments to reconcile net loss to net cash used in operating activities:
               
Depreciation and amortization of property and equipment
    33       51  
Common stock issued for services
           
Amortization of identifiable intangible assets
    70       70  
Restricted shares issued in connection with director compensation
          39  
Provision for doubtful accounts
          8  
Changes in current assets and liabilities:
               
Accounts receivable
    13       (72 )
Prepaid expenses and other current assets
    92       (3 )
Bank overdraft
    41        
Accounts payable and accrued liabilities
    756       690  
Income taxes, net
    13       (63 )
Other assets
    182        
 
           
Net cash used in operating activities
    (655 )     69  
 
           
Cash flows from investing activities:
               
Purchases of property and equipment
          (47 )
 
           
Net cash used in investing activities
          (47 )
 
           
Cash flows from financing activities:
               
Additional (repayment) of secured borrowings
    38       329  
Proceeds from debt
    264        
Cost of issuing of Common Stock and warrants
          (57 )
Proceeds from issuance of Common Stock and warrants
    342       420  
 
           
Net cash provided by financing activities
    644       692  
 
           
Cash flows from discontinued operations:
               
 
           
Cash used in discontinued operations
            (1,042 )
 
           
Net decrease in cash and cash equivalents
    (11 )     (328 )
 
           
Cash and cash equivalents at beginning of period
    11       526  
 
           
Cash and cash equivalents at end of period
  $     $ 198  
 
           
See accompanying notes to condensed consolidated financial statements.

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WATCHIT MEDIA, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(In thousands, except share data)
(Unaudited)
                 
    Six Months Ended
    June 30,
    2006   2005
Supplemental disclosures of cash flow information:
               
Interest paid
  $ 49     $ 20  
Income taxes refunded
  $ 13     $ 6  
Significant non-cash financing and investing activities:
               
Deferred acquisition costs
  $     $ 238  
Issuance of Common Stock in debt transaction
  $     $  
See accompanying notes to condensed consolidated financial statements.

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WATCHIT MEDIA, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Dollar amounts in thousands)
Note 1 – Summary of Significant Accounting Policies and Practices
Description of Business
On December 8, 2005, Watchit Media, Inc. (WMDA.PK) changed the Company’s ticker symbol to WMDA from CGZT. The change in the Company’s ticker symbol reflects its change in identity from Cotelligent, Inc to Watchit Media, Inc. The Company is in the process of transitioning all aspects of its former brand, name and identity to Watchit Media, Inc.
Watchit Media, Inc. (“Watchit Media” or the “Company”), a Delaware corporation, provides narrowcasting services which include digital technologies and production services for video content, distribution, scripting and playback on digital display channels.
In 2004, the Company was organized into two reportable segments, IT services and narrowcasting (which became effective with the acquisition of OnSite Media, Inc. on March 2, 2004). Prior to December 31, 2004, the Company entered into a plan to divest its IT services segment. The divestiture was completed on July 15, 2005. Accordingly, the accompanying consolidated financial statements and related footnotes have been prepared to present as discontinued operations the Company’s IT services segment for all periods presented.
These financial statements include the accounts of Watchit Media, Inc. and its subsidiaries. The results of OnSite Media, Inc. have been included in the Company’s results from its acquisition date.
Liquidity
The Company has had operating losses and negative operating cash flows for the past several fiscal periods. This has been due to declining demand for IT services and solutions and investments the Company has made in its new narrowcasting business. As a result, the Company is exposed to certain risks which include the availability of financing, the retention of and dependence on key individuals, the effects of intense competition, the ability to develop and successfully market new product and service offerings, and the ability to streamline operations and increase revenues. While the Company is now focused on executing a growth strategy in the narrowcasting market, there can be no assurance the Company will be profitable in the future.
During the past and in 2006, management has taken action in response to the continued softness in IT services in order to preserve cash, including but not limited to significant reductions in headcount, outsourcing certain administrative functions, changing benefit plan insurance carriers, relocating the headquarters resulting in lower lease obligations, acquiring a business in an industry with more near term growth prospects than IT services, securing a line of credit agreement against its accounts receivable and announcing the plan to divesting its IT services segment. On February 1, 2005, the Company entered into a Stock and Warrant Purchase Agreement with certain accredited investors pursuant to which the Company sold Common Stock and warrants resulting in a cash infusion to the Company. In addition, on April 1, 2005 the Company signed a definitive agreement with FastTrack, LLC, an affiliate of Beverly Hills, California private equity firm Skyview Capital, LLC for the sale of its remaining IT services business.
On February 20, 2006, the Company issued a 15% Convertible Promissory Note (the “Note”) to James Lavelle, it’s Chairman and CEO, in exchange for a $65 infusion by Mr. Lavelle to the Company. The Note is due and payable on demand. The Note has a conversion price of $.07 per share, for each Common share issued upon conversion of the Note. In addition upon conversion Mr. Lavelle will receive two warrants for each common share issued. Each warrant, represents the right to purchase two additional unregistered shares.

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of Common Stock at a price of $.15 per share. The warrant shall be immediately exercisable upon issuance and shall expire three years from the date of issuance.
On March 2, 2006, the Company obtained $100 from a private investor, who is a related party (the Company’s Public Relations Manager), in a first round of short term financing (the “Bridge”) in the form of a short term note bearing an interest rate of 1.5% per annum, plus 500,000 shares of the Company’s unregistered common shares. The Bridge is due and payable in September 2006. The Company valued the Common Stock using the market price of the Company’s Common Stock on March 2, 2006, which resulted in an estimated fair value of $53. This amount has been recorded as prepaid interest and is being amortized to interest expense.
On March 16, 2005, the Company obtained $200 from a private equity fund, who is not a related party, in a first round of a private placement of the Company’s unregistered stock. 3,333,334 shares of the Company’s unregistered common shares and warrants were issued for this transaction. The same investor has committed to invest another $100 in the next round of funding scheduled to occur in the second quarter of 2006.
Management has carefully forecasted its results of operations and financial position through March 31, 2007, and has determined that the remaining cash on hand, together with cash available from the line of credit (see discussion in subsequent events, regarding notice from CAPCO) and proceeds from the sales of Common Stock to accredited investors, and proceeds from the sale of the IT services segment, will provide adequate cash to fund its anticipated working capital needs. In the event circumstances arise that are not factored into the forecast, management will take further action to streamline operations and to continue looking for financing alternatives.
Stock-Based Compensation
On January 1, 2006, the Company adopted Statement of Financial Accounting Standards No. 123 (revised 2004), “Share-Based Payment,” (“SFAS 123(R)”) which requires the measurement and recognition of compensation expense for all share-based payment awards made to employees and directors including employee stock options based on estimated fair values. SFAS 123(R) supersedes the Company’s previous accounting under Accounting Principles Board Opinion No. 25, “Accounting for Stock Issued to Employees” (“APB 25”) for periods beginning in fiscal 2006.
The Company adopted SFAS 123(R) using the modified prospective transition method, which requires the application of the accounting standard as of January 1, 2006, the first day of the Company’s fiscal year 2006. The Company’s Consolidated Financial Statements as of and for the six months ended June 30, 2006 reflect the impact of SFAS 123(R). In accordance with the modified prospective transition method, the Company’s Consolidated Financial Statements for prior periods have not been restated to reflect, and do not include, the impact of SFAS 123(R). Stock-based compensation expense recognized under SFAS 123(R) for the three months ended March 31, 2006 and six months ended June 30, 2006 was $36 and -0- which consisted of stock-based compensation expense related to employee stock options. There was no stock-based compensation expense related to employee stock options and employee stock purchases recognized during the three months ended March 31, 2006 and six months ended June 30, 2006.
SFAS 123(R) requires companies to estimate the fair value of share-based payment awards on the date of grant using an option-pricing model. The value of the portion of the award that is ultimately expected to vest is recognized as expense over the requisite service periods in the Company’s Consolidated Statement of Operations. Prior to the adoption of SFAS 123(R), the Company accounted for stock-based awards to employees and directors using the intrinsic value method in accordance with APB 25 as allowed under Statement of Financial Accounting Standards No. 123, “Accounting for Stock-Based Compensation” (“SFAS 123”). Under the intrinsic value method, no stock-based compensation expense had been recognized in the Company’s Consolidated Statement of Operations, because the exercise price of the Company’s stock options granted to employees and directors equaled the fair market value of the underlying stock at the date of grant.

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The table below reflects net income and diluted net income per share pro forma information for the six months ended June 30, 2006 as follows:
         
    Six Months  
    Ended  
    June 30  
    2006  
Net loss, as reported
  $ (1,855 )
Deduct: Stock-based compensation expense determined under fair value based method for awards net of related tax expense, if applicable
     
 
     
Net Loss – pro forma
  $ (1,855 )
 
     
 
       
Basic and diluted:
       
Net loss per share, as reported
  $ (0.06 )
Effect of stock-based compensation per SFAS 123
     
 
     
Basic and diluted
  $ (0.06 )
 
     
The Company calculated the value of each option on the grant date using the Black-Scholes option pricing model as prescribed in SFAS No. 123 using the following assumptions:
         
    Six Months Ended
    June 30, 2006
Dividend Yield
    0 %
Volatility
    157 %
Risk-free interest rate
    3.96 %
Expected term
  1.25 years  
Basis of Presentation
We have prepared the accompanying condensed consolidated financial statements pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted pursuant to these rules and regulations. These condensed consolidated financial statements should be read in conjunction with our audited financial statements and footnotes related thereto for the year ended December 31, 2005, included in our annual report on Form 10-K filed with the Securities and Exchange Commission on April 17, 2006. The unedited condensed consolidated financial statements include, in our opinion, all adjustments (consisting only of normal recurring adjustments) necessary to present fairly our financial position as of June 30, 2006. The results of operations for such interim periods are not necessarily indicative of the results to be achieved for the full year.
Revised Cash Flow
In 2005, the Company has not reported operating, investing, and financing portions of the cash flow attributed to its discontinued operations as a single amount.

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Note 2 – Changes in Stockholders Equity
                                                         
                    Additional                             Total  
    Common Stock     Paid in             Treasury Stock     Stockholders’  
    Shares     Amount     Capital     Net Loss     Shares     Amount     Equity  
Balance at December 31, 2005
    28,868,229     $ 289     $ 82,785     $ (81,006 )     144,600     $ (113 )   $ 1,955  
Issuance of Common Stock in connection with private placement
    3,333,334       33                               33  
Issuance of Warrants in connection with private placement
                167                         167  
Cost of registering and issuing securities in connection with private placement
                (9 )                       (9 )
Issuance of Common Stock in connection with purchase of a business
    197,333       2       8                         10  
Cost of registering and issuing securities in connection with purchase of a business
                (10 )                       (10 )
Issuance of Common Stock for services
    770,000       8       55                         63  
Stock-based compensation expense related to employee stock options
                35                         35  
Issuance of Common Stock in connection with issuing debt
    500,000       5       48                         53  
Net loss
                      (991 )                 (991 )
 
                                         
Balance at June 30, 2006
    33,668,896     $ 337       83,079     $ (81,997 )     144,600     $ (113 )   $ 1,306  
 
                                         

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Note 3 –Acquisition
Watchit Media acquired OnSite Media, Inc, a Nevada corporation, on March 2, 2004. In the acquisition, OnSite was merged with and into Watchit Media USA, Inc. a wholly owned subsidiary of Watchit Media, or “Watchit”. OnSite was a ten year old Company that developed enabling digital technologies and production services aimed at providing complete solutions for video content creation, distribution, scripting and playback for companies with digital display channels and networks. OnSite historically provided this software and service offerings to the hospitality and gambling industries. This is called narrowcasting.
Narrowcasting technology presents dynamic, compelling motion media that influences the actions of captive audiences. Promotional messages for hotel in-room channels, presenting commercial messages to casino entertainment facilities and outdoor signage had been the primary business of OnSite. In addition, OnSite developed a unique Internet media creation software application which we believe will give the newly formed Watchit a competitive advantage. Watchit Media intends to leverage its marketing expertise, resources and infrastructure to enhance Watchit’s current services, launch new proprietary television programs, add greater value to current client relationships, add clients in the hospitality market, and expand to new markets.
The Company believes the convergence of Internet, wireless and video media will soon become a major part of the technology landscape. The Company believes Watchit Media’s infrastructure, experience in developing wireless and Internet business applications and its system integration expertise are an excellent fit with the rapidly evolving narrowcasting market.
The aggregate consideration paid for the acquisition was $3,307 (10,679,608 shares of the Company’s Common Stock issued at fair value of $1,815 and based on the average closing price of the Company’s Common Stock for a few days prior to and after the signing of the definitive agreement and related public announcement to purchase the business on November 25, 2003, warrants to purchase 5,339,803 shares of the Company’s Common Stock value using the Black-Scholes with the following assumptions: (1) risk-free interest rate of 1.95%, (2) a dividend yield of 0%, (3) volatility factor of the expected market price of the Company’s Common Stock of 175%, and (4) a weighted average expected life of 2 years, that resulted in a valuation of $676, cash consideration of $505 and transaction costs of $501). Transaction costs of $501 include $195 paid for registration of securities in connection with the acquisition which were netted against the issuance of the shares. Liabilities assumed were approximately $247, and tangible assets acquired were approximately $96. The Company recognized total intangible assets of $3,458 resulting from the acquisition.
The Company has obtained an independent valuation for the aggregate consideration paid for the acquisition as follows.
         
Total liabilities assumed
  $ (247 )
Total tangible assets acquired
    96  
Identifiable intangible assets:
       
Software
    73  
Customer contracts
    98  
Archived content video library
    695  
Goodwill
    2,592  
 
     
Total aggregate consideration paid
  $ 3,307  
 
     
Immediately following the close of the transaction, with the issuance of 10,679,608 shares of Watchit Media Common Stock, the former OnSite stockholders owned 43% of the total shares of Watchit Media Common Stock then outstanding.

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The results of the acquired business were included in the Company’s results of operations from its acquisition date, March 2, 2004.
California Visitors Network
Pursuant to an Asset Purchase Agreement dated September 15, 2005, between the Company and California Visitors Network, the aggregate consideration paid to California Visitors Network was $126 (202,667 shares of the Company’s Common Stock issued at fair value of $30, based on the average closing price of the Company’s Common Stock on a few days prior to and after the signing of the Asset Purchase Agreement and cash considerations of $66 and future cash payments payable of $30). Liabilities assumed were $10.
The Company has accounted for the aggregate consideration paid for the acquisition as follows:
         
Liabilities assumed
  $ (10 )
Goodwill
    136  
 
     
Total aggregate consideration paid
  $ 126  
 
     
The changes in carrying amounts of goodwill and other intangibles for the six months ended June 30, 2006 were as follows.
                 
            Other  
    Goodwill     Intangibles  
Balance at December 31, 2005
  $ 2,728     $ 607  
Amortization expense
          (70 )
 
           
Balance at June 30, 2006
  $ 2,728     $ 537  
 
           
The Company has ascribed useful lives to the identifiable intangible assets that range from 2 to 20 years. In the six months ended June 30, 2006 and 2005 the Company recorded amortization on the identifiable intangible assets of $35 and $35, respectively.
Note 4 – Restructuring Programs
In September 2001, as part of the Company’s efforts to streamline its operations commensurate with its revenue base, the Company identified opportunities to reduce its cost structure. Accordingly, the Company adopted an exit plan which resulted in a restructuring charge of $2,436 during the year ended December 31, 2001. The September 2001 plan included provisions for severance of approximately 145 management and operating staff ($1,034) as well as closure costs associated with a plan to consolidate or dispose of certain locations ($1,402). The September 2001 plan did not meet the requirements in order to accrue employee severance costs as of a commitment date, and these severance costs that did not provide a future benefit were charged to operations when due and payable.

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The following summarizes the activity and balances for these restructuring programs for the six months ended June 30, 2006.
         
    September 2001  
    Facilities  
    Closure  
Balance at December 31, 2005
  $ 595  
Spending, net of sublease receipts on facilities
    (1 )
 
     
Balance at June 30, 2006
  $ 594  
 
     
Note 5 – Discontinued Operations
Prior to December 31, 2004, the Company entered into a plan to divest its IT services segment. The following financial data reflects the summary of operating results for the three months ended March 31, 2005. The sale of the IT services segment was completed on July 15, 2005
Summary of Operating Loss from Discontinued Operations:
         
    For the Three Months  
    Ended March 31,  
    2005  
Revenues
  $ 937  
Cost of revenues
    514  
 
     
Gross profit
    423  
Selling, general and administrative expenses
    1,095  
 
     
Operating loss
    (672 )
Total other expense
     
 
     
Loss before income tax expense
    (672 )
Income tax expense
     
 
     
Net loss
  $ (672 )
 
     

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Note 6 – Weighted Average Number of Shares Outstanding
There were no reconciling items between the numerator and denominator used to compute basic and diluted loss per share for the periods presented in the condensed consolidated statements of operations. The Company had outstanding stock options, and warrants of 17,416,088 and 10,310,805 at March 31, 2006 and 2005 respectively, that were not included in EPS for those relevant periods because the Company reported a loss from continuing operations resulting in an antidilutive effect.
Note 7 – Stock Based Compensation
Long-term Incentive Plan
The Company maintains the 1998 Long-Term Incentive Plan (the “1998 Plan”) and the 2000 Long-Term Incentive Plan (the “2000 Plan”). The 1998 Plan was adopted as a replacement to the Company’s 1995 Long-Term Incentive Plan (the “1995 Plan”). No further awards may be granted under the 1995 Plan, although awards granted prior to the adoption of the 1998 Plan remain outstanding under the 1995 Plan in accordance with their terms. The 2000 Plan is similar to the 1998 Plan, except that (i) awards under the 2000 Plan are to be made primarily to employees who are not officers or directors, (ii) the 2000 Plan does not contain a limit as to the number of shares that may be subject to outstanding awards granted either individually or in the aggregate (whereas the 1998 Plan contains 750,000 per individual annual limit, and aggregate limit of 18% of total outstanding shares), and (iii) incentive stock options (ISOs) cannot be granted under the 2000 Plan. Of the non-qualified options granted to date, a majority is generally exercisable beginning one year from the date of the grant in cumulative yearly amounts of 25% to 33% of the shares under option and all expire ten years from the date of the grant. Under the provisions of the plans, stock-based awards are granted at terms and prices determined by the Compensation Committee of the Board of Directors as defined in each plan, except for grants of 10,000 stock options or less, which are administered by the Chief Executive Officer of the Company.
A summary of option transactions is described in the table below. All options granted in the periods below are non-qualified and were granted with exercise prices no less than the fair market value of the underlying stock on the date of the grant.
                 
            Weighted Average  
    Number of Shares     Exercise Price  
Outstanding at December 31, 2005
    5,419,810     $ 0.19  
Granted
    1,575,000     $ 0.07  
Cancelled
    (1,214,936 )   $ 0.24  
 
           
Outstanding at March 31, 2006
    5,379,874     $ 0.14  
 
           
The total compensation cost not yet recognized as of March 31, 2006 related to non-vested options was $107,874 which will be recognized over 3 years.

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Note 8 — Segment Information
Prior to March 2, 2004, Watchit Media was organized into one reportable segment, IT services. Effective with the acquisition of OnSite Media, Inc. on March 2, 2004, the Company became organized into the following two reportable segments, to align internal management with current service offerings:
IT services . IT software and consulting services to businesses with complex IT operations in addition to maintenance, support and hosting on software products it has licensed.
Narrowcasting. Creative media development, private venue video programming, installation and integration of Internet protocol (IP) digital technology presenting video content, distribution, scripting and playback via Broadband to private video networks.
Prior to December 31, 2004, the Company committed to a plan to discontinue its IT services segment. Accordingly, these accompanying consolidated financial statements have been prepared on a discontinued operations basis effectively reporting the Narrowcasting segment as continuing operations (see accompanying condensed consolidated statements of operations), and the IT services segment as discontinued operations (see Note 5).
Note 9 — Subsequent Events
Issuances of Common Stock —
On April 14, 2006, the Company obtained $20,000 from an accredited investor, who is not a related party, as part of the private placement of the Company’s unregistered stock. 333,333 shares of the Company’s unregistered common shares were issued for this transaction.
On April 28, 2006, the Company obtained $500,000 from two accredited investors, who are not a related party, as part of the private placement of the Company’s unregistered stock. 5,555,555 shares of the Company’s unregistered common shares and 2,777,778 warrants were issued for this transaction.
On May 16, 2006, the Company obtained $125,000 from two accredited investors, who are not a related party, as part of the private placement of the Company’s unregistered stock. 1,250,000 shares of the Company’s unregistered common shares and 625,000 warrants were issued for this transaction.
On May 5, 2006, the Company filed form SB-2 with the Securities and Exchange Commission registering all shares and warrants that were to be issued for all funding that was received prior to May 5, 2006. On May 12, 2006, the SEC informed the Company that the SEC does not plan on reviewing the form SB-2 and the Company may proceed with requesting effectiveness. The Company plans to do so promptly.
Other
On August 1, 2006, the Company entered into an Agreement with Access Commercial Credit for the purpose of factoring our accounts receivable. By factoring our accounts receivable we are able to have access to 80% of the cash underlying the accounts receivable upon presentation of our invoices to our clients. Under the Agreement Access Commercial Credit is paid 2.5% of the face amount of each invoice factored and 2.0% of each invoice factored for each 15 day period beyond the initial 60 day period. The Agreement is for a term of two years and may be renewed by the parties for an additional year at the end of the initial term. The Company has the right on 90 days notice to terminate the Agreement. Upon termination the Company is obligated to pay a termination fee equal to the highest monthly fees paid during the 90 days preceding the termination date.

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Except for statements of historical fact contained herein, any statements contained in this report may be deemed to be forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. For example, words such as “may,” “will,” “should,” “estimates,” “predicts,” “potential,” “continue,” “strategy,” “believes,” “anticipates,” “plans,” “expects,” “intends” and similar expressions are intended to identify forward-looking statements. All such forward-looking statements are based upon current expectations that involve risks and uncertainties. The Company’s actual results and the timing of certain events may differ significantly from the results discussed in the forward-looking statements. Factors that might cause or contribute to such a discrepancy include, but are not limited to, those discussed under “Risk Factors” in The Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2005 and other filings made with the Securities and Exchange Commission. The following discussion is qualified in its entirety by, and should be read in conjunction with, the more detailed information set forth in our financial statements and the notes thereto included elsewhere in this filing. All forward-looking statements included in this report are based upon information available to The Company as of the date thereof, and The Company assumes no obligation to update any of such forward-looking statements.
The Company was formed in February 1993 to acquire, own and operate IT services businesses. The Company was a non-operating entity until 1996 when it first began to acquire businesses. The Company historically operated on an April 1 to March 31, fiscal year. In July 2000, the Company changed its fiscal year to December 31, resulting in a nine-month transition period from April 1, 2000 through December 31, 2000. In 2004, the Company was organized into two reportable segments, IT services and narrowcasting (which became effective with the acquisition of OnSite Media, Inc. on March 2, 2004). The results of OnSite Media, Inc. have been included in the Company’s results from its acquisition date. Prior to December 31, 2004, the Company entered into a plan to divest its IT services segment. Accordingly, the financial information on the Quarterly Report has been restated to present as discontinued operations the Company’s IT services segment for all periods presented.
On a continuing operations basis, Watchit Media provides narrowcasting services which includes Internet protocol (IP) technologies and production services for video content, distribution, scripting and playback on digital display video channels and networks, as well as maintenance, support and contract services on software and hardware products it licenses. The Company provides these services primarily to gaming and hospitality businesses. Narrowcasting, maintenance and support services are provided under term contracts of which most are one year or longer. These contracts are renewable at the discretion of our clients.
The Company recognizes revenue for the subscription of maintenance, support and contract services on software and hardware products it licenses to its narrowcasting clients as the Company performs the services. Revenues earned for software license sales and service contracts are recorded based on the provisions of AICPA SOP 97-2, “ Software Revenue Recognition ,” as amended, which shares the basic criteria described above. For each element in a software arrangement (e.g. license, maintenance, and services), the amount of revenue recognized is based upon vendor specific objective evidence of fair value using the residual method. Revenue for production services for video content, distribution, scripting and playback on digital display video channels and networks on either a time and materials basis, when services are provided or where pursuant to fixed-fee contract, the revenue is generally recognized as services are rendered on the percentage-of-completion method of accounting based on hours incurred to total estimated labor hours to complete. Revenues include reimbursable expenses charged to and collected from clients.
The Company’s principal costs are professional compensation directly related to the performance of services and related expenses. Gross profits (revenues after professional compensation and related expenses) are primarily a function of the number of gaming and hospitality properties that subscribe to the narrowcasting services as well as the number of channels for different narrowcasting services each property elects to subscribe to and the level of video production service purchased by the client. Gross profits can be adversely impacted if clients do not renew contracts, if the Company is not effective in managing its service activities, or if fixed-fee engagements for production services are not properly priced.

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Operating income can be adversely impacted by increased administrative staff compensation and expenses related to streamlining or expanding the Company’s business, which may be incurred before revenues or economies of scale are generated from such investment.
OVERVIEW OF 2006 AND 2005
In the years leading up to 2004, we strategically shifted from providing general IT services and solutions to a targeted approach to offering mobile workforce management and Web services. We changed our go-to-market strategy to better focus our resources and leverage our experience and solid client base in these areas. Our decision to do this was reinforced at the time by market research, financial research and our own research and analysis indicating that mobile workforce management and Web services were the next emerging growth markets. Our solutions utilized broadly accepted as well as cutting edge technologies. We spent considerable time on the development of these core competencies after divesting the majority of our IT staffing business in 2000. In addition, the Company carefully assessed and exited a number of solutions and service offerings that were not core to the principal service offerings outlined above.
While executing this strategy we believed we were focused on offering services that would help us increase revenue in the near term. From 2001 through the third quarter of 2003 the Company continued to invest heavily in a large scale sales, marketing and business development organization working to capture new business. In September 2002, the Company hired a marketing executive to develop and implement a more formalized and systematic marketing program for the Company because of the difficulty we were having in selling new business to new clients. Marketing programs re-designed and put in place by early 2003 offered promising results when measured against prior year sales opportunity pipeline and business backlog. By the second quarter of 2003, the Company gained more confidence in its marketing program and saw an unprecedented number of prospect and client proposals. Nevertheless, throughout 2003 we continued to be disappointed by prospects and clients either delaying decisions to initiate projects or pursuing lower cost off-shore technical resource to executing their projects. In spite of the Company’s investments in its selling organization, we were not successful in signing new business with companies we had not done business with before. We did, however, continue to sign new contracts with existing clients.
In August of 2003, it became clear to us that a number of opportunities that only a few months before looked promising were not going to close. The Company performed an in-depth review of each opportunity and concluded that businesses were reticent to use discretionary expenditures to invest in mobile workforce and Web service technologies (or other new projects) given the fact that their current IT environments operated satisfactorily. In addition, fearful of continuing poor economic conditions and market pressures, we observed that many of the prospects that decided to pursue projects did so with larger, better capitalized firms than Watchit Media.
It became evident that the outlook for spending in IT services would continue to be uncertain without any clear indication of when a turnaround could be expected. Accordingly, in August 2003, the Company terminated the majority of its senior executive staff along with most of the sales and business development organization. At the same time we aggressively engaged our existing clients and committed ourselves to supporting their project requirements. In some cases we have been successful in securing longer term commitments. By scaling back expenses and focusing intensely on generating business from our long term clients we began to stabilize our revenue trend allowing us to move forward in our attempt to restore profitability and positive cash flow.
Throughout the remainder of 2003, the Company continued to reduce headcount and looked closely at expense activity to scale back and streamline operating costs in line with revenue. The Philadelphia-based operation that supports Watchit Media’s sales force automation application FastTrack has achieved stable revenue over the past several years and our clients continue to give us high marks for performance and client service. In addition, the core team responsible for our custom software development activities is helping us to take advantage of recurring projects with existing clients. By keeping only the top sales account executives and account managers, we have lowered our selling cost and improved our client relationships and retention.

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In April 2003, our Chief Executive Officer, James Lavelle, sent a letter to our stockholders indicating the Company’s intention to engage in merger and acquisition activities in order to help improve Watchit Media’s prospects for the future and increase our scale. As a matter of course since we started our Company in 1996 and successfully executed an aggressive merger and acquisition strategy through early 1999, we believed this strategy would help us improve our prospects. We researched and analyzed a variety of vertical markets that could provide new growth opportunities for us through merger or acquisition. In mid-2003 Watchit Media signed a letter of intent to acquire a field force automation firm. After 90 days of due diligence, we decided not to consummate the transaction.
In September 2003, Watchit Media engaged in a dialog with a Las Vegas based narrowcasting Company, OnSite Media, Inc. The combination of Watchit Media’s deep history in Internet, media and wireless technologies and OnSite’s strength in driving video content to high growth venues in the gaming and hospitality industries looked promising. Watchit Media entered into a definitive agreement to acquire OnSite Media, Inc. on November 24, 2003, and closed the acquisition transaction on March 2, 2004. By integrating OnSite’s business with Watchit Media’s infrastructure, and by utilizing our public Company know how to position us for the future, we have set about executing a strategy that we believe will allow us to play an important role in the convergence of Internet, video and mobile technology. This is a growing; fast paced market in which we believe the ability to integrate these technologies will help us to differentiate us from many other companies.
Upon completion of the acquisition, OnSite Media was renamed Watchit Media, Inc., and is now a wholly-owned subsidiary of Watchit Media, Inc. The newly acquired business was immediately integrated into the Watchit Media infrastructure from March through October 2004. Our Board of Directors carefully followed and evaluated the financial and operating performance of our Company’s two business segments. While the IT services and solutions business continued to struggle, Watchit Media performed well and experienced significant revenue growth, together with stabile to increasing gross margin performance. In addition, Watchit’s near and longer term business opportunities appeared to indicate the strong possibility of future revenue growth.
In November 2004, we announced our plan to divest our entire IT services and solutions business and change our name to Watchit Media, Inc. allowing us to focus all of our attention on narrowcasting. On July 13, 2005, the Company’s stockholders approved the sale of the IT services business located at Broomall, Pennsylvania, the remaining component of our discontinued operations, pursuant to an Asset Purchase Agreement, dated as of April 1, 2005, as amended on June 27, 2005 (the “Asset Purchase Agreement”) entered into between the Company and certain of its subsidiaries and FastTech Integrated Solutions, LLC, an affiliate of Beverly Hills, California-based private equity firm Skyview Capital, LLC. The transaction was completed on July 15, 2005. Pursuant to the Asset Purchase Agreement, aggregate consideration for the business included: cash at closing of $2,300, subject to closing date adjustments, and an earn-out of up to $1,450 if certain future revenue targets are attained over the three years following completion of the sale.
Three Months Ended June 30, 2006 Compared to Three Months Ended June 30, 2005
Revenues
Revenues increased $49 or 8%, to $658 in the three months ended June 30, 2006, from $609 in the three months ended June 30, 2005. The increase in revenues resulted from stabilizing monthly recurring contract fee based revenue and having a quarterly uplift in 2006 with larger platform installations with premier casinos clients.
Our narrowcasting clients retain us to manage a part of their television system infrastructure, produce video content pertinent to their brand, marketing communications and hotel property amenities, and present this content on their Private Video Networks. We have annual renewable contracts with our clients for managing the computer hardware that interfaces with their television systems and, in some cases, their

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information system infrastructure. Watchit Media charges a base monthly subscription fee for these services.
In addition, our clients pay us on a time and materials basis for the production of video content. In the gaming and hospitality industry, our clients tend to require frequent changes to the content we produce for them. Video content pertaining to their entertainment, casino games, cross promotions, and activities are among the dynamic video content we produce.
Gross Profit
Gross profit decreased $27 or 7%, to $350 in the three months ended June 30, 2006, from $377 in the three months ended June 30, 2005. Effective with the acquisition of OnSite Media, Inc, March 2, 2004, the Company commenced reporting revenues under its narrowcasting segment. The decrease in gross profit resulted from higher revenues offset by a higher mix of hardware platform installations which have slightly lower margins than the monthly service contracts.
As a percentage of revenues, the gross margin decreased to 44% in the three months ended June 30, 2006, from 56% in the three months ended June 30, 2005. The decrease in gross margin was the result of the new revenue product mix which contained a higher percentage of hardware installations passed through to clients with a nominal mark-up which have lower margins than service and labor margins.
Selling, General and Administrative Expenses
Selling, general and administrative expenses increased $424 or 57%, to $1,164 in the three months ended June 30, 2006, from $740 in the three months ended June 30, 2005. Effective with the acquisition of OnSite Media, Inc, March 2, 2004, the Company commenced reporting revenues under its narrowcasting segment. The increase in selling, general and administrative expenses was the result of a different mix of staff, marketing programs and development of new proprietary video programming not yet introduced to clients. In addition, corporate selling, general and administrative expense was allocated between the narrowcasting and IT services segment. Upon completion of the divestiture of the remaining component of the IT services segment on July 15, 2005, corporate selling, general and administrative expenses were allocated solely to the narrowcasting segment.
Other Income (Expense)
Other income (expense) consists of interest income and interest expense.
Interest expense was $35 for the three months ended June 30, 2006 compared to $11 for the three months ended June 30, 2005. The increase in net interest expense was the result of lower cash balances on hand coupled with interest expense on secured borrowings.
Loss from Discontinued Operations
Discontinued operations comprised operations associated with the IT services segment. Loss from discontinued operations was $672 for the three months ended June 30, 2005 compared to $0 for the three months ended June 30, 2006. The sales of the IT services and solutions business transaction was completed on July 15, 2005.
LIQUIDITY AND CAPITAL RESOURCES
In recent years, the Company has financed its operations principally through its own cash resources.
Cash (used in) and provided by operating activities was ($655) and $69 for the three months ended June 30, 2006 and June 30, 2005, respectively. In the three months ended June 30, 2006, the primary sources of cash provided by operating activities were $515 increase in accounts payable, $63 of Common Stock issued for services and $60 of depreciation and amortization, offset by $991 net loss and $149 increase in accounts payable. In the three months ended June 30, 2005 the primary sources of cash provided

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by operating activities were $756 increase in accounts payable, $92 decrease in prepaid expenses and other current assets and $61 in depreciation and amortization, offset by $1,855 net loss.
Cash used by investing activities was $0 for the three months ended June 30, 2006, compared to cash used by investing activities of $47 for the three months ended June 30, 2005. In the three months ended June 30, 2006, $0 was used to acquire property and equipment. In the three months ended June 30, 2005 $38 was used to acquire property and equipment.
Cash provided by financing activities was $644 in the three months ended June 30, 2006 compared to $692 provided from financing activities in the three months ended June 30, 2005. In the three months ended June 30, 2006, $342 was provided from the issuance of Common Stock and warrants, $38 from specified borrowings, and $264 from issuance of debt, offset by $0 of cost incurred in connection with the issuance of Common Stock and warrants. In the three months ended June 30, 2005, $420 was used for costs incurred in connection with the issuance of stock and warrants $329 specified borrowings, and $57 cost incurred in connection with the issuance of Common Stock and warrants.
Management has carefully forecasted its results of operations and financial position through June 30, 2007, and has determined that the cash accessible through our factoring arrangement along with proceeds from the sales of Common Stock to accredited investors, will provide adequate cash to fund its anticipated working capital needs. In the event circumstances arise that are not contemplated in the forecast, management will take further action to streamline operations and to continue looking for financing alternatives.
The following table reflects our contractual cash obligations as of June 30, 2006, excluding interest, due over the indicated periods.
                                         
    Payments Due by Period
            Less than   1 to 3   4 to 5   After 5
Contractual Cash Obligations:   Total   1 Year   Years   Years   Years
Operating leases, net of sublet arrangements
  $ 858     $ 769     $ 89     $     $  
CRITICAL ACCOUNTING ESTIMATES
Allowance for Doubtful Accounts
The Company provides an allowance for potentially uncollectible accounts receivable under the provisions of SFAS No. 5, “Accounting for Contingencies,” in the ordinary course of business. The allowance is derived as the result of periodic reviews of aged and known problem accounts during each quarter. In addition, the Company reserves for unknown issues in its receivables at the balance sheet date using a formula consistent from quarter to quarter. Management believes that its approach is appropriate to reserve for potentially uncollectible receivables. If management had taken another approach to developing its reserve, the allowance for doubtful accounts may have been different than that reported.

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Revenue Recognition
The Company recognizes revenue for time and materials contracts when there is evidence of an agreement, a fixed or determinable fee, its ability to collect is reasonably assured, and delivery has occurred. Revenues exclude reimbursable expenses charged to and collected from clients. Revenues pursuant to fixed-fee contracts are generally recognized as services are rendered on the percentage-of-completion method of accounting based on hours incurred to total estimated labor hours to complete. Revenues earned for software license sales and service contracts are recorded based on the provisions of AICPA SOP 97-2, “ Software Revenue Recognition, “ as amended, which shares the basic criteria described above, except its ability to collect is probable rather than reasonably assured.
Accounting for Income Taxes
The Company accounts for income taxes under SFAS No. 109, “ Accounting for Income Taxes. ” This pronouncement requires using an asset and liability approach to recognize deferred tax assets and liabilities for the tax consequences of temporary differences by applying enacted statutory tax rates to differences between the financial statement carrying amounts and the tax basis of existing assets and liabilities. The Company has not given benefit to any deferred tax assets or net operating losses in the previous three fiscal years due to uncertainty of realizing these assets in future periods. In addition, the financial statements have provided for certain tax positions taken by the Company in certain tax periods where the statute of limitations still applies.
Stock-Based Compensation
On January 1, 2006 our accounting policy related to stock option accounting changed upon our adoption of Statement of Financial Accounting Standards (“SFAS”) no. 123 (R), “Share Based Payment. “SFAS 123 (R) requires us to expense the fair value of employee stock options and other forms of share-based compensation. Under the fair value recognition provisions of SFAS 123 (R), share-based compensation cost is estimated at the grant date based on the value of the award and is recognized as expense ratably over the requisite service period of the award. Determining the appropriate fair value model and calculating the fair value of share-based awards requires judgment, including estimating stock price volatility, the risk-free interest rate, forfeiture rates and the expected life of the equity instrument. Expected volatility utilized in the model is based on the historical volatility of the Company’s stock price and other factors. The risk-free interest rate is derived from the U.S. Treasury yield in effect at the time of the grant. The model incorporates forfeiture assumptions based on an analysis of historical data. The expected life of the 2006 grants is derived from historical and other factors. In accordance with the SFAS No. 123 (R), we recorded $36 of share-based compensation in the three-month period ended March 31, 2006. Before 2006, we accounted for share-based compensation to employees in accordance with Accounting Principles Board Opinion No. 25, “Accounting for Stock Issued to Employees,” and related interpretations and followed the disclosure requirements of SFAS No. 123 (R), “Accounting for Sock-Based Compensation.” Thus before the first quarter of 2006, we did not record any significant compensation cost related to share-based awards. Periods before our first quarter of 2006 were not restated to reflect the fair value method of expensing stock options. The impact of expensing stock awards on our earnings, is and will continue to be, not significant and is further described in Note 1 to the notes to the unaudited consolidated financial statements.
Item 3. Quantitative and Qualitative Disclosures About Market Risk
The Company’s policy is to invest its cash in a manner that provides the Company with the appropriate level of liquidity to enable the Company to meet its current obligations, primarily accounts payable, capital expenditures and payroll.
The Company has invested its existing cash in highly liquid money market accounts and does not use derivative financial instruments, derivative commodity instruments or other market risk sensitive instruments, positions or transactions. Accordingly, the Company believes that it is not subject to any material risks arising from changes in interest rates, foreign currency exchange rates, commodity prices, equity prices or other market changes that affect market risk sensitive instruments.

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Item 4. Controls and Procedures
Evaluation of Disclosure Controls and Procedures
An evaluation of the effectiveness of the design and operation of the Company’s disclosure controls and procedures as of the end of the period covered by this report was carried out by the Company under the supervision and with the participation of the Company’s management, including the Chief Executive Officer and Chief Financial Officer. Based on that evaluation, the Chief Executive Officer and Chief Financial Officer have concluded that the Company’s disclosure controls and procedures as of the end of the period covered by this report, were designed and were functioning effectively to provide reasonable assurance that the information required to be disclosed by the Company in reports filed under the Securities and Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms. A controls system, no matter how well designed and operated, cannot provide absolute assurance that the objectives of the controls systems are met, and no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within a Company have been detected.
Change in Internal Control over Financial Reporting
No change in the Company’s internal control over financial reporting occurred during the Company’s most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting.
PART II – OTHER INFORMATION
Item 1. Legal Proceedings
We are, from time to time, a party to litigation arising in the normal course of our business.
In June 2005, Advance at Branchburg, LLC (“Advance”) filed a lawsuit against us in the Superior Court of New Jersey, Law Division, Somerset County. The lawsuit arises out of a commercial lease agreement between Advance as landlord and the Company as tenant. Specifically, Advance alleges that we breached the lease agreement by failing to make base and additional rent payments for the months of March 2005 to the present. Advance seeks payment of all amounts allegedly due under the lease, including base rent, late charges, interest and attorneys’ fees and costs. Advance also seeks “loss of bargain” damages, consisting of all rent due through the end of the lease term, reduced to present value using an interest rate of 6% per annum. The lawsuit does not specify the specific amount of damages sought. At December 31, 2005, we have accrued $595 related to the lease obligation, which is classified as part of restructuring liabilities. The accrual covers obligations for base and additional rent and late charges, offset by estimated potential rent from the sublet of the facility. In addition, we maintain a $180 security deposit with Advance in connection with the lease, classified as part of other long term assets.
During 2005 a claim was filed against us stating that we breached an employment contract by terminating an employee without cause. The claimant’s demand is for $170 plus attorneys’ fees and costs. We believe that the claim is without merit, however if the claimant were to prevail the exposure could range from $0 to as much as $250 with attorney fees. We carry insurance to cover the cost of these types of claims but as of the date of this report, we are unsure of the amount that would be covered by insurance, if any.

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Item 1A Risk Factors
For information regarding factors that could affect the Company’s results of operation, financial condition and liquidity, see the risk factors discussion provided under “Risk Factors” in Item 1A of the Company’s Annual Report on Form 10-K for the year ended December 31, 2005. See also, “Forward-Looking Statements” included in this Quarterly Report of Form 10-Q.
Item 2. Unregistered Sale of Equity Securities and Use of Proceeds
On February 20, 2006, the Company issued a 15% Convertible Promissory Note (the “Note”) to James Lavelle, it’s Chairman and CEO, in exchange for a $65 infusion by Mr. Lavelle to the Company. The Note has a conversion price of $.07 per share, for each Common share issued upon conversion of the Note. In addition to the conversion shares, Mr. Lavelle received warrants. One warrant will be issued for each common share converted. Each warrant represents the right to purchase two additional unregistered shares of Common Stock at a price of $.15 per share. The warrant shall be immediately exercisable upon issuance and shall expire three years from the date of issuance.
On March 2, 2006, the Company obtained $100 from a private investor, who is a related party (the Company’s Public Relations Manager), in a first round of short term financing (the “Bridge”) in the form of a short term note bearing an interest rate of 1.5% per annum, plus 500,000 shares of the Company’s unregistered common shares.
On March 16, 2005, the Company obtained $200 from a private equity fund, who is not a related party, in a first round of a private placement of the Company’s unregistered stock. 3,333,334 shares of the company’s unregistered common shares and warrants were issued for this transaction. The same investor has committed to invest another $100 in the next round of funding scheduled to occur in the second quarter of 2006.
All proceeds received in connection with the above transactions are applied to working capital.
Item 3. Defaults upon Senior Securities
     None
Item 4. Submission of Matters to a Vote of Security Holders
     None
Item 5. Other Information
     Not applicable
Item 6. Exhibits
     (a) Exhibits
  31.1   Rule 13a-14(a) Certification of Chief Executive Officer / Chief Financial Officer
 
  32.1   Certification pursuant to 18 U.S.C. as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 of Chief Executive Officer / Chief Financial Officer.

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SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
         
  WATCHIT MEDIA, INC.
 
 
Date: February 6, 2007  /s/ James R. Lavelle    
  James R. Lavelle    
  Chief Executive Officer   
 

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